Behind the Scenes of Hotel Review Sites: Four Things Hotels Can do to Improve their Ratings
Behind the Scenes of Hotel Review Sites: Four Things Hotels Can do to Improve their Ratings — By Raj Singh

Go Moment · 19 Jul

Before booking their next stay, today's traveler simply refers to their choice of hotel review sites to skim through a handful of reviews and real-life traveler photos. Travelers of all ages now routinely rely on the fast-evolving User Generated Content (UGC) model as one of the key drivers in their peer-driven decision making process. With an abundance of content available, online reviews are likely to be the first stop, and the first impression, many guests have of a hotel or resort. It's critical that hoteliers actively manage their online reputation at these hotel review sites.

The Tipping Point for Innovations in Vacation Rental and Timeshare Technology
The Tipping Point for Innovations in Vacation Rental and Timeshare Technology — By Karen O'Neill

Knowcross Solutions Pvt. Ltd. · 18 Jul

As Malcolm Gladwell points out, "Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push—in just the right place—it can be tipped." This rings especially true for the vacation rental and timeshare market which simply isn't what it used to be.

Why you should bet on the dark horse – expanding your reach with the GDS
Why you should bet on the dark horse – expanding your reach with the GDS — By Michael Territt

GuestCentric Systems · 18 Jul

Although it has long been said that the GDS systems are out-dated, with limited capabilities and benefits, the facts suggest otherwise.

5 Steps for Hotels to Drive Direct Bookings - Part 2/2
5 Steps for Hotels to Drive Direct Bookings - Part 2/2

Hospitality Technology Magazine · 18 Jul

In the second installment of this two-part series, hotel executives from brands such as Red Roof, G6 Hospitality, Choice Hotels, Jupiter Hotel and ME

20 Hotels, 20 Days: What I Learned About Hotel Booking Technologies During My Travel Journey
20 Hotels, 20 Days: What I Learned About Hotel Booking Technologies During My Travel Journey — By Jos Schaap

josschaap.com · 17 Jul

Just a man, a bike, a penchant for travel, and a long journey ahead. Well, that might sound a tad cinematic, and I can’t make any claims to the cycling prowess of Tom Dumoulin or Eddy Merckx, but I did decide to head off on a bike-bound tour from Holland to Bordeaux in 20 days. As a hospitality professional, this seemed like the perfect opportunity to unwind in my element, while taking in some remarkable sights and hotel properties.

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W-Fi Access at Hotels Is More Important to Business Travelers Than Room Rate
W-Fi Access at Hotels Is More Important to Business Travelers Than Room Rate

Business Travel News (BTN) · 16 Jul

Wi-Fi is important to 84 percent of business travelers choosing a hotel, while room rate is important to only 81 percent, the same as for distance fr

The Dangers of Hotel Technology Consolidation
The Dangers of Hotel Technology Consolidation — By Binu Mathews

IDS Softwares · 16 Jul

Hoteliers are frequently faced with a common dilemma — how can a hotel work smarter, not harder? Within an industry that is hyper-competitive and subject to the on-going influence of guest demands, how can hoteliers ensure their property is best equipped to maximize revenue, enhance guest experience and streamline operations? The answer, more often than not, lies in technology. As hospitality technology becomes more complex and robust to suit the evolving needs of properties, legacy systems are being aptly replaced with new-age technology stacks. These technology stacks are represented by a collection of apps, platforms, and solutions that offer various key functionalities to a property, allowing it to establish an effective operational infrastructure. However, this brings us to a new challenge. The hospitality industry currently finds itself facing a technology consolidation conundrum. Quite the mouthful, wouldn't you say? Yet, that's precisely what it is; a conundrum, of sorts. Across our industry, we are witnessing the acquisition of countless smaller platforms, as their offering is merged into the service portfolio of hospitality technology giants. Not that long ago, for example, Oracle purchased Micros Hospitality, Amadeus purchased TravelClick, while RateGain purchased DHISCO — and the consolidation movement is only getting started. The big players in hotel technology are only going to get bigger. The true challenge lies in the aftermath of consolidation, and the potential for service and integration-related complications. Consolidation is a Double-Edged Sword On the one hand, technology consolidation has for years, and across industries, been considered an essential step in establishing long-term scalability. Companies crave the ability to do more with less, all while reaping the rewards of new efficiencies and solutions that allow them to grow and evolve. In this sense, the consolidation of technology is often viewed as the most effective way to establish better service, with a smaller 'footprint' and reduced cost. Companies can remove unnecessary complexity, cost, and redundant capabilities in favor of a more streamlined, lean technological model. In the case of hospitality, technology consolidation is the simplification of a hotel's technology environment. Rather than working with 5 or more separate vendors, companies can work with a larger vendor that offers a host of platforms and features that suit the needs of their business. This is great, in theory, but doesn't come without its unique set of challenges. A Higher Standard of Service — Or Is It? In some cases, increased simplicity can lead to enhanced service. However, in the case of hospitality technology consolidation, it's important to remember that hotel clients transition from being viewed as a 'big fish in a small pond', to a 'guppy in the ocean'. When working directly with vendors of smaller scale and a very specific offering, hotels can establish a more direct and responsive relationship. This more intimate arrangement lends itself favorably to a supportive, customer-centric relationship when hotelier's run into issues with that platform. When that smaller vendor is acquired by a large organization, however, resources are merged, and clients may not receive the same level of support when troubleshooting is required. This has become a rather well-known problem across the hospitality industry, as we bear witness to an influx of customer complaints following one of the largest PMS and POS vendor being purchased by a multi-vertical technology giant, claiming that the process to receive ample support has become a nightmare. Hoteliers are often unable to get through to a member of the support team, do not receive a callback and find themselves lost within a broken support system. Large-scale efficiency is important, of course, but it's equally important for that efficiency to not come at the cost of on-going customer support and the eventual demise of the client-vendor relationship.

