Hospitality is full of acronyms. ADR, PMS, GOPPAR, MICE… the list seems endless. But at the moment, there are few more important than GDPR. It's now under 50 days until GDPR, or the General Data Protection Regulation, comes into force. And though it’s a European Union law, its likely that hotels around the world will be touched by it. As a company driven by data, we have frequently been asked about our own approach to GDPR. So, as we count down the days to the May 25th deadline, we decided to share some of the preparations we are making and some of the tips we’ve picked up along the way, as well as some expert insight into readying your hotel for the biggest change to data protection in the EU for over two decades.