[Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020
[Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020

Travel Tripper Blog · 19 Sep

Overwhelmed by big data coming from various sources, today’s hoteliers face the challenge of uncovering meaningful insights to craft the best strateg

Budget Season Tips: How to Decide If Your Hotel Needs a New Website Next Year
Budget Season Tips: How to Decide If Your Hotel Needs a New Website Next Year — By Nate Lane

Travel Tripper/Pegasus · 16 Sep

It's budgeting season, which means your hotel is probably ready to start planning how, when, and where you'll be investing in 2020. As part of the "20/20 Strategy" series, we'll offer expert tips to help you budget for key areas that could define how successful you are next year— including your hotel website. This is part 4 of the series.

3 Essential Data Practices For Improving Your Hotel’s Website Strategies
3 Essential Data Practices For Improving Your Hotel’s Website Strategies — By Adam Lamagna

Travel Tripper/Pegasus · 11 Sep

It's budgeting season, which means your hotel is probably ready to start planning how, when, and where you'll be investing in 2020. As part of the "20/20 Strategy" series, we'll offer expert tips to help you budget for key areas that could define how successful you are next year— including your hotel website. This is part 3 of the series.

Why Digital Marketing Metrics Can Lie – And How You Can Better Evaluate Campaign Performance
Why Digital Marketing Metrics Can Lie – And How You Can Better Evaluate Campaign Performance — By Shearly Reyes

Travel Tripper/Pegasus · 27 Aug

It's budgeting season, which means your hotel is probably ready to start planning how, when and where you'll be investing during 2020. As part of the "20/20 Strategy" series, we'll offer expert tips to help you understand your digital marketing campaign reports and turn insights into impactful actions. This is part 2 of the series.

Budget season tips: Mapping your hotel’s 2020 digital marketing budget
Budget season tips: Mapping your hotel’s 2020 digital marketing budget — By Tris Heaword

Travel Tripper/Pegasus · 26 Aug

It's budgeting season, which means your hotel is probably ready to start planning how, when and where you'll be investing during 2020. As part of the "20/20 Strategy" series, we'll offer expert tips to help you map your digital marketing budget, which could define how successful you are next year. This is part 1 of the series.

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Is your hotel prepared for the California Consumer Privacy Act?
Is your hotel prepared for the California Consumer Privacy Act? — By Nate Lane

Travel Tripper/Pegasus · 12 Aug

A raft of new data privacy laws have come into force over the past few years, and many have had a major impact on the hospitality industry. This January, hotels need to be aware of another piece of legislation — the California Consumer Privacy Act (CCPA).

Turn today’s top direct booking trends into smart conversion strategies for your hotel
Turn today’s top direct booking trends into smart conversion strategies for your hotel — By Adam Lamagna

Travel Tripper/Pegasus · 7 Aug

Ready to turn the latest direct booking trends into winning conversion strategies? Then the following post is for you.

When should your hotel expect results from SEO changes?
When should your hotel expect results from SEO changes? — By Crystal Vera

Travel Tripper/Pegasus · 7 Aug

It's the million-dollar question that every marketer wants the answer to. After implementing a series of SEO changes, how fast will you see an impact? The answer is: it depends.

How hotels should adapt to Google Travel and intent-based search
How hotels should adapt to Google Travel and intent-based search — By Nate Lane

Travel Tripper/Pegasus · 2 Aug

Google is continually updating its algorithm to offer the best possible experience to its users. This has implications for hotel marketers; when you know the kind of content Google deems as valuable, you can tailor your SEO and marketing accordingly.

