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    HITEC HOUSTON

    Hospitality Industry Technology Exposition & Conference

    June 18-21, 2018

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    HITEC DUBAI

    Hospitality Industry Technology Exposition & Conference

    December 5–6, 2018
    Dubai, UAE

Her future will be tougher than my past

HFTP By Carson Booth
We humans have always dealt with new technologies, and for the most part, we have welcomed them because they have made our lives easier, better, longer, healthier, more enjoyable.... But 17 years into 21st century, the sheer pace of technological change is absolutely dizzying - and only likely to accelerate even more, causing disruptions and upheavals in every part of our lives. Perhaps more than ever before, tech driven advances are changing our economic structures, politics, and even society as a whole. Where is it all going? To bring this year's edition of The Hotel Yearbook to a fitting close, Carson Booth shares his thoughts on this fascinating - if not a little intimidating - question.

A hotel technology acquisition checklist

Hotel Mogel Consulting Limited By Larry Mogelonsky
Nowadays, hoteliers are so inundated with technology that the tasks of prioritization and selection have become far more than just daunting; research and procurement are practically a job title unto themselves. Unless you have specific objectives with a firm plan and budget in mind, you'll easily be intimidated by the sheer volume of options for consideration. With this in mind, Larry Mogelonsky simplifies the journey through this process by defining hospitality technology according to four checklist categories - so you can keep an eye on the bigger picture.

Creating the paperless hotel

Pertlink Limited By Terence Ronson
Have you ever thought about how much paper is still in use - mostly needlessly - in your hotel? Terence Ronson has. For The Hotel Yearbook, he makes the rounds and tallies up all the forms, reports, work orders, requests, lists, folios, CVs, POs, menus, forecasts.... The results are not pretty - and certainly not sustainable.

Saving the environment, one 'thing'at a time: The Internet of Things and sustainable hospitality

INTEREL By Florian Kriechbaumer
The majority of energy related activities in hospitality fall under the remit of engineering and facility management teams, whose approach is no longer limited to mechanical and physical activities, but needs to be driven by technology, connectivity and data. As INTEREL's Florian Kriechbaumer explains, this presents numerous opportunities for the Internet of Things to come into play.

Machine learning: A deep dive

Red Planet Hotels Limited By Jai Govindani
Hotels sit on a lot of data. Can all this information be used to make accurate - and more importantly, useful - predictions of guest behavior? Jai Govindani walks us through an example.

Closing the loop on the travel journey

HEBS Digital By Max Starkov and Margaret Mastrogiacomo
Hotel marketers can no longer afford to have a fragmented customer engagement and acquisition approach, but should engage online travel consumers throughout their complex journey, write Max Starkov and Margaret Mastrogiacomo. How do you achieve a 360-degree past and future guest engagement, retention, and acquisition strategy? They outline an action plan here.

The open truth about APIs

HTNG By Armand Rabinowitz
The API is the unit that allows platforms to exist, and the single most important ingredient to allow a technical ecosystem to thrive. Yet they are not transparent. HTNG's Armand Rabinowitz describes an initiative to change this. As he puts it: It's all about the power of a community working together to get something done.

Personal data, privacy and identity

HFTP By Alvaro Hidalgo
The collection of personal data is inherent to the hotel industry; it is what allows us to tailor guest experiences, market our hotels effectively, and foster long-term loyalty. The EU's General Data Protection Regulation (GDPR) will come into force soon, and it has the potential of turning all of this, and more, on its head. Alvaro Hidalgo walks us through the enormous challenges, and even posits a solution.

Seeing around the corner in 2018

Thayer Ventures By Lee Pillsbury
What lies ahead for the hotel industry? No one knows. We cannot see where economic indicators will go, where the next financial or political crisis will come from, or how consumer tastes will evolve in the future. As Lee Pillsbury argues, what we do know is that the pace of change is not only continuing but accelerating, across industries - and that the most critical skillset any hotel manager, owner or brand executive can have, is the ability to see around the corner.

