The Dangers of Hotel Technology Consolidation
The Dangers of Hotel Technology Consolidation — By Binu Mathews

IDS Softwares · 16 Jul

Hoteliers are frequently faced with a common dilemma — how can a hotel work smarter, not harder? Within an industry that is hyper-competitive and subject to the on-going influence of guest demands, how can hoteliers ensure their property is best equipped to maximize revenue, enhance guest experience and streamline operations? The answer, more often than not, lies in technology. As hospitality technology becomes more complex and robust to suit the evolving needs of properties, legacy systems are being aptly replaced with new-age technology stacks. These technology stacks are represented by a collection of apps, platforms, and solutions that offer various key functionalities to a property, allowing it to establish an effective operational infrastructure. However, this brings us to a new challenge. The hospitality industry currently finds itself facing a technology consolidation conundrum. Quite the mouthful, wouldn't you say? Yet, that's precisely what it is; a conundrum, of sorts. Across our industry, we are witnessing the acquisition of countless smaller platforms, as their offering is merged into the service portfolio of hospitality technology giants. Not that long ago, for example, Oracle purchased Micros Hospitality, Amadeus purchased TravelClick, while RateGain purchased DHISCO — and the consolidation movement is only getting started. The big players in hotel technology are only going to get bigger. The true challenge lies in the aftermath of consolidation, and the potential for service and integration-related complications. Consolidation is a Double-Edged Sword On the one hand, technology consolidation has for years, and across industries, been considered an essential step in establishing long-term scalability. Companies crave the ability to do more with less, all while reaping the rewards of new efficiencies and solutions that allow them to grow and evolve. In this sense, the consolidation of technology is often viewed as the most effective way to establish better service, with a smaller 'footprint' and reduced cost. Companies can remove unnecessary complexity, cost, and redundant capabilities in favor of a more streamlined, lean technological model. In the case of hospitality, technology consolidation is the simplification of a hotel's technology environment. Rather than working with 5 or more separate vendors, companies can work with a larger vendor that offers a host of platforms and features that suit the needs of their business. This is great, in theory, but doesn't come without its unique set of challenges. A Higher Standard of Service — Or Is It? In some cases, increased simplicity can lead to enhanced service. However, in the case of hospitality technology consolidation, it's important to remember that hotel clients transition from being viewed as a 'big fish in a small pond', to a 'guppy in the ocean'. When working directly with vendors of smaller scale and a very specific offering, hotels can establish a more direct and responsive relationship. This more intimate arrangement lends itself favorably to a supportive, customer-centric relationship when hotelier's run into issues with that platform. When that smaller vendor is acquired by a large organization, however, resources are merged, and clients may not receive the same level of support when troubleshooting is required. This has become a rather well-known problem across the hospitality industry, as we bear witness to an influx of customer complaints following one of the largest PMS and POS vendor being purchased by a multi-vertical technology giant, claiming that the process to receive ample support has become a nightmare. Hoteliers are often unable to get through to a member of the support team, do not receive a callback and find themselves lost within a broken support system. Large-scale efficiency is important, of course, but it's equally important for that efficiency to not come at the cost of on-going customer support and the eventual demise of the client-vendor relationship.

Hotel Technology Implementations and Self-Educating Solutions
Hotel Technology Implementations and Self-Educating Solutions — By Binu Mathews

IDS Softwares · 1 May

The hotel industry has always tried to embrace change, whether it be technological, environmental or operational. However, the implementation of a new property management system or any new product into a hotel's operational ecosystem can be an incredibly painful experience. It can be time-consuming, distracting and hotels can lose employees during the switch from one system to another as the processes may change because many people tend to dislike change.

HITEC Dubai 2018 Highlights: FX1 launch, humanoid robots, AI, VR, and more
HITEC Dubai 2018 Highlights: FX1 launch, humanoid robots, AI, VR, and more — By Binu Mathews

IDS Softwares · 19 Dec

The 2nd annual HITEC Dubai, now the world's largest hospitality technology exposition and conference brand, recently came to a close on December 6th. This year's showcase garnered a great deal of anticipation from hospitality leaders, as the Middle East is fast becoming a favorite tourist destination to MICE and shopping travelers given its investment in airports and infrastructure and interest in hosting large-scale events. Dubai is expected to have 155,000 new rooms by 2020, with a further 10,000 plus rooms that need to undergo refurbishment prior to the Expo 2020 event. With Dubai being leveraged as a hotspot for massive industry growth and evolution, HITEC Dubai was created to provide Middle East buyers with access to top hospitality solution providers across the globe. Throughout the two-day expo, participants were expected to engage in a top-notch education program and witness the exciting debut of the latest (and greatest) in hospitality technology. Not only that but for the first time in Dubai, HFTP's expanding Entrepreneur20X (E20X) competition was introduced to give startups the opportunity to present their breakthrough business concepts to the industry.

Hotel Technology Implementation and Support Challenges in Emerging Markets
Hotel Technology Implementation and Support Challenges in Emerging Markets — By Binu Mathews

IDS Softwares · 8 Nov

We are approaching the end of 2018, and it's interesting to see that Emerging markets are a favoured investment choice. With credit to economic growth this year, hotel technology companies are eager to invest in these markets. To have a positive ROI of any technology investment, hotels need to partner with companies that are invested in implementation and support services — not just software.

What You Don’t Want to Miss at HITEC Dubai 2018
What You Don’t Want to Miss at HITEC Dubai 2018 — By Binu Mathews

IDS Softwares · 25 Oct

HITEC Dubai is just around the corner and it comes as no surprise that we have another great conference ahead of us. To start with, it's taking place in Dubai, better known as one of the most vibrant and awe-inspiring cities in the world and the designated tech hub of the Middle East. With HITEC representing a now global presence in the Americas, Europe and the Middle East, hoteliers and guests alike can look forward to the discussion and celebration of hotel technology and the impact it has (and will continue to have) on our industry. HITEC Dubai will give Middle East buyers — who currently represent over 75 billion USD in buying power — access to the top, global solution providers in the hospitality market. Through means of a top-notch education program planned by the expert HITEC Dubai Advisory Council, as well as an exhibition debuting the latest in hospitality technology, HITEC participants will have the unique opportunity to get up close and personal with the future of hospitality.

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Horizontal Hotel Technology vs. Best of Breed in Emerging Markets - What is the Best Approach?
Horizontal Hotel Technology vs. Best of Breed in Emerging Markets - What is the Best Approach? — By Binu Mathews

IDS Softwares · 11 Oct

The hotel Industry is constantly evolving. This evolution is being driven by the never-ending changes in consumer demand. A hotelier needs to accommodate today's pace of change and create a memorable guest experience. Thus, it becomes essential to support hotel operations with the introduction of technology advancements and innovation so as to keep up with the guest's preferences and choices.

Emerging Markets and Hotel Technology – What does the Future Hold?
Emerging Markets and Hotel Technology – What does the Future Hold? — By Binu Mathews

IDS Softwares · 27 Sep

Industry experts agree that emerging markets are the future of growth in hotel technology. This means that having the capability to deliver innovative solutions along with servicing clients based in Africa, the Middle East and India should be top of mind for companies that want to be truly global.