What to do if your hotel receives an ADA web compliance lawsuit
What to do if your hotel receives an ADA web compliance lawsuit — By Nate Lane

Travel Tripper/Pegasus · 11 Jun

ADA compliance lawsuits are on the rise. In 2018, the number of website accessibility lawsuits exceeded 2,250 — that's nearly triple the number from 2017. In this post, we explain the issues surrounding ADA-compliant websites and what to do if your hotel receives an ADA web compliance lawsuit. The Impact of ADA-related Lawsuits With the recent spike in lawsuits, it only makes sense to know what to do if your hotel receives a compliance lawsuit of its own. To add context to this issue, it's first worth highlighting a few recent examples. At the start of this year, a Fort Lauderdale woman and her attorney reached settlements with at least 20 hotels and motels in Florida because their websites' reservations systems "failed to provide any information regarding the accessibility of the hotel or rooms". In a separate case last year, Avanti Hotel in Palm Springs was accused of violating the Americans with Disabilities Act because its website was deemed as inaccessible to people with seeing or hearing problems. For the hotel to address the issue and make its website ADA compliant, it will cost about $3,000. Payment in damages to the plaintiff is reported to be an additional $8,000-20,000. Confusion Around ADA Compliance The surge in lawsuits is partly due to a lack of clarification around ADA, which was enacted back in 1990, before the rise of the internet. The law only provided the requirements for businesses' physical locations to properly accommodate disabled individuals but didn't provide any guidance for the internet, or web-based and mobile applications. Instead, hoteliers have to make their best judgment based on the suggested guidelines from the Worldwide Web Consortium or W3C — the governing body of the web. If a website does not meet these guidelines, it risks being on the recipient end of a compliance lawsuit. Yet businesses, including hotels, remain confused and continue to feel vulnerable by the overall lack of clarity. For that reason, we recommend having a plan that mitigates the risk of an ADA-related complaints, and being aware of the steps required How Your Hotel Should Handle an ADA Web Compliance Lawsuit Below, we've outlined the three key steps to take if your hotel finds itself on the receiving end of a website-related ADA compliance lawsuit. 1. Seek legal advice If your hotel receives notice that it's being sued for violation of the ADA, get in contact with a lawyer. Choose an expert who specializes in ADA compliance and Internet Law. 2. Get a website audit After getting in touch with a lawyer, you'll need to carry out a website audit. An audit will help you to identify if your website doesn't meet any of the accessibility guidelines set out by the W3C. There are plenty of audit tools available. If you're on a budget, you can use free-to-use options, such as Lighthouse, which can be added within the Chrome browser. However, bear in mind that the free version of Lighthouse won't fix any issues it uncovers — you'll have to do this yourself or ask your digital marketing agency to carry out the fixes for you. Premium tools offer a more comprehensive audit process. At Travel Tripper, our ADA Compliance auditing and monitoring platform is specifically designed for hotel websites. It includes automated scans, manual testing using accessibility tools, and testing across multiple desktop and mobile browsers, all of which helps guests to navigate your website and complete a booking. 3. Update your website After the audit is complete, you can start making any necessary changes to your website. Even if the lawsuit never makes it to court, your hotel website still needs to be ADA compliant — most obviously to help avoid further lawsuits. Of course, the main reason is that ensuring your website is accessible to anyone with a disability is clearly the right thing to do and shows respect and care for your guests. How to achieve ADA compliance It's actually relatively straightforward to make sure your hotel website is ADA compliant. Here are some of the main areas to consider: Ensure all of your images, graphics, animations and video have "alt" text that describes their content. Having easily resizable text. Make sure the code on your website and booking engine supports assistive tools, such as screen readers and alternative keyboard devices Make sure documents are available in HTML text-based formats For more in-depth information on this topic, read our comprehensive post to ensure your hotel website is ADA compliant or sign up for our webinar about how to mitigate the risk of compliance lawsuits. In the meantime, stay tuned for the final post in this series where we'll provide hoteliers with an essential checklist for ADA compliance. Travel Tripper & Pegasus can work with you to ensure your hotel website conforms to standards of ADA compliance. Request a consultation today to get more information and support!

The future of the CRS
The future of the CRS

Travel Tripper Blog · 15 Apr

We’re seeing a dramatic shift in the hotel distribution landscape right now. For the last decade, there’s been a boom in the number of new hospitalit

Next-gen hotel websites: The secret to converting digitally savvy travelers
Next-gen hotel websites: The secret to converting digitally savvy travelers — By Steffan Berelowitz

Travel Tripper/Pegasus · 7 Apr

The Amazons and Netflixes of the world have spoiled travelers, says Travel Tripper’s Steffan Berelowitz. Thanks to the well- designed and highly efficient websites of the tech giants, finding and buying products and services is practically effortless. Our challenge is that travelers now have the same expectations of convenience and personalization when it comes to booking a hotel.

