Hospitality Industry Technology Exposition & Conference
June 18-21, 2018
Hospitality Industry Technology Exposition & Conference
December 5–6, 2018
Travel Tripper Blog 15 May 2018
Planning to redesign or relaunch your hotel website? If not, you will be soon—with an ever-changing online travel market, hotels need to make major updates to their websites every 2-3 years. Our five-step guide will give you an overview of all the key areas you’ll need to take into consideration when redesigning your site.
Understanding the true cost of distribution: Are you leaving money on the table by ignoring your direct channel?
Travel Tripper Blog 8 May 2018
Hotels can make the biggest impact to their bottom line with an optimized direct channel. But a recent white paper by HEDNA found most independent properties are underinvesting and undervaluing this crucial part of their business.
Travel Tripper Blog 10 April 2018
We’ve started a vlog! In our first episode, Tris Heaword and Ben Hanley, our Directors of Digital Marketing, talk all about attribution in hotel marketing. What is it, really? Why is it important? And how are marketing agencies using attribution to pull the wool over your eyes? All this—and a special easter egg at the end!—in our very first episode. Watch the video below or listen to the SoundCloud file as a podcast.
Travel Tripper Blog 5 April 2018
Cancellations on OTA channels can reach as high as 40%, making it difficult for hotel revenue managers to properly plan and fill their rooms nightly. Below are five revenue and rate strategies your hotel can employ to help counter high cancellation rates.
Travel Tripper Blog 13 March 2018
The post How your OTA pricing model mix can distort important stats like RevPAR appeared first on Travel Tripper at Travel Tripper. RevPAR (Revenue Per Available Room) is one of your hotel's most important performance metrics. Yet while commonly used and heavily relied upon, it's a metric that isn't without its faults. In the following post, we'll show exactly how RevPAR can be distorted, highlight the potential impact this can have on your business, and offer solutions to mitigate the risk. Calculating RevPAR Hotels often use RevPAR as a way to measure... The post How your OTA pricing model mix can distort important stats like RevPAR appeared first on Travel Tripper at Travel Tripper.
Travel Tripper Blog 7 March 2018
There’s been a lot of buzz about blockchain in recent years—a topic we summarized in our booking trends for 2018 post. Yet despite the hype, the majority of people don’t really seem to understand what blockchain is actually all about. With huge potential and growing levels of investment, it’s a topic that demands closer attention. In the travel sector, blockchain technology shows a serious amount of promise, from revolutionizing loyalty programs and increasing security, to breaking up the reliance hotels have on OTAs.
Travel Tripper Blog 25 January 2018
Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from customer reviews and testimonials to star ratings and Facebook Likes. All of which let shoppers know that the service or product they’re interested in comes recommended by others.
Travel Tripper Blog 18 January 2018
The post Common UX mistakes you might be making on your hotel website appeared first on Travel Tripper at Travel Tripper. Is your website losing bookings by making some common user experience mistakes? Plenty of seemingly modern hotel websites have subtle flaws that might not be obvious at first glance, but consistently end up hurting conversion rates. Clunky navigation, a poorly optimized call-to-action button, and slow loading times can all have a negative impact on booking revenue. In the following post, we'll point out 7 common UX mistakes that your hotel... The post Common UX mistakes you might be making on your hotel website appeared first on Travel Tripper at Travel Tripper.
Travel Tripper Blog 7 December 2017
Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of data transparency. This has now become a big problem in the marketing sector. In fact, 64% of marketers say they're not clear about the origins of their data. Close to 25% of brand managers and agency buyers also admit they're unsure how frequently their data sources... The post The importance of data transparency in hotel marketing appeared first on Travel Tripper.
Travel Tripper Blog 26 October 2017
Do you know the difference between upselling and cross-selling when it comes to hotel bookings? Our latest infographic explains the key difference and how that should influence your hotel marketing strategy to maximize revenue.
Travel Tripper Blog 5 October 2017
In August, Delta Air Lines introduced video chat as part of a customer service test at Ronald Reagan Washington National Airport. Five kiosks with “interactive screens” and phone receivers have been arranged to allow a two-way conversation with Delta representatives about anything from changing flight reservations to providing feedback. This latest move represents Delta’s innovative approach to customer service. The company already has a multi-digital service strategy that includes Twitter, Facebook, email and phone.
Travel Tripper Blog 3 October 2017
A tipping point has been reached where it’s no longer possible for hotels to survive without technology. From marketing to operations to sales, the modern hospitality industry relies on a range of tools and software to support virtually every area of business. As the digital industry matures, is your hotel equipped to meet the challenges and opportunities that lie ahead?
Travel Tripper Blog 8 August 2017
For many hotels, choosing the right booking engine often comes down to price. Rather than investing in the best product, the CRS vendor offering the cheapest deal can seem like the most attractive option. But price shouldn’t be the only factor when you’re weighing up your booking engine’s potential ROI. Long-term, the performance of the product can have a major impact on your bottom line and direct booking revenue. In the following article, we’ll describe why choosing a superior booking engine really matters, and we’ll also outline the ways it can have a dramatic and lasting impact on your business.
