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Report: Marketers Seek to Drive Revenue Through Mobile Marketing

KoMarketingAssociates 11 January 2018
Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.
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Survey: B2B Buyers Prioritize Reliability and Ease of Use in Tech Solutions

KoMarketingAssociates 6 December 2017
As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. The majority of respondents (68 percent) claimed that reliability was the most critical criteria that influences their purchase decision. This was followed by ease of use (64 percent) and low cost (49 percent). About 43 percent of respondents also said that they prefer a new product or service to be easy to integrate.
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Survey: Marketers Remain Skeptical of Artificial Intelligence as a Solution

KoMarketingAssociates 26 July 2017
ICUC Social recently conducted its “Artificial Intelligence Survey” to determine how marketers feel about AI and its usefulness at their companies. Respondents were asked to rate the importance of AI on a scale of one to ten, with ten being “extremely important.” In terms of impact, marketers gave AI a 6/10, indicating that it is not currently “a game-changer.”
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Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketingAssociates 31 May 2017
Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research.

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