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Do I need to set up cross-domain tracking in Google Analytics?

Builtvisible Blog 15 March 2019
Deciphering whether you need cross domain tracking in Google Analytics (GA) can be a minefield! If you’re reading this article, you’ve likely already realised that this isn’t always a simple question to answer. Many of the existing guides out there are either unnecessarily complex or woefully out-of-date, making a tricky problem trickier still!

What Intelligent Tracking Prevention (ITP) 2.1 means for digital analytics

Builtvisible Blog 7 March 2019
This article won’t recount the history of Safari’s Intelligent Tracking Prevention (ITP) initiative, nor will it offer explicit guidance on implementing one of the many workarounds that are now proliferating. Instead, my goal here is to provide you with a digestible summary of what the forthcoming update to ITP means for you, as a site owner, and what you need to be doing to prepare for it.

A complete list of embed code, social card, href lang and meta code generators

Builtvisible Blog 1 March 2019
Over the course of the past decade or so, lots of new standards for metadata have appeared. For social sharing, it’s thanks to Open Graph Protocol (OGP) tags, Twitter Cards, and support from social media channels like LinkedIn, Pinterest and Slack. For SEO, developments like href lang and schema for rich snippets have added complexity too.

An SEO's Guide to Using Robots Exclusion Protocol

Builtvisible Blog 8 February 2019
Occasionally, we all find an item of content that has been indexed by a search engine that we don’t want other people to find.

Advice on evaluating new software tools for your workflow

Builtvisible Blog 1 February 2019
The creative field evolves at a rapid pace, constantly pushing designers and developers to adapt their workflows to the new landscape. Luckily, tools and software evolve just as fast, but there’s a catch. Every popular tool will claim that it’s the solution to all your problems, that it’ll save you time, make you money and clean the oven for you. So how do you pick the right tools?

Achieving a healthy work-life balance at a digital agency

Builtvisible Blog 29 January 2019
The agency world has traditionally been terrible for work-life balance. From the Mad Men-esque “good old days” to today’s always-on culture there is a widely accepted norm that agency life is one of long working hours, unrealistic deadlines and counting down the days, months and years until that dream in-house role presents itself.

An SEO's guide to XPath

Builtvisible Blog 9 October 2018
What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. Source. That means (in plain terms) you can select any element, or the contents of any element, attribute, table or meta object in the source of the HTML source of a document or the rendered document.

Donating to The Turing Trust

Builtvisible Blog 2 October 2018
As part of our recent office move, we took the opportunity to upgrade our IT infrastructure and make sure everyone in the business had a laptop for ease of working. This left us with over twenty PC towers that would no longer be needed and we wanted to make sure they didn’t go to waste.

Prototyping automated product feeds for retailers

Builtvisible Blog 20 September 2018
I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains updated stock and pricing information from 3rd party sites. In this case, from a group of supplier websites for items that aren’t held in the retailer’s stock. Thus, leaving critical information about availability missing from inventory management.
commercial

When the big links aren't on the table this is the link building advice you need to read

Builtvisible Blog 20 September 2017
It’s always nice when your content becomes successful and links and traffic flow in just like you’d hoped. But you can’t do “big content” promotion for every client, every time. You might not always feel like you have anything to promote at all. So when the big links aren’t on the table or the ROI just isn’t there or the publishers just don’t want to link to you or you realise building lots of links is different to building the right links, what can you do?

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