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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketingAssociates 8 November 2018
Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue.

Report: Marketing Orgs that Plan Based on Revenue Are More Successful

KoMarketingAssociates 24 October 2018
Although B2B marketers may see an ROI from basing their strategies on lead generation, new research suggests that it may be best to build a foundation on revenue instead.

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketingAssociates 17 September 2018
Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. About 69 percent of them are satisfied with their AI interactions, and some of the key benefits customers see are greater control and 24/7 availability.

Content Marketing ROI: 5 Metrics You Need to Know

KoMarketingAssociates 14 August 2018
Want to hear something shocking? Only 35 percent of B2B marketers measure content marketing ROI. Seems off, doesn’t it? Especially since the vast majority (91 percent!) of B2B marketers have some sort of content strategy in place.

Report: 'Customer-Obsessed' Marketers See More Overall Success

KoMarketingAssociates 8 August 2018
Not all marketers are “customer obsessed,” or hyper-focused on their target audience, but new research shows that those who are tend to see more overall success.

Measuring ROI of Social Media Marketing Still a Pain Point

KoMarketingAssociates 19 June 2018
Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. However, not all of them are confident in the ROI of their efforts.

How to Leverage New Technology in B2B Marketing

KoMarketingAssociates 15 March 2018
One exciting thing about digital marketing is that it is always changing. There is always a new strategy to test or a new update that makes you question what you thought you knew. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., Snapchat might not be the best place to find a B2B lead), but they still want to be just as relevant and in front of their buyers.

Survey: AI is the 'Next Big Trend' Among Marketers in 2018

KoMarketingAssociates 12 March 2018
New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. This was only surpassed by consumer personalization (28.6 percent).

Report: Marketers Seek to Drive Revenue Through Mobile Marketing

KoMarketingAssociates 11 January 2018
Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

Survey: B2B Buyers Prioritize Reliability and Ease of Use in Tech Solutions

KoMarketingAssociates 6 December 2017
As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. The majority of respondents (68 percent) claimed that reliability was the most critical criteria that influences their purchase decision. This was followed by ease of use (64 percent) and low cost (49 percent). About 43 percent of respondents also said that they prefer a new product or service to be easy to integrate.

Survey: Marketers Remain Skeptical of Artificial Intelligence as a Solution

KoMarketingAssociates 26 July 2017
ICUC Social recently conducted its “Artificial Intelligence Survey” to determine how marketers feel about AI and its usefulness at their companies. Respondents were asked to rate the importance of AI on a scale of one to ten, with ten being “extremely important.” In terms of impact, marketers gave AI a 6/10, indicating that it is not currently “a game-changer.”

Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketingAssociates 31 May 2017
Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research.

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