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    November 14–15, 2017
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Guestline CTO talks about future proofing your hotel business

Guestline Blog 10 October 2017
Most of the technology industry has moved towards the idea of seamless integration and data flows, enabling richer functionality and greater potential to enhance that functionality too. It is hard to ever fully know how the hospitality industry will evolve in a similar vein. In some ways the sector has been slower – up until now – to adopt the integrated mindset as comprehensively as other industries. For instance, many hotels still host much of their system within their premises, largely due to the need for a physical presence. Encouragingly, more office-related systems are now hosted in the cloud, enabling workers to access systems remotely and therefore also allow the integration of other remotely-hosted systems.
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Cyber experts have warned that the travel industry as a whole is particularly exposed to criminal activity

Guestline Blog 20 July 2017
At a special Travel Weekly summit, a group of travel experts examined the growing threat from cyber criminals and what travel firms can do to protect themselves from attack. We heard from experts in cybercrime and data security. It covered fraud, security, cyber-crime, compliance, payments, data, company structures to cope with all this and disaster recovery. In the hospitality industry, as in the wider travel industry, it has become vital that IT security is given priority focus as firms become increasingly global, embrace new forms of payment, outsource to third-party Software as a Service (SaaS) solutions and move to cloud computing. The threat of cybercrime has never been so acute as some major companies outside of the travel sector have found to their cost. Indeed, most recently here in the UK we have also seen the widespread chaos in the NHS that the huge ransomware attack brought about.
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Guestline announce partnership agreement with Digital Alchemy

Guestline Blog 20 July 2017
Guestline and Digital Alchemy, a leading provider of CRM solutions in the hospitality marketplace, are pleased to announce a partnership agreement. Digital Alchemy's team of hospitality veterans create industry-leading CRM solutions for hotels, spas, and resorts. Their passion for the hospitality industry has driven them to develop digital marketing solutions that drive revenue and empower property management teams to raise the bar for guests like never before. Digital Alchemy has a proven solution that, when paired with Guestline solutions, will allow properties to drill down into customer data and ensure every opportunity to drive revenue is optimised. They offer pre- and post-stay targeted email communications, including Confirmation Emails, Pre-Stay Reminder Emails, PostStay surveys, targeted email offers and more. Digital Alchemy’s professionals are dedicated to increasing guest engagement while turning your guests into customers for life.
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Become a Guestline integration partner

Guestline Blog 9 May 2017
Fully integrated and cloud-hosted, Guestline solutions are easy to install and quick to deploy with low cost of ownership. Designed to eliminate the challenges of disparate hotel systems and associated supplier connectivity fatigue, the solutions also address the ever-present need to grow occupancy, optimise room rates and reduce costs. Our range of end-to-end hospitality technology solutions come with a wide variety of existing interfaces. While Guestline are always keen to integrate with partners and passionately believe that technology works best when it is “joined up”, like every company we need to ensure that our R&D effort is focused in the rights areas and, as such, we will look to prioritise integrations specifically requested by clients. With this in mind please provide the information below and we shall assess and respond to your request.
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Property management systems: the heart of a hotel's IT setup

Guestline Blog 6 February 2017
Sitting at the heart of a hotel's IT setup, a property management system is key to many operators' business. Ross Bentley explores the latest trends A property management system (PMS) is a fundamental part of any hotel's operation. It sits at the heart of the property's IT system and its core function is to manage room bookings and inform staff and managers how many rooms have been sold or are vacant for any particular night, as well as the rates for individual rooms. PMSs can also interface with electronic locking systems, allowing key cards to be encoded and managed. Many larger hotels also integrate their energy management system with their PMS to set room temperatures upon guest check-in and automatically switch to energy-saving mode when they check out. Likewise, because they are at the centre of operations, PMSs have traditionally linked to telephony and in-room entertainment systems, restaurant and bar points of sale, and golf and spa booking facilities, so in-property se
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Guestline launch door entry and check-in app

