Triptease · 29 Aug
The potential customer's searcher region is a particularly unique variable when it comes to a metasearch auction. It's one of the few factors that doesn't just increase the value of your guests, but actually impacts who visits your hotel. We've previously looked at the significant impact that ad position, device type and the day of the week can have on acquisition strategy, but the region of the searcher is a substantially bigger challenge for hotels. Not only must the individual impact to your specific hotel be constantly calculated through new and historic guest data, but wider global political, social and economic trends must also be carefully considered.
Triptease · 5 Jun
Hotels and OTAs both need each other. However, despite their fundamental interdependence, the relationship between the two has felt distinctly one-sided over the past decade of relentless OTA growth. Things are starting to change, though - sweeping industry disruption, the direct booking movement and bold new stances from major brands are beginning to tilt the scales in favor of the hotels.
Triptease Blog · 2 May
The Direct Booking Summit: EMEA 2019 will be touching down in Paris on June 12-13. In anticipation of what we expect to be the biggest Summit to date
Triptease Blog · 26 Oct
There's a great deal of debate about the 'right' way to set your company's values. From General Electric to Facebook, everybody has a view. At IHG, w
Triptease · 28 Feb
There's a new wave of automation coming, and we believe that it will bring first-class luxury experiences within reach of most hoteliers and guests for the very first time.