How Hoteliers Can Get Over the Coronavirus
How Hoteliers Can Get Over the Coronavirus — By David Eisen

HotStats Limited · 17 Mar

COVID-19 is putting an end to 11 years of unprecedented growth in the hotel industry. There is no sugarcoating it: the coronavirus has induced panic across the globe, throwing markets into chaos, postponing conferences, stamping out travel and emptying drugstore shelves.

3 Undistributed Expense Trends to Watch
3 Undistributed Expense Trends to Watch — By Laura Resco

HotStats Limited · 16 Mar

Hotel operating departments can be divided into two main groups: those that generate revenue and those that don't. Typically, hoteliers focus on the first group when analyzing financial performance— after all, that's where the money comes from!

Benchmarking 101: Parking Into Profit
Benchmarking 101: Parking Into Profit — By David Eisen

HotStats Limited · 4 Mar

Let's face it: Parking isn't the flashiest hotel amenity, but it can have a massive impact on a guest's experience, not to mention a hotel's bottom line. Considering that the average driver spends 17 hours per year searching for parking, a hotel's parking facility can be a welcoming oasis in a parking desert.

January Hotel Data Highlights Coronavirus Scourge
January Hotel Data Highlights Coronavirus Scourge — By David Eisen

HotStats Limited · 27 Feb

The World Health Organization says that COVID-19, more commonly known as coronavirus, has the potential to become a pandemic. It's already rocked the hospitality industry with canceled flights and forced hotel cancellations, even closures.

How to Control Payroll for Better Profit
How to Control Payroll for Better Profit — By David Eisen

HotStats Limited · 24 Feb

For hoteliers and investors, it's easy to be dazzled by revenue numbers. Unfortunately, when labor costs jump, revenue can quickly disintegrate. This is why getting a grasp on payroll data is at the heart of driving profit.

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Benchmarking 101: Golf Course Operation
Benchmarking 101: Golf Course Operation — By David Eisen

HotStats Limited · 17 Feb

Let's face it, when it comes to benchmarking, most hotel professionals historically put their efforts into measuring room revenue. Sadly, if you're only focused on rooms, you're missing out on ancillary revenue and, ultimately, profit.

Benchmarking 101: Running an Effective Health Club/Spa
Benchmarking 101: Running an Effective Health Club/Spa — By David Eisen

HotStats Limited · 10 Feb

Health clubs and spas have taken off in recent years. Revenue for health clubs in places like the U.S. has risen steadily for the past decade. But when it comes to benchmarking your hotel's health club or spa, focusing on these revenue numbers alone can actually cause your hotel strategy to crash and burn.

How Data Can Help With Seasonality Shifts
How Data Can Help With Seasonality Shifts — By David Eisen

HotStats Limited · 3 Feb

Hoteliers can learn a valuable lesson in seasonality from boxing. Contrary to what some might believe, great boxers don't just roll with the punches. They study their opponent's every move, quickly plan, make adjustments, attack and counter attack. The same strategy should go for planning for the dips and swings of seasonality changes in the hotel industry.

5 Things to Include in Your Hotel Performance Strategy
5 Things to Include in Your Hotel Performance Strategy — By David Eisen

HotStats Limited · 20 Jan

Are you putting too much emphasis on your hotel revenue strategy? Many hotel professionals miss an important fact: Your focus should be on overall hotel performance, not revenue alone.

Hotel Revenue 101: What Is ADR and How Does It Affect the Bottom Line
Hotel Revenue 101: What Is ADR and How Does It Affect the Bottom Line — By David Eisen

HotStats Limited · 6 Jan

Average daily rate (ADR) is one of the most popular revenue metrics in the hotel industry. A key contributor to revenue per available room (RevPAR), it allows hoteliers to zoom in on how much a room is selling for on average and, typically, RevPAR growth driven by ADR is more profitable than RevPAR growth driven by occupancy, since the latter increases the variable costs associated with servicing additional rooms. Driving rate, meanwhile, doesn't have a cost attached to it, and, essentially, results in pure profit.

PAR or POR? A Guide to Interpreting Hotel Operational Ratios
PAR or POR? A Guide to Interpreting Hotel Operational Ratios — By Laura Resco

HotStats Limited · 20 Dec

Data is king, but futile if you don't know how to best interpret the numbers. Asking yourself, "What's the best way to analyze my data?" is too broad and only adds to the confusion. A better approach is to start by setting goals for your analysis. What specific information do you want to extract from your data?

Hotel 101: What Is GOPPAR and Why Does It Matter?
Hotel 101: What Is GOPPAR and Why Does It Matter? — By David Eisen

HotStats Limited · 3 Dec

The hotel industry has long been obsessed with revenue. But if you care about a hotel's operational health, relying on revenue alone only tells one chapter of the whole story.