Guestline Blog 20 January 2017
Guestline's integration to the Keez app enables guests to check-in to their pre-assigned room and open their door from their smart phone. The app, which is integrated with Guestline's Rezlynx property management system, will improve check-in and out processes, saving guests time and effort and enhancing the overall guest experience. Meanwhile, the hotel will be able to reduce costs, drive repeat bookings and improve customer service.
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Take full control of your properties website

Guestline Blog 20 September 2016
Long gone are the days where hoteliers needed to rely on a 3rd party web agency to manage, maintain and update their own website in order to stay current and on top of their game. With technology and more noticeably, website functionality, evolving at a spectacular rate, it is of no surprise hoteliers can now take full control of one of their most important assets – their hotel website - with an editable CMS (Content Management System)! No longer do hoteliers need to pay every time they upload a special offer or need to change an event on the website - hoteliers can bring the day to day management in house and reduce costs whilst gaining the ability to update and upload at the click of a finger.
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Where can I finance software for the hospitality industry?

Guestline Blog 22 July 2016
Guestline and Bluestar Leasing have been working in partnership for over 4 years. During this period many hoteliers have opted for Bluestar’s finance when purchasing their Guestline system. Below we have a guest blog from Bluestar themselves on where hoteliers can turn when they need financing options.
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Driving down the cost of distribution

Guestline Blog 3 June 2016
There were several insightful seminars at the recent National Hotel Marketing Conference, one of which was on distribution costs and ways to reduce them. Here's some ideas that were gleamed from the conference that might help you drive down distribution costs: * Review your agreement with the OTAs and look at your commercial terms, are there any other costs to consider other than just their commissions? * Have regular account manager reviews with your channel partner - how do you compare to the local competition on these channels, is there anything more you can be doing to enhance your profile and drive bookings? What's the latest trends and research pointing at? * Do you know what your cost of acquisition is? Manage and review your revenue streams by cost of sale and from where they were derived. * Review your channel roster and number of partners you're currently working with - you might be able to work more effectively with a smaller number so it might be an idea to condense
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Is mobile really that important for the hospitality industry?

Guestline Blog 18 May 2016
So, for the last 12 months there have been lots of talk on the growth in mobile bookings, how mobile is king and how all marketing focus should be put into the all mighty 'Mobile'. The question is, is this still the case? Of course it is! With 5 billion mobile devices in the world right now, which is forecasted to rise to over 33 billion by 2020, there really has never been a better time to re-evaluate your mobile offering. Hoteliers can take simple steps to ensure they capture their target audience through smartphones and tablets - especially next generation travellers who regularly use 3 or more devices and will account for 76% of all bookings by 2020. 20% of online room bookings originate from mobile devices, and in such a competitive market place, can you afford to lag behind with the times? By ensuring you have a mobile responsive website you can be rest assured mobile traffic will not instantly drop of your website - 60% of users will stop using a website within 5 seconds
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Hospitality Security Breaches - Why hotels need to secure their systems!

Guestline Blog 10 May 2016
Hospitality Security Breaches - Why hotels need to secure their systems! Guestline is Europe’s leader in software innovation to support the hotel sector, harnessing technology for increased revenue. Established in 1991, we specialise in developing, implementing and supporting unique software solutions for the industry to meet and exceed the ever-changing demands of a continually evolving marketplace.
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In the hot seat with Mark Tobin from the BEST WESTERN PLUS Swan Hotel, Wells.

Guestline Blog 6 May 2016
Here at Guestline, we love getting to know our clients and finding out more about the fantastic properties that use Guestline software. This month we have interviewed Mark Tobin, General Manager at BEST WESTERN PLUS Swan Hotel. Describe your hotel and its facilities - The BEST WESTERN PLUS Swan hotel is an historic, listed building. The main part of the hotel dates back to at least 1422 - the entrance to our car park is through an archway used by stagecoach drivers before the age of the steam train! Today, the hotel has 46 bedrooms, a luxurious suite and 5 self-contained apartments. Our Garden Room is licensed to hold civil wedding ceremonies and we also have a conference centre and health suite. Describe your job in a nutshell - As General Manager, I am ultimately responsible for running the hotel. I feel privileged to be in charge of this incredible building and I am fortunate to have such an experienced team around me. I have also worked in every department within the hotel,

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