Travel Tripper Blog 27 July 2017
One of the most complex aspects of revenue management is creating the right rate plans for your hotel. But what exactly is a rate plan? It is the technical term given to different rates you see on a hotel website when you search for a set of dates. Rate plans work their magic behind the scenes so guests can have different options to choose from when planning a hotel stay.
Travel Tripper Blog 13 July 2017
Data security is becoming an increasingly important issue in the digital age. In the past few years, companies such as Facebook, Amazon, and Yahoo have all suffered from high-profile breaches that have involved personal details of their users being leaked. When it comes to data security, the hospitality industry has proven to be especially vulnerable to attack. A 2016 report by Trustwave revealed that the hospitality sector had the second largest share of data incidents by industry at 14%. In February 2017, InterContinental Hotels Group announced a series of unauthorized charges had been carried out on payment cards of their guests.
Travel Tripper Blog 15 June 2017
As the amount of bookings continue to rise on mobile, there’s been an explosion in the amount of hotel and travel apps flooding the market. Today, travelers can search for last-minute deals, seek curated concierge services, and “talk” with a chatbot about their booking through sophisticated, user-friendly apps.
Travel Tripper Blog 30 May 2017
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same tactic is used to encourage consumers to book multiple properties, which they can then choose from later. But this all comes at a heavy price for hotels. Guests are incentivized to book without worrying about whether they’re certain about their choice. After all, they can always cancel if they change their mind. Unsurprisingly, this tactic has led to notoriously high OTA cancellation rates.
Travel Tripper Blog 20 April 2017
At ITB Berlin in March 2017, Google announced that it now considers itself an 'AI-first' company, moving away from its mobile-first position. This fascinating shift in focus reveals how Google expects artificial intelligence to infiltrate our lives in the coming years, and it comes with some significant implications for the travel sector. Google is already shaping a world where artificial intelligence is rapidly expanding beyond our desktops and smartphones into... The post What Google's pivot to an 'AI first' company means for the travel sector appeared first on Travel Tripper.
Travel Tripper Blog 17 April 2017
Today, the most advanced booking systems can radically alter how a hotel operates. With a wealth of front-end and back-end features, they have the power to drive direct bookings, grow revenue, increase efficiency and create a much more user-friendly experience for hotel staff and their guests.
Travel Tripper Blog 11 April 2017
Last month, we hosted a webinar that addressed how hotels can use smart digital marketing to optimize their booking funnel and boost direct bookings. We spoke with four industry experts from Travel Tripper, Google, Voyat, and Highgate Hotels, covering a range of topics ranging from search marketing tips and personalized advertising to website conversion tactics. View the recording below, or read on to see a list of the top takeaways from our discussion.
Travel Tripper Blog 4 April 2017
Whether you run a boutique luxury hotel or a big box with thousands of rooms, the key to winning in revenue management game is always the same: you should increase the percentage share of direct bookings. It is the least costly method of getting your rooms sold and thus the most profitable. From optimizing your website to creative digital marketing campaigns, there can be many ways of increasing direct bookings. But many hotels often forget about one of their strongest tools: data! The data that comes from your booking engine and CRS, where you sell and manage inventory, is such a rich source of data that it can become overwhelming at times.
Travel Tripper Blog 28 March 2017
Once regarded with skepticism, virtual reality is quickly showing promise as a hugely powerful marketing tool in travel. As the technology improves and production costs come down, a number of hotels, airlines and tourism companies are now investing in VR marketing, and many are seeing impressive results.
Travel Tripper Blog 17 January 2017
The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel bookings, and the growing ambitions of brands such as Google and Facebook all look set to define the next 12 months. Here are six major trends we will be keeping an eye on in 2017.
Travel Tripper Blog 6 December 2016
Expect to hear a lot about virtual and augmented reality in 2017. At the recent Skift Global Forum, some of the major players in online travel discussed how VR and AR will completely revolutionize the way we travel. Not in a distant future, but in a single generation.
Travel Tripper Blog 25 November 2016
One good way that hotels interested in building their websites’ backlinks (a good way to boost domain authority ranking and thus organic search ranking) is to generate exciting and highly visual content that other websites are likely to share. Here are five visual content ideas that hotel marketers can put together for their hotel website
Travel Tripper Blog 8 November 2016
Travel Tripper is excited to announce the debut of our new RezTrip mobile booking engine. The completely redesigned mobile platform is modeled after industry best practices in travel booking, focusing strongly on modern, elegant design and user experience to secure hotel reservations quickly and efficiently. Hotels that have switched to our new mobile booking engine have already seen promising early increases in mobile booking revenue. The Taj Boston, The Manhattan at Times Square Hotel, Stratosphere Casino, Hotel & Tower in Las Vegas, and Grand Beach Hotel Surfside West in Miami are among the first hotels to utilize this new solution.