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How to Leverage New Technology in B2B Marketing

KoMarketingAssociates 15 March 2018
One exciting thing about digital marketing is that it is always changing. There is always a new strategy to test or a new update that makes you question what you thought you knew. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., Snapchat might not be the best place to find a B2B lead), but they still want to be just as relevant and in front of their buyers.

Survey: AI is the 'Next Big Trend' Among Marketers in 2018

KoMarketingAssociates 12 March 2018
New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. This was only surpassed by consumer personalization (28.6 percent).

Report: Marketers Seek to Drive Revenue Through Mobile Marketing

KoMarketingAssociates 11 January 2018
Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

Survey: B2B Buyers Prioritize Reliability and Ease of Use in Tech Solutions

KoMarketingAssociates 6 December 2017
As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. The majority of respondents (68 percent) claimed that reliability was the most critical criteria that influences their purchase decision. This was followed by ease of use (64 percent) and low cost (49 percent). About 43 percent of respondents also said that they prefer a new product or service to be easy to integrate.

Survey: Marketers Remain Skeptical of Artificial Intelligence as a Solution

KoMarketingAssociates 26 July 2017
ICUC Social recently conducted its “Artificial Intelligence Survey” to determine how marketers feel about AI and its usefulness at their companies. Respondents were asked to rate the importance of AI on a scale of one to ten, with ten being “extremely important.” In terms of impact, marketers gave AI a 6/10, indicating that it is not currently “a game-changer.”

Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketingAssociates 31 May 2017
Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research.

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