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    November 14–15, 2017
    Conrad Dubai
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Effective revenue management strategies for hotels

SiteMinder Blog 20 November 2017
Regardless of the type of hotel or the number of rooms that a given property has, an effective hotel revenue management strategy is necessary to success. At any given time, a hotel operator is going to be looking for ways to increase hotel revenue while also offering competitive hotel room rates. In order to do this, a property manager must develop hotel revenue management strategies that can be uniquely applied to their specific situation.

All you need to know about hotel door locks

Mews Blog 17 November 2017
Locks and keys are undergoing a rare historic shift from mechanical to electronic, after having evolved little for millennia. The foundations for the current change were laid in 1975 when Tor Sørnes patented the first electronic keycard lock and opened a new market for programmable locks and the potential for a range of authentication methods. Half a century later, it seems we are only now starting to glimpse the potential for electronic lock technology.

VIDEO: Media on what excites them about travel tech

PhocusWire 17 November 2017
Journalists spend hours thinking and talking (and often tweeting) about the industry that they cover... obviously. PhocusWire thought it would be fun to get a group of fellow colleagues together from its sister brands at The Phocuswright Conference to discuss the industry, some of the issues that are worth following (and some that aren't), and lots more.

Why the Entire C-Suite Needs to Use the Same Metrics for Cyber Risk

harvardbusiness.org 17 November 2017
When it comes to cybersecurity, the chains of communication that exist within an organization, if they exist at all, are often a mess. Multiple conversations about cyber risks are happening across a multitude of divisions in isolation. At the same time, members of the C-suite are measuring their potential impact using different metrics - financial, regulatory, technical, operational - leading to conflicting assessments. CEOs must address these disconnects by creating a culture that promotes open communication and transparency about vulnerabilities and collaboration to address the exposures. Organizations of all sizes across all sectors are experiencing an exponential increase in their exposure to cyber risk. The number of endpoints that need protecting is exploding as consumers demand more digital interactions and smart devices. (Gartner estimates there will be more than 20 billion connected devices by 2020.) Adversari

Get Digital To Avoid Having A Kodak Moment

Duetto Research Blog 17 November 2017
Hoteliers need to close the gap between what the customer wants and what they actually deliver, otherwise they'll end up facing a Kodak moment, says Rik Vera, Co-Founder of Nexxworks. Discussing 'extreme customer centricity' at the third Revenue Strategy Forum in London, Vera talked about the impact of the new normal - the digitisation of The post Get Digital To Avoid Having A Kodak Moment appeared first on Duetto.

What Hotel Messaging Can Learn From A Weather Chatbot -- Newsletter 55

Hosp. Tech Matters - A Blog by Alice 16 November 2017
It’s been quite the few weeks leading into Thanksgiving. From our webinar last week on APIs, our plans for GoConcierge and the ALICE product… to HX: The Hotel Experience 2017 where ALICE finally beat robots to a tech prize!... to the DC Expedia show, where we were at this week, I am as ready for the holidays as you are.

Find out how Don Cesar got a 20:1 return on ad spend (ROAS)

Milestone Insights 16 November 2017
The Don Cesar is a Florida based Independent Luxury hotel that recently enlisted Milestone to revamp their website and to implement an omnichannel digital marketing strategy including paid marketing, local search, and social media marketing.

The Elizabeth Hotel, A New Property in Fort Collins, Gets Ready to Make its Debut with a New Website

Max Starkov | The HeBS blog 16 November 2017
The Elizabeth Hotel, set to open in fall 2017 in Downtown Fort Collins, CO, needed a one-of-a-kind website to reflect their highly anticipated Old Town property. The hotel partnered with the HEBS Digital team to create a fully responsive website, featuring industry-leading technology to drive direct bookings and showcase The Elizabeth Hotel’s thoughtful amenities and vibrant spaces.

Sojern acquires Adphorus to grow Facebook reach

PhocusWire 16 November 2017
Digital marketing company Sojern announced today it has acquired Adphorus, a Facebook and Instagram Marketing Partner (FMP) specializing in ad solutions for the travel industry. The deal will allow Sojern – whose high-profile clients include Hyatt, Fairmont and Singapore Airlines – to grow its opportunities on Facebook.

