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Two Proven Direct Booking Incentives

Tambourine Blog 22 March 2019
This week’s freebie: A successful direct booking strategy hinges on one major principle: Hotels need to create perceived value to stimulate bookings. We’ve all seen the traction direct booking initiatives have made in the past few years. While it may take more to see a major shift in consumer behavior when booking direct versus a third-party site, we asked ourselves: What’s working now?

How to Evaluate the ROI of Hotel Social Media Influencers

Tambourine Blog 6 February 2019
These days, hotel marketers are inundated with requests for complimentary accommodations, meals and more from self-dubbed social media “influencers,” promising to expose properties to the influencer’s “network of followers.”

How One Resort Creatively Filled Rooms Off-Peak

Tambourine Blog 1 February 2019
This week’s freebie: Creatively extending your resort’s prime season will ensure you can meet your revenue targets all year long. Resorts face many unique hurdles.

Try These Proven Direct Booking Incentives

Tambourine Blog 7 December 2018
This week’s Freebie: What’s working right now to motivate guests to book direct? When competing against powerhouse OTAs, hotel marketing success relies on consumers’ perceived value of booking direct.

Entice Business Travelers to Linger Longer

Tambourine Blog 30 November 2018
This week’s Freebie: Compel guests to add on extra nights to their conference or corporate stay. With the potential for higher ADRs, more room nights, and more spend on-property, it’s easy to see why “bleisure” travelers are a hotelier’s favorite guest. Want to widen your revenue opportunities with corporate guests and meeting attendees?

Friday Freebie: If you do anything this budget season... do this

Tambourine Blog 7 September 2018
This week’s Freebie: The most critical thing you do to ensure success is getting the budget you need to achieve your revenue targets… so you better ask for the right amount!

Friday Freebie: Use Data to Get More This Budget Season

Tambourine Blog 17 August 2018
This week’s Freebie: This budget season, you’ll need to prove how much hotel revenue you brought in or risk losing your funds.

Five ways to avoid the Summer lull in Group business

Tambourine Blog 7 August 2018
For many hotels, summer can be a time when group business dwindles to a crawl. The large national association and annual company conventions tend to dry up during the summer, and if you're located in a warm-weather destination, convincing guests to bask in the heat may be a tall order.

Friday Freebie: Three easy ways to tighten the bond between marketing and revenue management

Tambourine Blog 3 August 2018
The days of hotel marketers and revenue managers working in separate silos are over. Opening up dialogue and combining intelligence between these two departments are the first steps towards becoming a profit powerhouse.

Friday Freebie: One Secret Your Booking Engine Wants You To Know

Tambourine Blog 27 July 2018
This week’s freebie: Smart hoteliers are pulling the curtain back on their booking engines to find which room types are highest in demand by the day. This vital piece of data allows them to price each room type accordingly for maximum revenue.

Friday Freebie: Ditch the Extras to Clear the Path to Purchase

Tambourine Blog 13 July 2018
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week’s Freebie: Stop cluttering the booking experience with too many options. Want to drive guests to make quicker transactions? Stop offering too many options to sift through!

Friday Freebie: An Extremely Costly Fix to a Common (and Costly) Hotel PPC Mistake

Tambourine Blog 6 July 2018
This week’s Freebie: Reap more ROI from pricey PPC campaigns with this simple fix: Replace broad, generic keywords with targeted, long-tail phrases. One of the most widespread mistakes that hotel and resort marketers make with their hotel PPC campaigns also happens to be one of the most costly.

Friday Freebie: 7 Cool Google Hacks for Hotel Marketers

Tambourine Blog 22 June 2018
This week’s freebie: Stop wasting time researching on Google and wading through useless pages. Efficient hotel marketers know how to properly tweak their marketing questions to get the most targeted and relevant results.

Take this piece of hotel marketing advice from your Dad

Tambourine Blog 15 June 2018
Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

Friday Freebie: Focus On, Then Fix Your Booking Failures

Tambourine Blog 8 June 2018
Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue.

Which Direct Booking Incentives Actually Work?

Tambourine Blog 29 May 2018
As hotel and resort owners strive to improve margins by reducing the cost of guest acquisition, hotel marketers are increasingly focused on driving direct hotel bookings, with the major brands spending millions annually to evangelize the benefits.

