The Email Benchmarks – How Is Email Impacting Reopening?
The Email Benchmarks – How Is Email Impacting Reopening? — By Nicki Graham

Cendyn™ · 16 Jul

In our recent Email Benchmark Report, we saw that even through a global pandemic, email continued to reign as the favored channel of communication for marketing and business. It has forged its way as one of the most effective ways to stay connected in a socially distanced world.

Hotel Sentiment Survey Results: What Does Re-Opening Look Like During a Pandemic?
Hotel Sentiment Survey Results: What Does Re-Opening Look Like During a Pandemic? — By Nicki Graham

Cendyn™ · 9 Jul

In a recent survey conducted at Cendyn, we spoke with hoteliers from across the globe and asked them how they are managing their re-opening strategy during a global pandemic. As a reminder to all, hotels are in different situations across the globe - not every hotel is closed right now but many were closed for a significant time and are just re-opening or planning to re-open, albeit at a limited capacity. There are also a number of hotels that are closed for the foreseeable future. This survey is focused on re-opening strategies for hotels across the globe and what their priorities are during this uncertain time. We look at the data from a global perspective throughout.

Plotting the Comeback for Hotels in a COVID-19 Environment
Plotting the Comeback for Hotels in a COVID-19 Environment — By Dan Skodol

Cendyn™ · 7 Jul

For the past nine weeks since our original blog post, we've continued to track hotel selling rates, planned opening dates, occupancy, and usage of out-of-order rooms among our client hotels. It's been interesting to monitor the extent to which hotel reopenings have stayed on track with initial plans and how demand has responded to the reopenings. The interactive tool we provide here illustrates how the four key metrics we've tracked have changed week-by-week from May 5th to June 30th.

Hotel-Casinos: Get Ready for Re-Opening
Hotel-Casinos: Get Ready for Re-Opening — By Casey Munck

Cendyn™ · 27 May

Several hotel-casinos across the states in the US are re-opening this week, offering a glimpse of how the industry will recover amid social distancing. As your property emerges from hibernation mode, build a phased recovery plan that ramps up slowly as your casino reopens. Do this in collaboration with all relevant teams so everyone is aligned and ready to hit the ground running as a cohesive unit.

Managing capacity constraints in a COVID-19 world
Managing capacity constraints in a COVID-19 world — By Dan Skodol

Cendyn™ · 20 May

As hotels around the world gradually reopen following closures brought about by the COVID-19 crisis, they face the daunting challenge of balancing the need to bring guests back with the importance of keeping them safe and healthy. Hotels that reopen typically must adhere to strict guidelines around social distancing, cleanliness and sanitation, and reduced capacity across rooms and outlets. At the same time, competition among hotels for the returning business threatens to put downward pressure on rates. All of this translates into increased costs, thinner margins, and a slew of other financial and operational risks.

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Survey Results: How Hotels Are Coping With COVID-19
Survey Results: How Hotels Are Coping With COVID-19 — By Casey Munck

Cendyn™ · 18 May

The results are in from two Cendyn surveys polling hoteliers across the globe on how they are coping with the effects of COVID-19. Gauge the industry pulse and read first-hand accounts of how hoteliers are dealing with the coronavirus on both an individual level and as an operation.

Plotting (literally) the comeback
Plotting (literally) the comeback — By Dan Skodol

Cendyn™ · 12 May

Hotels in North America and around the world are starting to look ahead to reopening their doors to guests. As we speak, from the smallest independent boutiques to the largest global chains, properties are formulating strategies for operations, marketing, revenue management, and many other areas in the context of a post-COVID-19 environment.

Six ways your RMS can assist with revenue management strategy during a crisis
Six ways your RMS can assist with revenue management strategy during a crisis — By Dan Skodol

Cendyn™ · 14 Apr

The hotel industry right now is facing an unprecedented challenge. Perhaps now more than ever, hoteliers must focus on the fundamentals: maintaining communication channels, building trust, and strategizing for when demand starts to pick up again. It's challenging to say the least when we're faced with the reality of today: lack of staff, closed hotels, rapidly changing situations, and revenue issues. But it is achievable, even with light resources.

Open or closed, think local
Open or closed, think local — By Nicki Graham

Cendyn™ · 10 Apr

Never before have we seen such a sense of community across the globe. This real sense of coming together and selflessness has been overwhelming. Mainly because, for the first time in living memory, we are all in the same situation. All trying to fight something so invisible yet so powerful.

What to do when crisis comes to your city
What to do when crisis comes to your city — By Nicki Graham

Cendyn™ · 10 Mar

Make no mistake: the global spread of the novel coronavirus, or COVID-19, is a tragedy and health crisis. Successful containment and prevention requires close collaboration between business, government, and the public.

Designing a hotel loyalty program: Part 2
Designing a hotel loyalty program: Part 2 — By Casey Munck

Cendyn™ · 20 Nov

Hotel loyalty programs can be so much more than points and an occasional free room to VIPs. But even that requires forethought. To start, you have to think about the loyalty ecosystem from an architectural standpoint before you even start building the tech to enable it.

Designing a hotel loyalty program: Part 1
Designing a hotel loyalty program: Part 1 — By Casey Munck

Cendyn™ · 15 Nov

Hotel loyalty programs can be so much more than points and an occasional free room to VIPs. But even that requires forethought. To start, you have to think about the loyalty ecosystem from an architectural standpoint before you even start building the tech to enable it.

Global CRM Study Preview: What’s Next for the Future of CRM
Global CRM Study Preview: What’s Next for the Future of CRM — By Nicki Graham

Cendyn™ · 3 Oct

The importance of a single source of truth as the centerpiece of a profitable customer relationship management strategy is one of the key takeaways from H2C's Global CRM Study. The vendor-agnostic study combined findings from an online survey of 62 executives of both global and regional hotel chains and interviews with 25 hotel executives and 11 technology providers.

The future of CRM, AI and machine learning for hotel marketing
The future of CRM, AI and machine learning for hotel marketing — By Casey Munck

Cendyn™ · 7 Apr

Technology has dramatically shifted the way hotels engage with customers, says Cendyn’s Casey Munck. Continuous optimization based on unified data is the key to success in the future.

Aggregating your hotel data with CRM
Aggregating your hotel data with CRM — By Nicki Graham

Cendyn™ · 5 Sep

It wasn't long ago that all the information hotels had on a guest could fit on a single registration card. In the late 1980s, the introduction of the property management system marked the beginning of the digitization of data.