For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like the most attractive option.
But price shouldn’t be the only factor when you’re weighing up your booking engine’s potential ROI. Long-term, the performance of the product can have a major impact on your bottom line and direct booking revenue.
In the following article, we’ll describe why choosing a superior booking engine really matters, and we’ll also outline the ways it can have a dramatic and lasting impact on your business.