6 must-have features of a Mobile Hotel PMS
6 must-have features of a Mobile Hotel PMS

Hotelogix Blog · 16 Jul

A Hotel Management App, or a Hotel PMS app if you will, is an absolute must in today’s competitive hotel business.

Global Hospitality CEO Survey: What Trends are Shaping the Hospitality and Leisure Industry?
Global Hospitality CEO Survey: What Trends are Shaping the Hospitality and Leisure Industry? — By Kimberly Yoong

EHL · 16 Jul

According to the 22nd Annual Global CEO Survey by PwC, the Hospitality and Leisure industry's success continues to rest on its ability to cater to individual consumers' preferences and desires. As the 3,200 global CEOs interviewed for the survey put it: "People eat, sleep, play games, cement friendships and seek cures in hospitality facilities." However, recent trends suggest that the industry has been losing that connection with their customers as third-party sites such as Booking.com, Hotels.com or TripAdvisorcontinue to gain a stronghold in the industry.

Information & Telecommunication Spending Trends in the US
Information & Telecommunication Spending Trends in the US — By Tanya Venegas

HotStats Limited · 15 Jul

In mid-June, HFTP hosted the 47th annual Hospitality Industry Technology Exposition and Conference, better known as HITEC. The event occurred in Minneapolis, Minnesota and welcomed more than 6,000 attendees, making it one of the largest hospitality technology conferences in the world. What brought these people together? A common interest in hospitality technology.

Hotel Pricing Strategy: Price Rates in Number Other than “9” or “4”
Hotel Pricing Strategy: Price Rates in Number Other than “9” or “4” — By Beth Wakefield

Cardinal Point Revenue Services · 12 Jul

Traditionally, our hotel pricing strategy has been for rates to end in a “9” based on the psychology of getting as close to the next round number as possible without going over it. The idea is that customers see $99 as being much more affordable than $100, when in reality there is only a difference of $1.

How Automations Helps Revenue Teams Manage By Exception
How Automations Helps Revenue Teams Manage By Exception — By Jason Q. Freed

Duetto · 12 Jul

Whether it's one hotel or an entire portfolio, there are certain revenue management tasks that are simply too repetitive and add little value for the time they take. Think about manually gathering data in an Excel spreadsheet for pricing decisions or manually keystroking rate recommendations into the Property Management System (PMS).

4 Key Digital Transformation Trends in Hospitality
4 Key Digital Transformation Trends in Hospitality — By Rustam Gumerov

Intellectsoft · 12 Jul

As new technologies evolve and market disruptors reach their critical mass, every industry faces the need for a core transformation. The hospitality industry is no exception. Modern guests expect to have a customer-centric hotel experience starting as early as choosing a destination and learning more about accommodations and property. Guests also want more comfort, features, convenience, faster customer service, new experiences, and the list is growing.

The Biggest Benefits of a Mobile PMS That Hotels Can’t Afford to Ignore
The Biggest Benefits of a Mobile PMS That Hotels Can’t Afford to Ignore — By Nicole Dehler

StayNTouch Inc. · 11 Jul

The landscape of hospitality tech might be changing, but one thing is certain: mobility is far more than a passing fad. Rather, it's the new industry standard that will shape every touchpoint of hotel operations and the guest experience.

Is the ICO's Fine on Marriott Unreasonable?
Is the ICO's Fine on Marriott Unreasonable?

Hospitality Technology Magazine · 11 Jul

The company is being fined approximately $0.31 per exposed EU guest record.

