Change is on the Horizon: What's Next for Marketing in a Post-Pandemic World
Change is on the Horizon: What's Next for Marketing in a Post-Pandemic World — By Alan Young

Puzzle Partner Ltd. · 9 Jul

Around the world and across industries, marketers now face arguably one of the toughest challenges of their careers. There is, after all, no universally established gold-standard for marketing during a wide-spread pandemic, because a global crisis of this magnitude is hardly 'textbook'. As the media coverage so often reiterates, we now find ourselves in uncharted territory.Although the importance of brand agility and frequent innovation is well-understood by business owners and B2B marketers, the coronavirus pandemic truly acts as a crash course in responsive strategy and innovative thinking. It's during times like these, that marketing teams will either pivot and thrive or become a victim of unprecedented global circumstances.According to a 2010 Harvard Business Review which surveyed the impact of past recessions on 4,700 companies,17% of companies didn't survive a recession, and 80% hadn't regained their pre-recession growth rate three years after the recession. Conversely, only 9% were able to outperform their competitors by at least 10% in revenue and profit growth following an economic downturn.

Hotel Sentiment Survey Results: What Does Re-Opening Look Like During a Pandemic?
Hotel Sentiment Survey Results: What Does Re-Opening Look Like During a Pandemic? — By Nicki Graham

Cendyn™ · 9 Jul

In a recent survey conducted at Cendyn, we spoke with hoteliers from across the globe and asked them how they are managing their re-opening strategy during a global pandemic. As a reminder to all, hotels are in different situations across the globe - not every hotel is closed right now but many were closed for a significant time and are just re-opening or planning to re-open, albeit at a limited capacity. There are also a number of hotels that are closed for the foreseeable future. This survey is focused on re-opening strategies for hotels across the globe and what their priorities are during this uncertain time. We look at the data from a global perspective throughout.

Breaking Even and the 5 Stages of Grief
Breaking Even and the 5 Stages of Grief — By David Eisen

HotStats Limited · 9 Jul

In 1969, Swiss-American psychiatrist Elisabeth Kübler-Ross published "On Death and Dying," which posited five stages of grief: Denial, Anger, Bargaining, Depression and Acceptance.

Looking Forward: How Hotels Can Safely Leverage Small Meeting Space
Looking Forward: How Hotels Can Safely Leverage Small Meeting Space — By Ryan Hamilton

SalesAndCatering.com, LLC · 8 Jul

You glance at the clock in the top right-hand corner of your computer screen. It reads 1:27 PM, and you realize that, once again, your post-lunch work is about to be interrupted by another meeting. Of course, not a physical meeting. Rather, another Zoom call to add to the frequent barrage of virtual meet-ups that have consumed much of your days since the pandemic struck. While you relish the lack of a commute and the flexibility associated with working from home, you can't help but acknowledge that the influx of emails, Slack notifications, Zoom calls, and meeting invites has paved the way to fragmented workflow over the last few months. Perhaps more than anything, you've come to miss the in-person strategy sessions with colleagues which, oftentimes, laid the framework for some of the company's most innovative ideas. The rapport you share with your team is still discernible across digital mediums, but it's not quite the same. Sometimes, you simply wish the initial "Can you hear me?" and "I think you're on mute" protocol of a Zoom or Google Meet call could, once again, be replaced with an in-person, collaborative exchange. Sometimes, you wonder if you'll ever get the hang of workdays defined by video meetings, digital chats, and after-hour emails. Of course, that's not to say it's all bad news. For countless businesses and industries, the COVID-19 pandemic has redefined the way we conduct business. This is, after all, the 'next normal' and, in some cases, the changes that have been ushered in represent a long-awaited improvement to standard processes and technological readiness. In the coming year, companies may finally realize the opportunity to shift away from the confines of corporate real-estate and adopt a more hybrid model in the long-term, one which leverages both remote and in-office work. Flexibility and adaptability will become the norm, and employees across industry verticals will receive a crash-course in modern technology and communication platform best practices. And surely, the time gained in the absence of a long, traffic-jammed commute to a city office is a welcome change from the traditional model. However, as we look to the future, we must ask ourselves: what will meetings look like in a post-pandemic world? Is going all-in on virtual solutions and communication processes the answer? Or, alternatively, can companies strike a balance between both online and offline protocol, to once again tap into the power of in-person strategy sessions? The answer is a resounding yes, and hotels will play a pivotal role in helping companies to safely leverage small meeting space for precisely this purpose. Meetings Still Matter: Here's Why The post-pandemic world invites the opportunity for exploration into a hybrid model, encouraging companies to consider what works and what doesn't, to strike a productive (and safe) working balance for their company culture.

