Rainmaker, a Cendyn Company · 26 Sep
Brilliant autumn leaves and that slight nip in the air signal the start of the fall season, and right along with it comes the start of hotel budget season. After 10 consecutive years of occupancy expansion, CBRE Hotels Research is projecting that hotel owners will experience a slight decline in 2020 due to the combination of limited demand growth and modest supply increases. To effectively ride out the slowdown and plan for profitability, it's more important than ever for hoteliers to concentrate on total revenue management when planning their budgets for the coming year.
The Rainmaker Group · 10 Sep
With U.S. hotel occupancy levels registering record-breaking performance,1 hoteliers must get creative when it comes forging a path toward higher rates and greater profits. And they increasingly look to their revenue managers to chart the course. As a result, we're seeing a transformation of the revenue management (RM) role - from revenue manager to revenue strategist.
The Rainmaker Group · 28 Aug
When it comes to analyzing your data, relying on manual methods - i.e. using Excel spreadsheets or Google Sheets - takes too much time and is often inaccurate, fraught with human error. Hotel owners looking to accurately and efficiently improve business performance should consider implementing an automated business intelligence (BI) solution.1
The Rainmaker Group · 20 Aug
Despite reports of a weakening global growth rate through 2020,1 research from IBISWorld shows that the hotels and motels industry has outperformed the broader economy for the past five years, and total industry revenue so far this year has reached $206 billion.2 Globally, there are 100,535 businesses, with a slate of new project openings continuously being added to the lodging landscape. We saw an increase of 669,460 rooms in 2018 in the U.S. alone.3
The Rainmaker Group · 13 Aug
Rainmaker, a Cendyn company, today announced that Dan Skodol, the company's vice president of revenue analytics, will be leading a session at Hotel D
The Rainmaker Group · 7 Aug
A hotel that is constantly jam-packed with guests is not automatically a profitable one. The goal of a successful hotel is not necessarily to achieve 100 percent occupancy, but rather to optimize revenue. And developing a way to more accurately forecast daily demand is a key operational challenge for hoteliers.1
The Rainmaker Group · 24 Jul
An analysis of the U. S. meetings and events market by PwC,1 revealed that the U.S. meetings industry generates approximately $30B - or just over one in five dollars - in hotel room revenue, while another $110B in revenue is generated from ancillary services such as food and beverage, event space, equipment rental, ground transportation, audiovisual (AV) support, and other services. Unfortunately, current revenue management practices tend to evaluate hotel group business performance based on the revenue per available room (RevPAR) index, which is not the best metric for determining a group's overall profitability. There are several factors contributing to this faulty approach.
The Rainmaker Group · 26 Jun
The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, is proud to announce the lau
The Rainmaker Group · 13 Jun
The Rainmaker Group today announced that Dan Skodol, the company's vice president of revenue analytics, will participate in a panel discussion at HSM
The Rainmaker Group · 12 Jun
A hotel’s revenue optimization team and its digital marketing team my not always see eye to eye, writes Tammy Farley, President & Co-Founder of The Rainmaker Group. But they each play an indispensible – though complementary – role in successfully marketing the hotel. Here’s her analysis.
The Rainmaker Group · 30 May
"Perhaps the most critical component for success of the modern enterprise is its ability to take advantage of all available information both internal and external."This quote captures the essence behind an increasing emphasis on business intelligence (BI) among the world's top sectors. An emphasis that stems from the exponential growth of data now created and collected in organizations, with no signs of a slowdown. The International Data Corporation predicts that the collective sum of the world's data will reach 175ZB by 2025.2 Unfortunately, many hotel owners don't yet understand exactly what business intelligence is or why it's important for their business success.
Revenue strategy requires a collaborative approach, with every stakeholder understanding how their decisions impact other departments and your bottom
The Rainmaker Group · 29 Apr
I recently read a piece about an international resort company that introduced a Revenue Management System (RMS) within the last five years. Like many resort properties around the world, their hotels have a high degree of dependence on contracted tour business and other leisure-oriented distribution channels. Because of the long lead-time associated with forming these contracts, "timing" is a very important focus of Revenue Management as missing a contract season means missing out on bookings that are essential to their performance.
The Rainmaker Group · 16 Apr
The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization solutions reports continued growth com
The Rainmaker Group · 13 Feb
According to the 2019 AMEX Global Meetings & Events Forecast,1 the meetings industry is in a period of consistent growth, with small but meaningful increases projected in meeting sizes, length, and number of attendees. And although trend data2 supports that room night share, guest-paid RevPAR, and group ADR have been relatively flat, the group/meetings customer segment remains a strong and steady source of hotel business.
The Rainmaker Group · 30 Jan
Last year proved to be a strong one for the U.S. hotel industry, with occupancy, average daily rate (ADR), and revenue per available room (RevPAR) all trending positively. For 2019, STR and Tourism Economics1 optimistically project another year of growth. Changes in supply, however, will impact local market occupancy levels and hoteliers' pricing power, with many hotels experiencing more intense competition among key guest segments. To maintain profit margins, and stay ahead of the curve, consider your business in light of these top seven hospitality trends.
The Rainmaker Group · 17 Jan
The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that the com
The Rainmaker Group · 18 Dec
As traveler behavior and hotel technology undergo momentous transformations, the hotel distribution landscape is transforming right along with them. Your hotel distribution strategy plays an important role in your business, and understanding your true demand in light of dynamic distribution developments has become more crucial to your profits than ever before.
The Rainmaker Group · 4 Dec
The Rainmaker Group today announced the rapid expansion of use of the business intelligence tool, revintel, across properties in the Middle East, inc
The Rainmaker Group · 27 Nov
Group business is growing. According to American Express,1 group hotel rates increased globally 2.8 percent on average over 2017, with North America seeing the greatest increase, rising 3.5 percent. And we can expect those rates to continue their upward climb along with continued demand growth from groups.2 Unfortunately, many hotels are not capturing the full potential of this growth the average U.S. hotel occupancy rate hitting a 30-year high3 at 66.1 percent, while event space remained vacant a disproportionate amount of the time.
The hotel industry is and always will be about providing good old-fashioned hospitality. With an ever-increasing volume of analytics to contend with,
The Rainmaker Group · 17 Oct
Travel customers have an unprecedented number of options to shop and book hotels, with new competitors constantly jumping into the distribution channel pool. Determining what inventory to sell through which channels has become a critical component in operating a profitable hotel. The industry is seeing online travel agencies (OTAs) with market values higher than many hotel brands and commissions rising at twice the rate of revenue growth.1 Despite these intimidating numbers, intermediary distribution channels should not be looked upon with enmity, but rather as key players in your unique channel mix strategy - designed to bring you greater success and profitability in 2019.
The Rainmaker Group · 9 Oct
As summer's warm breezes and lush, green growth transform into the vibrant colors and crisp air of the fall season, another familiar season arrives in its wake: the often dreaded but always necessary Hotel Budget Season.
The Rainmaker Group · 9 Oct
The Rainmaker Group today announced that Okada Manila has selected a comprehensive solution suite, including guestrev®, grouprev®, revcaster® and rev
Hotel budgets are impacted by myriad factors like seasonality, economic conditions, events, and competition. Even unanticipated occurrences such as e