The Impact of Technology on Hotel Sales and Marketing
The Impact of Technology on Hotel Sales and Marketing — By Court Williams, Rachel H Levitt

HVS · 28 Jun

Gone are the days when travelers sought accommodations using the local newspaper or telephone directory, picked up the phone and called to make a reservation. Hospitality sales and marketing in the 21st century is a much more vibrant, complex activity, populated by multifaceted stakeholders at every level of the industry.This is complemented by a proliferation of new brands, ever-increasing rivalry, and a race to introduce new tools before competitors do.

Navigate the Pitfalls Motel Valuations – Part 1
Navigate the Pitfalls Motel Valuations – Part 1 — By Rodney G. Clough

HVS · 17 May

Independent, budget motels are often operated by resident owners that are talented at running efficient, safe motel operations but lack sophisticated and complete financial models that generate proper reports upon which to base purchase and valuation decisions. It is important for a buyer to understand that available financial information may not tell the full story, and relying solely on what is available may sell short the profit potential of the hotel and, ultimately, its true value. In Part 1 of this series, I discuss the importance of deriving a proper revenue estimate and testing its reasonableness against the norms for the neighborhood and market.

How to Add Value to Your Hotel Asset
How to Add Value to Your Hotel Asset — By Carrie Russell

HVS · 16 May

At the most basic level, the value of a hotel is based on the property’s net income divided by a capitalization rate. As such, one has two possible levers to adjust as a means of increasing a property’s value: either increase the property’s net income or decrease the capitalization rate.

Technology in the Hospitality Industry – Have We Gone Too Far?
Technology in the Hospitality Industry – Have We Gone Too Far? — By Court Williams, Paul Savage

HVS · 21 Mar

The hospitality industry is changing, and is rapidly becoming super high-tech. While we can argue that this benefits guests—and it certainly benefits vendors—how much is it taking away from the guest's personal experience? Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies. Let's look at how guests actually feel, especially the Baby Boomers who look set to remain the most prolific travelers for the next two to three years, and see if the numbers support the theory that technology has improved the hospitality experience.

Factors Driving Hotel Wellness, Asset Management and Revenue
Factors Driving Hotel Wellness, Asset Management and Revenue — By Mia A. Mackman

HVS · 19 Apr

This article reveals how spa and wellness aspects are disseminated throughout the whole guest experience, and how wellness motivated design and construction elements complement property development, enhance marketability and engagement and is spurring new growth across the hospitality sector. This article also examines how critical management adjustments, and product and service enhancements can significantly add value, increase RevPAR and improve average daily rate performance.

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F&B: Which Is More Profitable – Outsourcing or In-House?
F&B: Which Is More Profitable – Outsourcing or In-House? — By Court Williams

HVS · 18 Apr

Hotel Food and Beverage (F&B) operations increased in revenue value by 4.9% during 2017, according to a report from STR. This is clear evidence that F&B is still an important revenue stream, second to accommodation income, but it is profitable only if companies optimize the way they operate the division.Outsourcing is a popular way to take the problem off a company's plate, but is it necessarily the best option for their hotel and bottom line? At HVS, we believe that profit should not be the primary motive and that the main reason for having food and beverage facilities in a hotel is to enhance the Rooms Division revenue. This enables the hotel to offer dining facilities for guests, while the restaurant benefits from access to a continuous stream of potential diners.With demand expected to remain strong enough to deliver growth of 5% in 2018, it is clear that maintaining the F&B function is still a viable strategy for most hotels. The question is: How do hotels maximize their profits from F&B while simultaneously ensuring they provide quality service to complement their other offerings?

The Growing Use of Technology and Robotics in Food Service
The Growing Use of Technology and Robotics in Food Service — By Court Williams

HVS · 6 Apr

Opponents of artificial intelligence (AI) have long predicted the time will come when robots take over the jobs of human employees. That day has arrived, with a number of food service companies using technology in previously human-filled roles.

Reorganizing Spa Operations to Leverage Automation and Technology
Reorganizing Spa Operations to Leverage Automation and Technology — By Mia A. Mackman

HVS · 3 Jan

This article reviews the impact and importance of integrating these systematisations to help stimulate and streamline the functionality and profitability of hotel and resort spa operations. Retooling the focus from manually centered services and embracing advancements in new technologies to support sustainable profitability and continued growth.