Road to Recovery Through Revenue Management
Road to Recovery Through Revenue Management — By Megha Tuli

Hotelivate Private Limited · 8 Jul

The COVID-19 crisis has brought the Travel & Tourism sector to a gruelling halt. The resulting global lockdown has pushed hotels to deal with unprecedented changes in demand and capacity and forced many properties to remain temporarily closed for business; a first in our lifetime. The recovery is unlikely to resemble anything we've seen previously and hotels that can adopt flexible and innovative revenue management tactics will emerge on top. Travel demand will continue to be low and extremely volatile for the coming months and booking patterns will be drastically different from pre-COVID-19 times. As such, hotels will be in the novel position of starting to build demand from scratch once they reopen.

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Sustainability with EUPMS' Intelligent Demand Response
Sustainability with EUPMS' Intelligent Demand Response

green lodging news · 7 Jul

According to the Zero Waste Alliance, the term “green facilities” refers to hotels that strive to be more environmentally friendly through the effici

HITEC San Antonio Still Set for October 26 to 29
HITEC San Antonio Still Set for October 26 to 29

green lodging news · 7 Jul

Hospitality Financial and Technology Professionals (HFTP) is ready to usher in a return of the face-to-face, hospitality meeting with its upcoming No

Vero Water's New Filtration System Includes Touchless Technology
Vero Water's New Filtration System Includes Touchless Technology

green lodging news · 7 Jul

Vero Water, a leading provider of luxury still and sparkling water to the hospitality industry, announced the introduction of VERO+4 featuring Touchl

Plotting the Comeback for Hotels in a COVID-19 Environment
Plotting the Comeback for Hotels in a COVID-19 Environment — By Dan Skodol

Cendyn™ · 7 Jul

For the past nine weeks since our original blog post, we've continued to track hotel selling rates, planned opening dates, occupancy, and usage of out-of-order rooms among our client hotels. It's been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings. The interactive tool we provide here illustrates how the four key metrics we've tracked have changed week-by-week from May 5th to June 30th.

How relevant is room service in the modern hotel? Bringing hotel room service into the 21st century
How relevant is room service in the modern hotel? Bringing hotel room service into the 21st century — By Gregor Herz

SuitePad GmbH · 6 Jul

Room service is the epitome of hotel luxury. The novelty of being able to dine in your own room, lounging around to your heart's content while being waited upon by hotel staff appeals to many people, and they're willing to pay for it! Hotel room service has never been known for high-quality food—hotels have restaurants for that. But, it's the opportunity to live like a movie star for the day that really appeals to people, and if the food is also great, then even better.

Some Technological Solutions to Mounting Food Waste
Some Technological Solutions to Mounting Food Waste

green lodging news · 6 Jul

On average, nearly 70 million tons of food is wasted each year in the United States. With the novel coronavirus COVID-19 effectively turning the worl

Hotel Rate Trends Summer 2020: London & Paris
Hotel Rate Trends Summer 2020: London & Paris — By Alex Sogno

Global Asset Solutions · 3 Jul

Global Asset Solutions and Origin World Labs present a study for hoteliers, revenue managers and owners with key market trends by region for Summer 2020. As hotels begin to re-open, revenue managers need to decide their pricing and rate strategy. As there is no historical data to refer to, revenue managers will need to pay attention to their entire market and look beyond their comp set.

Hotel Retailing: It’s Time For a Change
Hotel Retailing: It’s Time For a Change — By Alan Young

Puzzle Partner Ltd. · 2 Jul

After opening a hotel with his family in Marrakech in 2010, Pierre Chapoutot learned, first hand, the difficulties so often experienced by independent hotels when promoting their services and inspiring direct bookings.

Unconstrained Voices
Unconstrained Voices — By Klaus Kohlmayr

IDeaS · 2 Jul

For everyone whose lifeblood is the hotel industry, the last few months have been heartbreaking. Of course, COVID-19 has wreaked havoc and unimaginable pain and hardship for countless people around the world, but we could never have imagined seeing the entire world stop traveling completely.

Serving up the future: Technology in F&B
Serving up the future: Technology in F&B — By Kimberly Yoong

EHL · 2 Jul

Even as the adoption of high-end technology became increasingly prevalent across industries around the world, the hospitality industry had long resisted indulging in automation, insisting on the value of the 'human touch'. But with COVID-19 concerns still rife, many hotels and restaurants have had to turn to technology, ironically, to keep the physical, human touchpoints to a minimum.

United Kingdom's Hotels Start Re-Opening This Week
United Kingdom's Hotels Start Re-Opening This Week — By Jane Pendlebury

HOSPA · 1 Jul

We have a confirmed re-opening date for hospitality! 4th of July in England, while Northern Ireland can re-open from the 3rd of July, and Scotland on the 6th for outside venues and 15th for indoor spaces. Wales, meanwhile, are yet to confirm their decision but we can presume it won't be far behind. This means then that it's all hands on deck for those who are set to take advantage of being able to welcome guests back.

Leading Hoteliers Share Their Strategies for Navigating the COVID-19 Pandemic
Leading Hoteliers Share Their Strategies for Navigating the COVID-19 Pandemic — By David Berger

Volara · 1 Jul

As I've reviewed the "Commitment to Cleanliness" tomes released by major hotel brands and management groups over the past month, I've been impressed by the dedication and attention to detail from the teams' that put each together. Operating under extreme pressure as many of their colleagues faced furlough, they've outlined cleaning solutions and processes that will indeed make their guests feel more comfortable and mitigate risks to the health of both their staff and guests. These commitments create a new baseline standard — like air conditioning or hot water — without which it's not plausible to label a building with the term "hotel."

