Coronavirus survival tips for hotels
Coronavirus survival tips for hotels — By Sheryl Kimes

Cornell · 9 Mar

How should hotels respond to the current coronavirus situation? Occupancies are down, mass gatherings have been canceled and tourist arrivals have dropped. I decided to go back and look at some of my previous research to get some tips on how to deal with this. Back in 2010, I did a study on tactics for surviving an economic downturn. Over 900 respondents from around the world participated and provided some very insightful comments that are as true today as they were 10 years ago.

"Robot Rooms": How Guests Use and Perceive Hotel Robots
"Robot Rooms": How Guests Use and Perceive Hotel Robots — By Rohit Verma, Lina Zhong

Cornell · 28 Nov

Robot-assisted hotel services get generally high marks in a study of guests at 88 hotels in China. Guests reported making fairly frequent use of the robots, primarily for such relatively simple functions as turning on the lights and turning off the TV. Chief problems occur when the robot cannot recognize operation commands, when guests must repeat their request, and when the robot isn't actually programmed for a particular operation. Asked what services they expect from a hotel robot, guests cited food distribution, delivering goods, handling check-in and checkout, and providing travel information and consumption recommendations. Two-thirds of customers considered that "robot rooms" present a good value, and a similar proportion were willing to make a return visit to rooms equipped with robots. Keys to the acceptance of hotel robots are that they must provide worthwhile services and be easy to use. An economic analysis of ten properties found favorable return on hotels' investment in robot rooms, particularly those in family suites.

Total Hotel Revenue Management: Why Aren't We Better at This?
Total Hotel Revenue Management: Why Aren't We Better at This? — By Sheryl Kimes, Dave Roberts

Cornell · 4 Oct

Revenue Management (RM) professionals have been talking about 'Total Hotel RM' (THRM) for well over a decade. In 2010, THRM was predicted to be implemented 'within the next 5 years' by a majority of survey respondents. In another study conducted in 2017, THRM was again identified as a significant future trend in RM, with function space, restaurants, spa, golf, parking, and retail all rated as 'Likely' or 'Very Likely' to see RM implementation (see Appendix I). There have been numerous articles and presentations at industry conferences, including some by both of these authors.

Robots: Hotel customers like them (mostly)!
Robots: Hotel customers like them (mostly)! — By Rohit Verma, Lina Zhong

Cornell · 14 Sep

When Captain Kirk or Mr. Spock needed information, they would hail the Enterprise's computer, and the computer would respond to their request. In 1966, that was an amazing piece of science fiction. Now, with Siri, Alexa, and other devices with artificial intelligence, we all are figuratively standing on the bridge of the Enterprise, speaking to devices that are "listening" to us and fulfilling our simple requests. As the Internet of things grows, robots and other devices using artificial intelligence can handle a growing list of tasks, such as turning up the heat or air conditioning before a homeowner arrives from work, ordering a pizza delivery (and maybe unlocking the door for the delivery person), or playing Lion King soundtrack when they need some music. And in hotels, we now have physical machines powered by artificial intelligence and we have "robot rooms."