Why And How You Should Apply The Netflix Model To Your Hotel
Why And How You Should Apply The Netflix Model To Your Hotel — By Nancy Huang

Travel Tripper · 14 Dec

It's easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and its stock price was plummeting. Today, it's the second-most valuable media company in the world and boasts 125 million subscribers.

How Hotels Can Capitalize on the Boom in Solo Travel
How Hotels Can Capitalize on the Boom in Solo Travel — By Steffan Berelowitz

Travel Tripper · 13 Dec

While taking a vacation alone once carried a certain stigma, the popularity of traveling solo is now well and truly on the rise. A recent travel report by Pinterest found that the number of people who are going independent as solo adventures is up by 593%. And Hostelworld has seen a 42% increase in the number of solo bookings between 2015 and 2017.

How to Capture Vacationers This Holiday Season
How to Capture Vacationers This Holiday Season — By Cameron Hayes

Travel Tripper · 8 Dec

Christmas is historically the busiest time to travel in the US. Last year, AAA predicted that a record-breaking 107 million Americans would travel over the Christmas and New Year's holidays. As guests prepare for the upcoming seasonal break, now is the time to plan how your property can capture a surge in demand for hotel rooms.

Insider Perspectives: Joan Evelyn Lee, Vice President of Operations at Travel Tripper
Insider Perspectives: Joan Evelyn Lee, Vice President of Operations at Travel Tripper

Travel Tripper Blog · 3 Oct

Welcome to “Insider Perspectives”, a new series in which we interview travel industry insiders and veterans to hear their insights and stories, drawi

How Artificial Intelligence Is Revolutionizing the Travel Industry
How Artificial Intelligence Is Revolutionizing the Travel Industry — By Natasha Prats

Travel Tripper · 27 Sep

Artificial intelligence (AI) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion rates, and personalize the entire guest experience.

How hotels can take advantage of Instagram business profiles
How hotels can take advantage of Instagram business profiles — By Nancy Huang

Travel Tripper · 24 Sep

The meteoric rise of Instagram continues. Just recently, it reached an incredible one billion monthly active users for the first time in its history—up from 800 million back in September 2017. In comparison, Facebook, Twitter, and Snapchat all announced slowing or declining growth.

Are Travelers Falling out of Love With Airbnb?
Are Travelers Falling out of Love With Airbnb? — By Nancy Huang

Travel Tripper · 27 Aug

The sharing economy came with the promise of revolutionizing the way we purchase goods and services, creating a frictionless world where buyers are connected to sellers, thereby cutting out the middleman and bringing down costs to consumers.

Consumers want Amazon to be a travel booking site – what can hotels learn?
Consumers want Amazon to be a travel booking site – what can hotels learn? — By Steffan Berelowitz

Travel Tripper · 27 Aug

Amazon dominates the world of e-commerce. Could it do the same in online travel bookings? Consumers would happily use the platform to book their travel plans if given the chance, according to a recent survey by flight travel intelligence company OAG.

The State of SEO in 2018: What Hotels Need to Know
The State of SEO in 2018: What Hotels Need to Know — By Matt Tutt

Travel Tripper · 21 May

Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test new search features can make it difficult to plan your hotel's search strategy for the next few months, let alone the entire year.

An introduction to the new Google Search Console - what's new?
An introduction to the new Google Search Console - what's new?

Travel Tripper Blog · 22 Feb

The Google Search team have been busy making big changes to Google Search Console (GSC), an essential free tool for webmasters to monitor how their w

6 hotel booking trends we’re watching in 2018
6 hotel booking trends we’re watching in 2018 — By Gautam Lulla

Travel Tripper · 6 Feb

Significant changes look set to transform the travel industry in 2018. Blockchain technology, China's booming tourist sector, and the continuing travel ambitions of Airbnb, Facebook and Google all look set to define the coming 12 months. Here are six major trends we will be keeping an eye on in 2018.