Reknown · 4 Jun
Hotel marketers have acquired an unhealthy dependence on performance marketing, writes Reknown’s Daniel E. Craig. They pay to generate clicks and conversions, but as he explains, this occurs when travelers have already decided on their destination and are making their ultimate choice of hotel. Instead, we should be focusing on creating demand.
Reknown · 26 Jun
On recent travels, I've noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings it out of the back-of-house and into the hands of guests.