We've all heard of the major Online Travel Agencies (OTAs) like Expedia and Booking.com, and we all know Airbnb, but don't you love it when another player steps up to the plate and takes the industry by surprise? That is exactly what Culture Trip, an online magazine for travel content, just did. Raising $80 million in Series B funding, the travel media startup plans to get in the OTA game by launching an online travel booking function and introducing tours and activities to the mix, similar to Airbnb's Experiences offering. Read the first read to find out more about how Culture Trip is going to bring change to the industry. We know we talk about data a lot, but we're not the only ones! The second read we have for you this week highlights the importance of data to be successful in the hotel industry. Managing your data isn't as daunting as it appears if you effectively use hotel technology to connect your data with solutions. Read the second read to see how hotels can leverage data to their advantage. According to the UNWTO, the demand for international tourism proved to be strong in 2017, from both traditional and emerging markets. With China in the lead as the top tourism spender of 2017, many other emerging and advanced economies also fulled growth of spending on international tourism, which you can read more about in our third read.