The rising cost of hotel PPC...and what to do about it

Tambourine Blog 22 May 2018
As owners and asset managers struggle to offset the rising costs of debt service, brand fees, energy, staff and insurances, marketing costs have also come under intense scrutiny. For many hoteliers, reducing the cost of guest acquisition is the only way forward to improving margins.

Friday Freebie: Don't Miss This Channel When Monitoring Your Hotel Comp Set

Tambourine Blog 11 May 2018
Hotels are forever locked in a battle for bookings. Savvy hoteliers are always aware what their comp set is up to. Besides monitoring rate, they keep one eye focused on what competing hotels are doing to draw more direct bookings and group business. One of the easiest ways to watch your competition is to sign up for their emails and follow their social media accounts.

Why are hoteliers asking CRS vendors so many tough questions?

Tambourine Blog 8 May 2018
Hotel marketing and revenue management execs are pushing their tech vendors to do more… Your central reservation system (CRS) is one of the most important assets in your hotel’s overall marketing arsenal. (Yes, marketing… because pricing is one of the four “Ps” of marketing)

Friday Freebie: Rate parity matters... but so does Promo Parity

Tambourine Blog 13 April 2018
Les Roches students get to enjoy a range of exciting and eclectic activities, clubs and societies. One such example is the Les Roches Wine Club, where keen oenophiles (that’s wine lovers, by the way) gather to discuss, taste and learn about some of the world’s finest vintages. However, Les Roches’ relationship with wine goes deeper. For the past three years, we have organised the World of Wines exhibition, otherwise known as the WOWExpo2018. Run by students and held at Les Roches’ Bluche campus, the one-day event showcases the quality and diversity of Swiss wines, as well as unusual vino from around the world. The third instalment of the WOWExpo takes place on Saturday 21 April and will welcome six different wine-producing regions and their best producers to present. But when it comes to wine tasting, what are the basics? How do you tell a good wine from a bad one? Our blog has all the answers.

Why Do Some Hotel Marketers Get Everything They Want?

Tambourine Blog 13 March 2018
With the hotel industry enjoying a period of record performance, posting all-time highs for occupancy, ADR and RevPAR, one of the most talked-about ways to improve performance (and delight ownership) are to reduce the cost of guest acquisition. And that begins with fully understanding a vital metric: your hotel’s CLV-to-CAC ratio.

Friday Freebie: Reduce Booking Abandonment with This Easy Fix

Tambourine Blog 23 February 2018
Today’s travelers are looking for honest, seamless transactions. However, many hotels are still making a terrible mistake: Throwing in fees (Resort fees, we are looking at you!) at the most critical point in the purchase journey – right before asking for credit card information!

Friday Freebie: Stop Giving Money Away, Kill the Promo Code Box Today

Tambourine Blog 26 January 2018
Modern travelers are savvy, deal-seekers. If a hotel deal exists, they’ll find it, use it, then expect it every time. Such is the case with that prominent ‘promo code’ field found on practically every hotel’s booking engine. That prominent discount or promo code field makes online visitors doubt their purchase decision and will convince them that if they start trolling coupon sites, they can get money off of the room rate. If they’ve made it far in the booking process that means they were likely dead set on completing the reservation before the irresistible appeal of a promo code field sent them off on a search for elusive promo codes!

Hotel PPC: 7 Ways to Improve ROI

Tambourine Blog 29 September 2017
Managing hotel PPC campaigns can be a beast. From researching extensively for keywords, to monitoring which terms convert into traffic or bookings, to making adjustments depending on the season, weather, destination, special events…yikes. It’s a lengthy and thorough process that requires more time than most hoteliers realize. The good news: Hotels that take the time and effort to learn what really matters will see an uptick in their ROI and conversions.

Creating Perceived Value to Stimulate Direct Bookings

Tambourine Blog 15 September 2017
One of the more impactful, yet simplest, ways you can convince people to book direct is to create perceived value. OTAs have hundreds of thousands of properties on their websites, they cannot keep up in real time with the perks and inclusions at all of them.

Mobile Bookings Are Up. Why Aren't Yours?

Tambourine Blog 15 August 2017
Hotel booking engines need to look and feel more like apps. image1 Everybody is talking about the rise of mobile bookings. In fact, a study by eMarketer estimates that by 2021, half of all digital travel sales will be made from smartphones or tablets. Chris Bendtsen, an eMarketer forecasting analyst, told Travel Weekly that consumers are booking more travel plans on their smartphones and tablets for a variety of reasons:

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