Maximize Ancillary Revenue With Advanced Revenue Management

The Rainmaker Hospitality and Gaming Blog 16 November 2017
The competition for guest revenue is more challenging than ever. OTAs and direct bookings are often neck-in-neck with each other during the guest’s booking process. The revenue competition comes to a halt, however, the second the guest walks through your hotel’s doors. Once they’re on your property, there are endless possibilities to upsell and upgrade to your guests.

How the Interplay of Technology & Traveller is Changing the Industry

trivago Blog 16 November 2017
We’re charging full speed into the era in which technology and human existence are inextricably intertwined, each informing the future of the other. Evolving traveller expectations are fueling technology innovation, just as breakthroughs in technology bring about changes in consumer behavior, which technology then rushes in to cater to. “I think I am as concerned as I am excited,” admitted Johannes Thomas, trivago’s Managing Director and Chief Revenue Officer, during his executive interview at the recent Phocuswright Conference 2017 — held this year in Miami, Florida — with Phocuswright’s Director of Research, Maggie Rauch.

Blockchain and airlines: how transformational is the technology?

PhocusWire 16 November 2017
There’s an interesting conundrum present in the airline industry called a “flight data problem.” Put simply, there’s no one true source of flight data, and the data that exists isn’t available to all parties. Blockchain technology, which is touted as a “transformational” technology in the travel tech world, is posing as the potential solution to this ongoing flight data problem.

How To Future Proof the Hospitality Experience

Are Morch - Hotel Blogger & Social Media Manager 16 November 2017
Hotels are scrambling to anticipate travelers' future needs, and while no one has a crystal ball, some changes already taking effect can help us get a glimpse of what's to come. Some of the patterns The post How To Future Proof the Hospitality Experience appeared first on Are Morch, Hotel Blogger and Social Media Consultant.

How Can Brands Measure the Financial Returns on Their CEM Program?

CloudCherry Blog 15 November 2017
Most organizations recognize that customer experience has become the main competitive differentiator. To that end, more companies are introducing customer experience management (CEM) programs in an attempt to gain a competitive advantage. But many aren’t getting the results they hoped for. This is where the necessity of measuring a CEM program’s financial returns comes in.

How digital assistants are transforming the travel experience

PhocusWire 15 November 2017
What seems straight out of Hollywood – a 100% AI-driven flight travel assistant that “talks” to users in real time – is actually a real-life product called TARA that helps people change their travel plans if needed without having to talk to an actual person. Presented by Rajnish Kumar, the CTO of ixigo, at the Launch during last week’s Phocuswright Conference, TARA is touted as a “fast, hyper-personalized, unbiased and available 24/7” travel agent of the future. Its premise is simple: provide real-time support to people in their native language (a challenge with offshore customer service) and have all of the travelers’ information at its virtual fingertips.

The rise of the robots: How AI is being used for content creation on travel sites

PhocusWire 15 November 2017
Get this: do away with of all of the content creators for the various travel and leisure websites and replace them with robots that generate content in “real life” language – complete with local and regional dialects. This was the view of Kevin Ashbridge, vice president for global travel and leisure solutions at translation technology company SDL, when he made the proposition at The Phocuswright Conference last week. According to Ashbridge – who admitted that while the technology wasn’t perfect, it could be perfected “if given time” – automating the creation of content would be able to bridge the challenge of delivering personally and contextually relevant content at the rate of technology adoption.

Royal Caribbean eyes new technology, virtual and real

PhocusWire 15 November 2017
On the cruise of the future, check-in counters, guest services desks and in-room phones will be relics, replaced by facial recognition, virtual reality and artificial intelligence. Royal Caribbean Cruises (RCCL) last week showcased the various ways that passengers on its three brands -- Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises -- will experience technological innovations going forward, some much sooner than others. Passengers on some Royal Caribbean cruises this year (the Oasis and the Allure of the Seas) will be able to check in, order drinks and reserve shore excursions and dinner reservations on their smartphones, using the cruise company's new app, which will debut this year on 13% of the line's ships, half of the fleet in 2018 and on 100% of its ships by 2019.