Attracting the frictionless consumer

Infor By Michael Schubach
For hoteliers, the rapid ascent of OTAs and sharing economy models threaten to dilute even the strongest brands. But the rapid technology evolution doesn't have to leave brand loyalty behind, writes Infor's Michael Schubach. One need only look at the immediacy and convenience of making an Amazon purchase to see why today's consumers are expecting that same personalized experience from all of their buying transactions. By embracing digital disruption, he says, hoteliers can lead the way, even in the age of Amazon.

Fifteen questions to zero in on the "room of the future"

Caesars By Xavier Etcheberrigaray
Technology is necessary and useful, says Xavier Etcheberrigaray, but it's not the only component to building the future. Here he describes fifteen perspectives he and his colleagues thought about when tasked with the job of imagining the room of the future.

Is your property's technology ready for the guest service convergence?

dormakaba By Joey Yanire
Hotel guests want a personalized guest experience. When guests feel welcome, they value their stay, become loyal clients, and generate additional revenue. As dormakaba's Joey Yanire explains, most properties have the ability to provide a personalized experience if they simply unify the data at their fingertips and put it to work. "Guest service convergence" is the process of unifying data from emerging and existing technologies into actionable insights that enable hoteliers to provide guests with a memorable, highly personal property experience. How prepared is your property for tomorrow's guest service convergence?

Blockchain: The current reality

The Student Hotel By Lyle Worthington
Has any technology concept been as hyped as Blockchain? (Well, yes, but probably not this year.) What is Blockchain, how does it work, why will it be such a good thing - and can it possibly live up to all this hype? More to the point: How, and when, will we start seeing Blockchain in the hotel industry? Lyle Worthington shares his thoughts on this fascinating technological solution.

Why payment strategy is so important in the hotel industry

Worldpay By Diederik van Gool
As consumers become increasingly used to a slick purchasing experience for retail and digital goods, it has become an expectation for travel bookings, too. The hotel industry is lagging behind, however - and as Diederik van Gool explains, it all comes down to payments.

Winter is coming: Preparing for the next season of channel management

IDeaS By Mike Chuma
Data is the core of an intelligent business strategy, writes Mike Chuma, and it drives the decision-making process. Hotel organizations need to prioritize data that provides meaningful insights and action. The ability to understand, organize and track this data is essential, he says.

Connecting the dots to improve your hotel operations

Novility By Samantha Noll and Ines de Castro Fernandes
In a hotel, providing service to guests can be a physically strenuous job. There's a lot of bending over, stretching, lifting, picking things up, carrying things, rushing around... any of which, with just a little bad luck, could cause an injury, not to mention lower back pain and a host of other maladies. Novility's Samantha Noll and Ines de Castro Fernandes explain how some of this can be mitigated, through ergonomics.

Not your father's ERP

citizenM Hotels By Nick Price
Hotel companies have been stuck for too long with an information systems architecture conceived well into the last century, and built around a notion of a Property Management System (PMS) at the center of everything that a hotel does or will do, writes NetSys Technology's Nick Price. Building on his ground-breaking article in last year's edition of the Hotel Yearbook, Nick further refines the Hotel OS architecture concept he described in 2017 by revisiting another legacy concept whose time has come: Enterprise Resource Planning.

Harnessing technology for a competitive advantage

HFTP By Neil Foster
The role of the hotel IT manager is evolving, writes Neil Foster. Today he or she is as an internal consultant and educator who makes sense of the "noise", a connector who seeks to understand the needs of the people and processes involved. Central to the hotel operation in terms of influence, the new role is more business analyst operating at the forefront, less technician working behind the scenes.

Our journey to hospitality technology Nirvana

protel By Pete Simpson
Hotel technology has seen some amazing progress - though it may seem to be in a state of chaos at the moment, writes Pete Simpson. In this article, he makes a compelling case for coming together to build an "Enterprise Hospitality Framework" that would allow the industry to extend the hospitality eco-system beyond the confines of the hotel, and deliver amazing, targeted, data-driven recommendations and offers to customers. To make this happen, he says, it will require fearless vendors and the combined voice of the hotel chains.

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