What to do to Increase Hotel Sales During a Low Demand Period
What to do to Increase Hotel Sales During a Low Demand Period — By Patrick Landman

Xotels · 9 Mar

Hotel low season sales have long been considered to simply be an unfortunate fact of the industry. It brings less demand, and therefore, lower revenues too. But the industry has changed so much in such a short space of time, and hotels no longer have to accept that low season automatically means slow business.

2020 Hotel Marketing Trends - The Facts Separated from Fiction
2020 Hotel Marketing Trends - The Facts Separated from Fiction — By Nicolas Lajambe

Xotels · 7 Feb

It's that time of the year again when searches for queries such as "Hotel Marketing Trends 2020" or "Year in Review" literally explode. It looks like, every December, we all transform into new-year-resolutions-freaks.

How to Forecast Hotel Revenue with Optimized Precision
How to Forecast Hotel Revenue with Optimized Precision — By Patrick Landman

Xotels · 23 Dec

It has been a while since we covered this topic, so I thought it would be good to have another look at forecasting in hotels. With reservation lead time changing in key markets we operate in, it is becoming more challenging to forecast accurately.

How to Apply Revenue Management for Apartments and Vacation Rentals
How to Apply Revenue Management for Apartments and Vacation Rentals — By Remko West

Xotels · 4 Dec

In our last post, we went over some of the successes and challenges of revenue management in the apartment rental business. We came up with a number of elements that we believe need to be applied to take revenue management to the next level.

Current Industry Challenges and Future Outlook - Revenue Management for Apartments and Vacation Rental Businesses
Current Industry Challenges and Future Outlook - Revenue Management for Apartments and Vacation Rental Businesses — By Remko West

Xotels · 4 Oct

It is no news that the vacation rental business has exploded worldwide thanks to the sharing economy. With the industry generating billions and billions of revenue per year, providers for related services have popped up like mushrooms. To be able to separate the wheat from the chaff we have composed a number of basic principles that apply to revenue management for vacation rental business or apartments.

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20+ Revenue Management Tips on How to Increase Hotel Income & Profit
20+ Revenue Management Tips on How to Increase Hotel Income & Profit — By Patrick Landman

Xotels · 4 Sep

In recent years we have written so many articles with advice on how you can increase your hotel's revenue. While originally revenue management was restricted only to certain areas, Xotels has been increasingly focusing on total revenue management. Total hotel revenue management includes key methods of improving a hotel's bottom line by looking at all business areas, including marketing, sales and even concept development. This article provides a collection of over 20 of our most valuable insider tips, which can provide an outstanding platform for you to maximize your hotel's revenue.

5 Ways to Drive Incremental Revenue to Your Hotel
5 Ways to Drive Incremental Revenue to Your Hotel — By Patrick Landman

Xotels · 5 Jul

In last year's article on hotel ancillary revenue we shared insider tips on how to generate extra revenue at your hotel or resort. We explained, among other things, how to upsell and cross-sell your services and how to leverage underutilized areas to increase revenue.

Building the Newest Generation of Yield and Pricing Tools in the Hotel Industry
Building the Newest Generation of Yield and Pricing Tools in the Hotel Industry — By Remko West

Xotels · 30 May

Continuously rethinking revenue management, I have come to the point where I wanted to build a revenue management and pricing solution myself. One of the crucial elements was the recommended pricing. Together with two revenue management teams and technology specialists, we have established a significant list of elements that we wanted to incorporate when it comes down to how we decided on any price for any given day.

The Future of Revenue Management = Total Revenue Management
The Future of Revenue Management = Total Revenue Management — By Patrick Landman

Xotels · 29 Apr

Total Revenue Management is a much-discussed concept in hospitality, but in reality it has produced a great deal of confusion. Put simply, it is the revenue management of all revenue sources in a hotel. From your RevPAR and GOPPAR to the hotel restaurant, and from the bar, spa and gym to activities and excursions, it encompasses every single hotel income stream.

Hotel Pricing Strategies: Using Room Types as a Strategic Yield Tool
Hotel Pricing Strategies: Using Room Types as a Strategic Yield Tool — By Patrick Landman

Xotels · 16 Apr

The rooms of your hotel are one of the most powerful tools you have at your disposal as a revenue manager. It allows you to segment and position the hotel product, differentiating yourself from the competition. If segmented correctly it also allows you to build a revenue management strategy based on a comprehensive demand based yield or rate grid.

Top Five Revenue Management & Distribution Tips For 2019
Top Five Revenue Management & Distribution Tips For 2019 — By Patrick Landman

Xotels · 26 Feb

In his book Outliers, author Malcolm Gladwell popularized what became known as the 10,000-hour rule, by documenting the lives of successful people such as Bill Gates, Mozart and the Beatles. "Ten thousand hours is the magic number of greatness", he wrote, inspired by the work of Daniel Levitin, the neurologist who scientifically proved that "10,000 hours of practice are required to achieve the level of mastery associated with being a world-class expert in anything".

2019 Plea to Hotel PMS providers for Distribution Cost Tracking Functionality
2019 Plea to Hotel PMS providers for Distribution Cost Tracking Functionality — By Patrick Landman

Xotels · 16 Jan

Over the last few years there has been much discussion in the the world of hotel revenue management on managing GOPPAR and NREVPAR over only REVPAR. Understanding the cost of distribution is vital to the financial success of every hotel. For this we would need our systems to support us in registering and calculating such costs. Unfortunately many hotel Property Management Systems (PMS) have not yet evolved sufficiently in this area.