Hotel Data Digest: Seasonality vs. Moving Average
Hotel Data Digest: Seasonality vs. Moving Average — By Laura Resco

HotStats Limited · 4 Nov

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

3 Reasons You Can’t Trust RevPAR
3 Reasons You Can’t Trust RevPAR — By Laura Resco

HotStats Limited · 10 Oct

Revenue per available room, or RevPAR, has historically been the most widely used metric for benchmarking performance in the hospitality industry. Its success as a key performance indicator or KPI is the result of its efficiency and simplicity. RevPAR is efficient because it combines the results of both occupancy and average rate into one number. And it's simple, because all you need to calculate it is occupancy and average rate:

5 Reasons Why Agoda’s Mix and Save Feature Could Be Disastrous for Hotel Operations
5 Reasons Why Agoda’s Mix and Save Feature Could Be Disastrous for Hotel Operations — By Laura Resco

HotStats Limited · 27 Sep

Online travel agencies are digging their fingers further into the hotel industry. One of the latest disrupting features comes from Booking Holdings-owned Agoda and its Mix and Save option, which it hails as a win for budget-conscious travelers. It could also be a loss for hotel operators.

In Europe, Driving F&B Margins a Game of Inches
In Europe, Driving F&B Margins a Game of Inches — By David Eisen

HotStats Limited · 30 Aug

There was a time when food and beverage within the hotel space was viewed as a necessary evil. Hotel guests were lucky if they awoke to a continental breakfast and often had to be satisfied by a hallway vending machine.

Why There Is More Than Just Analyzing RevPAR Index
Why There Is More Than Just Analyzing RevPAR Index — By Laura Resco

HotStats Limited · 15 Aug

Financial performance in the hospitality industry is traditionally measured in absolute terms: actuals for the relevant KPIs are compared against their budgeted numbers and, from this assessment, action plans are developed to correct course when needed. Moreover, in the presence of changes in market conditions, budgets are revised to make goals reflect the new business environment.

The Raptors Won the NBA Title, But What City Won the GOPPAR Crown?
The Raptors Won the NBA Title, But What City Won the GOPPAR Crown? — By David Eisen

HotStats Limited · 7 Aug

Sporting events typically serve as huge hotel demand generators for a city. And when the games are really meaningful—such as a playoff round or championship final—they become even hotter tickets, which means a greater need for hotel rooms—for guests who are attending the games and those who are there just to share in the experience. These high-demand times typically (should) equate to higher occupancy, higher rates and (hopefully) higher monthly profitability.

One Reason Why You Shouldn't Be Googling "RevPAR vs ADR"
One Reason Why You Shouldn't Be Googling "RevPAR vs ADR" — By Laura Resco

HotStats Limited · 30 Jul

There are myriad acronyms in the glossary of hospitality financial analysis, but two in particular haunt hotel managers like a specter: ADR (average daily rate) and RevPAR (revenue per available room).

Information & Telecommunication Spending Trends in the US
Information & Telecommunication Spending Trends in the US — By Tanya Venegas

HotStats Limited · 15 Jul

In mid-June, HFTP hosted the 47th annual Hospitality Industry Technology Exposition and Conference, better known as HITEC. The event occurred in Minneapolis, Minnesota and welcomed more than 6,000 attendees, making it one of the largest hospitality technology conferences in the world. What brought these people together? A common interest in hospitality technology.

How the UEFA Champions League Final Impacted Madrid Hotel Profits
How the UEFA Champions League Final Impacted Madrid Hotel Profits — By David Eisen

HotStats Limited · 8 Jul

Hosting a premier sporting event isn't just a mark of stature—it can be a boon for the city's hotel industry. From the Super Bowl and the World Series in the U.S., to the World Rugby Sevens Series held in a variety of locations, from the UAE and South Africa, to New Zealand and Hong Kong, sporting events are a facilitator of traveler demand.

How to Maximize Hotel Revenue in 3 Easy Steps
How to Maximize Hotel Revenue in 3 Easy Steps — By David Eisen

HotStats Limited · 13 Jun

A hotel operator, a hotel owner, and an asset manager walk into a bar… sounds like the setup to a terrible joke, right? But growing and maximizing revenues is no laughing matter, especially in a listless RevPAR environment. According to a recent equity note from Baird, RevPAR growth expectations in the U.S. have declined by 25 to 50 basis points since the beginning of the year. HotStats data shows that 2019 Q1 RevPAR was up 1.2 percent over the same period last year; in Europe, RevPAR was only up 0.7 percent over the same period.

What Is TRevPAR (Definition and Why It Matters)?
What Is TRevPAR (Definition and Why It Matters)? — By David Eisen

HotStats Limited · 7 Jun

In a previous blog post, I took aim at RevPAR. My pursuit: to puncture the long-held notion that it's the most exemplary data point to consult within the hospitality industry. And, according to one comment, I succeeded in doing so (thank you, Don Weintraub, you made my mother very proud).

RevPAR Is Only One Piece of the Picture
RevPAR Is Only One Piece of the Picture — By David Eisen

HotStats Limited · 17 May

Imagine you're scouting a young baseball player or footballer—someone experts have pegged as the next Derek Jeter or Lionel Messi. You can't, however, just take their word for it; you have to see their performance for yourself and also dig into the numbers—into how they rate statistically.