Shopping online today is an enjoyable experience for consumers; they’re typically given complete control thanks to the diversity of e-retailers on the market.
But when you compare the traditional shopping experience with the hotel booking experience, the two don’t match up.
When you look at two different hotel booking engine options from rival sites, it’s likely that the shopping cart experience is almost exactly the same. In a bid to speed up room turnarounds, consumers are faced with the same packages no matter which brand they’re staying with.
In the digital age, where consumers are being given more choice and freedom than ever before, hotels are lagging behind. As industry competition intensifies, travellers are increasingly searching for hotels that meet their needs and those brands that are offering ‘off the shelf’ bundles could be missing out on an opportunity to boost sales and foster customer loyalty.