HEBS Digital's 'Closing the Loop on the Travel Journey' Article Featured in The Hotel Yearbook 2018 - Technology

Max Starkov | The HeBS blog 15 November 2017
The Hotel Yearbook has just launched The Hotel Yearbook 2018 - Technology, an e-book offering technology insights from hospitality industry thought leaders, and HEBS Digital is proud to be featured in this respected publication. In 'Closing the Loop on the Travel Journey,' Max Starkov, President & CEO, and Margaret Mastrogiacomo, Vice President, Strategy at

Can You Be a Great Leader Without Technical Expertise?

harvardbusiness.org 15 November 2017
There is a broad assumption in society and in education that the skills you need to be a leader are more or less transferable. If you can inspire and motivate people in one arena, you should be able to apply those skills to do the same in another venue. But recent research is rightly challenging this notion. Studies suggest that the best leaders know a lot about the domain in which they are leading, and part of what makes them successful in a management role is technical competence. For example, hospitals managed by doctors perform better than those managed by people with other backgrounds. And there are many examples of people who ran one company effectively and had trouble transferring their skills to the new organization. Over the last year, I've been working with a group at the University of Texas thinking about what leadership education would look like for our students. There is broad consensus across many schools that

The hotel technology that is changing guest experience and how your property can use it

SiteMinder Blog 15 November 2017
There’s always so much discussion around what’s next in hotel service and technology. The focus on guest experience has intensified in reaction to the rising expectations of global travellers, with new technology and strategies being developed to meet this challenge. However, the future has quickly become the present. Industry-changing innovation is now upon us and the time has come for hotels to stop planning for them and start implementing them. Here are the key guest-facing technology features your hotel should be taking advantage of to optimise guest satisfaction.

A Quick Guide to Important Meetings & Events KPIs

IDeaS Blog 15 November 2017
The discipline of revenue management continues to evolve and expand into more revenue-generating areas of a hotel. As hotels start to think about some of these key areas where revenue management can have a major impact — meetings & events (M&E) is often at the top of that list. Hotels have ADR, occupancy, RevPAR and even more profit-focused metrics like GOPPAR to evaluate the success of their guest room strategy. When building a strategy for M&E, here are the key performance indicators (KPIs) that can help your next great revenue management strategy take flight.

VIDEO: PhocusWire PundIT Show - Episode 4

PhocusWire 14 November 2017
Deep breath. After a day of pitches from startups, PhocusWire's PundIT Show returns to take the temperature of three delegates at The Phocuswright Conference. The fourth outing features Simon Lenoir (Rezdy), Nathan Bobbins (Travelport) and Fraser Ellacott (RentalCars Connect). This episode was recorded on Wednesday 8 November 2017.

Why is travel tech so risky, according to investors?

PhocusWire 14 November 2017
During a roundtable discussion of investors at The Phocuswright Conference, Bob Kaufman, founder and CEO of ConnexPay, made a bold and interesting statement. Travel companies go in the same category as adult entertainment or gambling, because of fraud risks, Kaufman claims. And even though startup travel tech venture investments have been at their fourth-consecutive high this year, disruptive forces are threatening their reign at the top, and that gives investors cause to pause.

Buying Considerations for Your Hospitality Revenue Management Solution, Part II

The Rainmaker Hospitality and Gaming Blog 14 November 2017
As mentioned in a previous blog post, there are several key buying considerations when evaluating which next-generation revenue management solution is optimal for your property. A few key considerations include technology integration capabilities, channel management and optimization, customization to user and property needs, and group sales optimization.

How hotels and airlines could apply RM to surprise and delight

eyefortravel.com·Requires Registration 14 November 2017
Hilton is considering ways that revenue management techniques could be used to improve customer satisfaction, and there are opportunities for airlines too. Tom Bacon reports. Many service-focused organisations identify opportunities to ‘surprise and delight’ customers as a key vehicle for driving increased customer satisfaction and loyalty. Revenue management and pricing in both hotels and airlines, however, sometimes seems to go in the opposite direction ie. ‘Surprise… by charging a new fee!’

The best of hotel tech from the 2017 PhocusWright Conference

Triptease Blog 14 November 2017
Anticipation is always high leading up to the PhocusWright Conference. What new ideas are being pitched? Which startups are getting traction? Who will be the next disruptive influence on the travel industry? Below are a few of the best hospitality startups we came across at the event. These companies are driving the type of innovation that can really impact hotels.

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