Machine Learning Myths Busted: How Understanding Machine Learning Will Give Your Hotel A Competitive Advantage
Machine Learning Myths Busted: How Understanding Machine Learning Will Give Your Hotel A Competitive Advantage — By Jason G. Bryant

Nor1 · 10 Jul

In the competitive race for guests, Airbnb fares better every year. As of April 2019, Airbnb had demonstrated a 45% increase in bookings year over year and a 62.5% increase in arrivals (iPropertyManagement). This success is due mainly to the company's use of machine learning (ML) technology to optimize their search and booking process. Airbnb has invested heavily in crafting a personalized and highly streamlined guest pathway, and as Inc notes in an article aptly titled, Airbnb's Biggest Weapon Against Hotels: Machine Learning, "Airbnb's investment is paying off." The article points out the company's impressive increaseand the platform's ability to get more people to make bookings, more quickly.

Facebook Bets on Libra, Cryptocurrency and Blockchain
Facebook Bets on Libra, Cryptocurrency and Blockchain

PR 2.0 · 8 Jul

Facebook Inc. unveiled plans to launch Libra, a payment system it describes as "global currency' that's based on blockchain, the same technology powe

How the UEFA Champions League Final Impacted Madrid Hotel Profits
How the UEFA Champions League Final Impacted Madrid Hotel Profits — By David Eisen

HotStats Limited · 8 Jul

Hosting a premier sporting event isn't just a mark of stature—it can be a boon for the city's hotel industry. From the Super Bowl and the World Series in the U.S., to the World Rugby Sevens Series held in a variety of locations, from the UAE and South Africa, to New Zealand and Hong Kong, sporting events are a facilitator of traveler demand.

5 Ways to Drive Incremental Revenue to Your Hotel
5 Ways to Drive Incremental Revenue to Your Hotel — By Patrick Landman

Xotels · 5 Jul

In last year's article on hotel ancillary revenue we shared insider tips on how to generate extra revenue at your hotel or resort. We explained, among other things, how to upsell and cross-sell your services and how to leverage underutilized areas to increase revenue.

Developing Hybrid Skills: How Tech and AI are Reshaping the Hospitality Job Market
Developing Hybrid Skills: How Tech and AI are Reshaping the Hospitality Job Market — By Julia Aymonier

EHL · 4 Jul

Change has never been as rapid as today. The constant evolution in technology, at an ever-increasing pace, is changing our world and our working environment as never before. The impact of technology is reshaping occupations and new job categories are beginning to appear on the market requiring "hybrid" skills. Not only will staff have to know how to do their traditional job as in the past, but they will also be expected to have knowledge of the technological world that is evolving around them. The combination of the two creating hybrid positions that are in great demand but for which there is little supply. An example of this hybridization is marketing roles that require understanding of sophisticated statistical analysis tools and even data science.

Tech Trends Observed from the HITEC 2019 Minneapolis
Tech Trends Observed from the HITEC 2019 Minneapolis — By Linchi Kwok

CAL Poly Pomona · 3 Jul

I was in Minneapolis earlier for HITEC 2019 (Hospitality Industry Technology Exposition & Conference), marking the third time when I attended the conference's exposition after HITEC 2018 in Houston and HITEC 2017 in Toronto. This time, I put my special attention to the new technologies and products on the exhibition floor, such as those using facial recognition or AI in providing robotic services.

The Myth About Guest Personalization — It Takes Two
The Myth About Guest Personalization — It Takes Two — By Jos Schaap

josschaap.com · 2 Jul

If you ask just about any industry leader what the secret to consumer engagement and long-term loyalty is, their answer is sure to revolve around the concept personalization. In this digital age, where previously impenetrable barriers between brands and consumers cease to exist and convenience and transparency are the norm, consumers want to be known, understood and valued. Personalization is, in many ways, the name of the game, and there are few industries to which this concept proves truer than that of hospitality. Modern guests expect an exceedingly comfortable stay. The key? Personalization.

How Travel Agencies Should Think About New Airline Distribution Tech
How Travel Agencies Should Think About New Airline Distribution Tech

skift.com - Travel Services · 2 Jul

Travel agencies can benefit substantially from the level of personalization that NDC offers, but they have to develop new technological capabilities

How to turn your POS and PMS data into actionable insights
How to turn your POS and PMS data into actionable insights — By Kristina S. Park

SnapShot GmbH · 2 Jul

There has been much said in recent times about the value of data, and without a doubt, data has become the ultimate guiding principle for many industries. When it comes to the hospitality industry, it has yet to reach its full capacity of mastering its data. With legacy software and outdated ways of thinking, the industry is plagued by high costs and low efficiency.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing
The Top 5 Things You Need to Know Now in Hotel Digital Marketing — By Margaret Mastrogiacomo

NextGuest Digital (formerly HEBS Digital) · 2 Jul

This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded content ads, and native advertising becoming a more impactful display format as it gains more traction. From SEO to design, find out the top five things you need to know now in hotel digital marketing.