NextGuest · 16 Jun
As travel restrictions begin to lift, hotels are ramping up marketing spend to capture travel demand. To ensure a strong strategy, it's important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance.
NextGuest · 27 Apr
As we push to flatten the curve of the Coronavirus (COVID-19) pandemic globally, it is important to plan for the immediate rebound in travel as well as the long-term impact of COVID-19 as travel demand strengthens.
NextGuest · 21 Apr
As Coronavirus (COVID-19) continues to impact travel globally, it is important to observe industry forecasts and trends that will ultimately shape your recovery strategy as hotels begin to plan for the initial rebound in travel demand.
NextGuest · 15 Apr
As Coronavirus (COVID-19) continues to impact travel, it's important for hotels to have an action plan in place that addresses both the current state and the future rise in travel demand.
NextGuest · 3 Apr
As we navigate unprecedented times during the COVID-19 pandemic, the world has put travel on pause. While everyone is social distancing, people continue to stay connected online through social media, FaceTime, video conferencing, and email. People are searching for an escape and for quality content to lessen their stress and enhance the quality of time at home. In light of this, many hotels can continue creating valuable and entertaining content across channels to stay connected with guests.
NextGuest · 10 Mar
Crisis Management is a critical component of any successful digital strategy. During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital strategies to ensure success.
NextGuest · 15 Nov
Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really is. Because today's customers are overwhelmed with options and information, it's more important than ever to build strong customer relationships and nurture them before, during, and after those guests stay on your property. Many CRM systems can be used to solve operational issues, as well as gather data on customers and then use that data to bring those customers back time and time again. In order to understand where CRM can take your hotel, we must first start with the basics of understanding what it is and why it matters.
NextGuest (formerly HEBS Digital) · 30 Oct
The world of hospitality digital marketing is always changing, and the key to success is staying ahead of the curve. This month, the latest digital innovations include Google testing search results without URLs, the benefits of being GDPR-compliant, and the colors that will be making a splash in 2020 design. From SEO to design, find out the top five things you need to know now in hotel digital marketing to make sure your hotel is ready to reach your next guest.
Speculation persists on the possibility of Amazon's entry into travel. The mighty e-commerce giant shuttered operations of Amazon Local and Amazon Destinations in 2015 after neither service captured traction with online customers and travel suppliers in the heavily discounted flash sales model and crowded last-minute getaways market.
HEBS Digital · 4 Jun
Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories, writes HEBS Digital founder Max Starkov, focusing respectively on guest engagement, guest acquisition, and guest retention. Hoteliers have no choice but to be effective in all of these three categories.
HEBS Digital · 21 Mar
We've all been there. You finally wake up from the dreaming phase of the travel planning journey and pick on a destination to visit. Now the planning begins. We all have our go-to travel booking websites and apps, and they each present a lot of information, packages, and special offers convincing you to make a booking. Beyond just rate, hotel shoppers consider plenty of other factors, such as amenities, activities, and nearby restaurants.
HEBS Digital · 8 Mar
Today's typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the "digital way of life", the customer journey has become increasingly complex, forcing hoteliers to overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices. Today's hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications. Digital technology is making its way into every aspect of the industry: hotel operations, guest services, communications, revenue management, distribution, CRM and marketing.
HEBS Digital · 15 Feb
Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means investing in mobile technology and marketing that enables the best user experience while achieving maximum engagement, regardless of device. The explosion of mobile customer engagements creates a tremendous upside opportunity for smart hoteliers who invest in and take advantage of this rising tide of mobile-obsessed travel consumers.
HEBS Digital · 11 Feb
Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand.
HEBS Digital · 18 Jan
After saying goodbye to 2018, we're starting the new year with fresh priorities and goals. January is a great time for hoteliers to reflect on last year's strategies and analyze results in order to create a blueprint for a successful new year. Determining your hotel's most successful digital marketing initiatives is the first step to executing a strong plan that will achieve greater results this year than last year.
Max Starkov | The HeBS blog · 13 Dec
I’m the team lead of the digital media and creative strategy department here at HEBS Digital. My department is responsible for launching, tracking, a
HEBS Digital · 27 Nov
Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. From TripAdvisor evolving into a social travel platform with new research and sharing tools to Google Maps adding a follow button for businesses, learn more about the top things you need to know now in hotel digital marketing.
HEBS Digital · 20 Nov
The importance of having a blog on your hotel website can't be stressed enough. In addition to serving as a platform to share informational and inspirational content to past, current, and future guests, blogs can enhance your inbound marketing efforts—driving traffic to your hotel website and attracting even more prospective guests.
Max Starkov | The HeBS blog · 31 Oct
HEBS Digital’s Brand Marketing Manager, Garrick Lee, chatted with the President of Panzano+Partners, Bill Rubino, to discuss his career and how he cr
Max Starkov | The HeBS blog · 29 Oct
Maybe it’s something they put in the mojitos, but a trip to Havana is unlike any other. I recently took a trip to the beautiful Cuban capital, where
HEBS Digital · 20 Sep
This month, Google's search engine algorithm update takes full effect, Facebook rolls out new video format to more advertisers, and animated typography helps website content pack a punch. From SEO to design, read on to learn the top5 things you need to know now in hotel digital marketing.
HEBS Digital · 17 Sep
The digital landscape is constantly evolving. Hotel digital marketers continue to seek more effective and cost-efficient ways to reach the right audience, at the right place, and at the right time. But do hotel marketers truly know the value of each and every guest and, more importantly, do they understand what motivates guests to choose their hotel, then choose to stay again?
Max Starkov | The HeBS blog · 12 Sep
The hotel industry has long been scolded for being behind the times when it comes to adopting new technology. That largely dates back to the late 199
Max Starkov | The HeBS blog · 6 Sep
It’s quirky, it’s old, and it’s one of Europe’s most beautiful cities. Set on rocky hills overlooking the sea, Edinburgh is a city of history and hig
HEBS Digital · 30 Aug
It is really mind-boggling that after more than 23 years of SEO historical data and solid SEO best practices, technical SEO is one of the least understood and very much ignored digital technology and marketing disciplines in hospitality. Over 30% of hotel website revenues come as a direct result of SEO, and technical SEO plays a major role in influencing Google and the other search engines to rank your hotel website higher in search engine results pages (SERPs), which results in qualified website visitors and bookings.