Employee Spotlight: Leah Spencer, Senior Project Manager
Employee Spotlight: Leah Spencer, Senior Project Manager

Max Starkov | The HeBS blog · 14 Oct

Every month, we turn the spotlight on one of the team members responsible for bringing our industry-leading products and services to life. This month

Watch Now: How to Capitalize on the Journey to Increase Direct Bookings
Watch Now: How to Capitalize on the Journey to Increase Direct Bookings

Max Starkov | The HeBS blog · 11 Oct

We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is compl

Back to Basics: Five Tips for Cyber Monday Success

Max Starkov | The HeBS blog · 7 Oct

Over the years, Cyber Monday has become a huge opportunity for hotels to drive bookings. What started as a one-day online shopping holiday that follo

Now Available for Download: Hotelier's Guide to 2020 Digital Marketing & Technology Budget Planning
Now Available for Download: Hotelier's Guide to 2020 Digital Marketing & Technology Budget Planning

Max Starkov | The HeBS blog · 30 Sep

Budgeting season is a time to analyze your hotel's marketing and technology initiatives from the previous year and set a new plan in action to start

NextGuest Wins Four 2019 Travel Weekly Magellan Awards
NextGuest Wins Four 2019 Travel Weekly Magellan Awards

Max Starkov | The HeBS blog · 18 Sep

NextGuest was honored with four awards in the Travel Weekly 2019 Magellan Awards. Each year, the Magellan Awards acknowledge the extraordinary travel

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Watch Now: Content Personalization 2.0 On-Demand Webinar
Watch Now: Content Personalization 2.0 On-Demand Webinar

Max Starkov | The HeBS blog · 19 Aug

Personalization in the hospitality industry isn't a new concept. Hotels often provide personalized in-room and on-property experiences, so why should

Now Available: Content Personalization on the Hotel Website Whitepaper
Now Available: Content Personalization on the Hotel Website Whitepaper

Max Starkov | The HeBS blog · 13 Aug

Personalization in the hospitality industry isn't a new concept. Hotels often provide personalized in-room and on-property experiences, so why should

Marketing Monday Tip: Brand Partnerships
Marketing Monday Tip: Brand Partnerships

Max Starkov | The HeBS blog · 12 Aug

Recently, brands have been forming unlikely partnerships for marketing campaigns with brands outside of their industry. T-Mobile and Taco Bell debute

Now Available: NextGuest Magazine Issue #5
Now Available: NextGuest Magazine Issue #5

Max Starkov | The HeBS blog · 6 Aug

NextGuest's fifth magazine issue focuses on all things related to hotel digital marketing, how to reach guests throughout the travel planning journey

Announcing Paolo Torchio as NextGuest's Chief Operating Officer
Announcing Paolo Torchio as NextGuest's Chief Operating Officer

Max Starkov | The HeBS blog · 22 Jul

NextGuest welcomes Paolo Torchio as its Chief Operating Officer, with the overarching goal of creating more synergies between the company's four pill

Marketing Monday Tip: Hotel Scent Branding
Marketing Monday Tip: Hotel Scent Branding

Max Starkov | The HeBS blog · 15 Jul

Have you ever been walking down the street when suddenly a familiar smell drifts by and you are suddenly wrapped up in a vivid memory of a special pl

Product Spotlight: Content Personalization Engine 2.0
Product Spotlight: Content Personalization Engine 2.0

Max Starkov | The HeBS blog · 9 Jul

The Problem According to a recent study by Epsilon, 80% of consumers are more likely to complete a purchase when brands offer personalized experience

Marketing Monday Tip: Purpose-Driven Marketing
Marketing Monday Tip: Purpose-Driven Marketing

Max Starkov | The HeBS blog · 1 Jul

To celebrate the week of World Oceans Day (June 8), Corona partnered with environmental group Parley for the Oceans to encourage people to “pay with

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

Max Starkov | The HeBS blog · 27 Jun

This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded conte

Case Study: A Luxury So-Cal Property Sees a Sharp Increase in Mobile Revenue
Case Study: A Luxury So-Cal Property Sees a Sharp Increase in Mobile Revenue

Max Starkov | The HeBS blog · 18 Jun

What's the problem? With state-of-the-art hotel amenities, a luxurious spa, and unparalleled dining, Morongo Casino + Resort + Spa had everything a g

Five Questions with Felix Laboy, Executive Chairman of NextGuest
Five Questions with Felix Laboy, Executive Chairman of NextGuest

Max Starkov | The HeBS blog · 13 Jun

As the executive chairman of NextGuest, Felix Laboy is at the helm of two of the hospitality industry's leading marketing firms, NextGuest Digital an

Introducing NextGuest at HITEC Minneapolis Booth 940
Introducing NextGuest at HITEC Minneapolis Booth 940

Max Starkov | The HeBS blog · 11 Jun

The leading hospitality technology and digital marketing company will be attending HITEC Minneapolis, June 17-20. NextGuest is preparing for HITEC Mi

HEBS Digital Announces Rebrand to NextGuest Digital
HEBS Digital Announces Rebrand to NextGuest Digital

Max Starkov | The HeBS blog · 4 Jun

HEBS Digital, the award-winning hospitality marketing firm that has pioneered book-direct strategies for hotels since 2001, announced that it is chan

NextGuest Wins Three Stevie(r) Awards at the 2019 American Business Awards
NextGuest Wins Three Stevie(r) Awards at the 2019 American Business Awards

Max Starkov | The HeBS blog · 23 May

NextGuest's companies continue to outdo themselves by winning three Stevie(r) Awards at the 2019 American Business Awards(r). The crowning jewel amon

The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website
The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website

Max Starkov | The HeBS blog · 9 May

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box br

Marketing Monday Tip: Experiential Marketing

Max Starkov | The HeBS blog · 6 May

Artist Donald Glover, aka Childish Gambino, used iOS Airdrop at Coachella to share his Adidas collaboration with festival-goers. Those who accepted t

Hotel Retlaw Launches New Website for its Elite Property in Fond du Lac

Max Starkov | The HeBS blog · 2 May

Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the

Marketing Monday Tip: Branded Content Ad Opportunities

Max Starkov | The HeBS blog · 22 Apr

Influencers are the future of marketing. The title is no longer reserved for high rollers like Kendall Jenner, with over 100 million followers on Ins

Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

Max Starkov | The HeBS blog · 16 Apr

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is,

Independent Hotels: An Action Plan to Win the Direct Booking

Max Starkov | The HeBS blog · 11 Apr

With the explosion of the “digital way of life,” the traveler’s customer journey has become increasingly complex, which necessitates independent hote

Marketing Monday Tip: The Dos and Don'ts of Instagram Stories

Max Starkov | The HeBS blog · 8 Apr

Since Instagram introduced Stories in 2016, the platform has proven to be a successful channel for hotels. We all know that social media has become p