Interview with Hospitality Trailblazer Michael Schubach
Interview with Hospitality Trailblazer Michael Schubach — By Kal MacDonald

Percipia · 21 May

It is no surprise that the Coronavirus has shocked the hospitality and travel industry in a significant way. March travel restrictions and stay-at-home orders were the first punches thrown. Then came an increase in unemployment claims and dwindling discretionary spending — a perfect storm for a long-term disaster. To recap, hotel closures began at the end of March then carried into the entire month of April and some carried into May. Even with governmental assistance, recouping the lost income of the past two months is going to be difficult. That is why it will be imperative that hotels reopen the right way in the coming weeks.