New hotel cleaning protocols will cost hotels over $130k per year
New hotel cleaning protocols will cost hotels over $130k per year — By Soenke Weiss

Optii · 1 Jul

As new hospitality cleaning protocols are being released on a daily basis worldwide, we have worked with our hotel partners to calculate the cost of implementing the new cleaning requirements. Initial analysis shows that hotels will need to budget around $130,000 for a 250-room hotel, running at around 60% occupancy. However, measures such as cutting out stayover cleans or charging extra for additional ancillary services could be introduced to raise upwards of $110,000 in the same scenario, thereby largely offsetting these additional costs.

What Will Meetings and Events Look Like as We Recover?
What Will Meetings and Events Look Like as We Recover? — By Ryan Hamilton

SalesAndCatering.com, LLC · 30 Jun

2020 has been anything but business as usual. As companies continue to adapt to the demands of isolation measures and social distancing mandates amid the coronavirus pandemic, those industries which are notoriously built upon a high-volume, in-person model are, understandably, expected to pivot.

Tech Visionary and Entrepreneur Einar Rosenberg Talks About Critical Must-Have Hotel Solutions for a Post-Pandemic World
Tech Visionary and Entrepreneur Einar Rosenberg Talks About Critical Must-Have Hotel Solutions for a Post-Pandemic World — By Alan Young

Puzzle Partner Ltd. · 30 Jun

The term 'visionary' is hardly a novel concept, especially in an age so defined by digital expertise and thought leadership. But, what exactly defines a visionary? Is it an exceptional idea? A desire for continued innovation? Or, perhaps, foresight for what is to come in any given industry space? In the case of Einar Rosenberg, it is all of the above.

Bevi Now Offers Touchless Beverage Dispensing Feature
Bevi Now Offers Touchless Beverage Dispensing Feature

green lodging news · 30 Jun

Bevi, a tech startup company that offers a suite of smart water coolers with still and sparkling flavors for commercial spaces, has announced a timel

SASZONE M2 QR Code Technology Debuts in Vegas
SASZONE M2 QR Code Technology Debuts in Vegas

green lodging news · 28 Jun

Now, restaurants, bar and other business owners can help keep employees and customers safe and healthy in a fun way using the latest technology from

Crisis Management: What Hotels Can Learn From "Friends"
Crisis Management: What Hotels Can Learn From "Friends" — By Michael McCartan, Stephen Burke

Sciant · 26 Jun

"So no one told you life was gonna be this way." If you (at least, mentally) rhythmically clapped your hands four times after reading this, you're not alone. According to a Nielsen's report, in fact, the famous '90s sitcom television series, Friends, is the second most-streamed show on Netflix. If you look closely at the streaming platform's most-watched shows, moreover, you'll notice that most of them are "licensed contents," meaning that they were not directly created by Netflix but by some external studios which, simply, granted Netflix the right to broadcast them. "Though we strive to keep the content you want to see," you can read on the famous streaming app's help page, "we acquire licensing rights for TV shows and movies for a certain period of time so, if a TV show or movie you love is leaving, it indicates that our licensing agreement with the content provider is about to end." And, in Friends' case, that's exactly what is happening: while I write this, the adventures of Rachel, Monica, Phoebe, Joey, Chandler, and Ross, originally produced by Warner Bros, are being moved to WarnerMedia's own streaming service, HBO Max, at least for the US viewers.

Never Accept Credit Card Payments Over The Phone Again
Never Accept Credit Card Payments Over The Phone Again — By Larry Mogelonsky

Hotel Mogel Consulting Limited · 25 Jun

As we rapidly shift into the new normal that is 2020 and the decade ahead, there are many lingering inefficiencies in our operations that have been brought to light by the need for a leaner team and more purely digital workflows.

How Hotels Can Succeed in a Post-COVID World
How Hotels Can Succeed in a Post-COVID World — By David Eisen

HotStats Limited · 25 Jun

COVID-19 hit the travel industry like a tidal wave, and hotels have spent the past several months being tossed around like a cork. Now, for hoteliers, it's time to find the surface and start swimming.

A New Era Of Exploration Is Coming To Hoteliers. Stay Tuned!
A New Era Of Exploration Is Coming To Hoteliers. Stay Tuned! — By Apurva Chamaria

RateGain Technologies Limited · 24 Jun

In the past, exploring opportunities in new source markets and demand channels came with both risk and time-consuming implementations on the part of the hotelier. To start, the exploration in itself was challenging and often left to vague promises and hope. It was hard to know what channels were producing, what the real target audience was, and what their buying power was. In simple words, "is this audience a good fit for my hotel, and will the revenue generated be worth the investment in time?"