Budget season is well and truly upon us. Hotels everywhere are in the throes of preparing their annual budgets – if not close to completion. While there are many facets to every budget, each year, technology is taking up a bigger portion of hotel sales, marketing, and operations budgets. Why? Because consumer expectations are growing and technology has become imperative to enhance the guest experience. Today, guests expect technology to be at their fingertips throughout their stay, align with their smart devices and enhance their experience with your property in a way that is convenient, instantaneous and personal.