Budget Season Tips: How to Decide If Your Hotel Needs a New Website Next Year
Budget Season Tips: How to Decide If Your Hotel Needs a New Website Next Year — By Nate Lane

Travel Tripper/Pegasus · 16 Sep

It's budgeting season, which means your hotel is probably ready to start planning how, when, and where you'll be investing in 2020. As part of the "20/20 Strategy" series, we'll offer expert tips to help you budget for key areas that could define how successful you are next year— including your hotel website. This is part 4 of the series.

3 Essential Data Practices For Improving Your Hotel’s Website Strategies
3 Essential Data Practices For Improving Your Hotel’s Website Strategies — By Adam Lamagna

Travel Tripper/Pegasus · 11 Sep

It's budgeting season, which means your hotel is probably ready to start planning how, when, and where you'll be investing in 2020. As part of the "20/20 Strategy" series, we'll offer expert tips to help you budget for key areas that could define how successful you are next year— including your hotel website. This is part 3 of the series.

Pegasus & Travel Tripper expand reach and capabilities of powerful analytics platform for hoteliers
Pegasus & Travel Tripper expand reach and capabilities of powerful analytics platform for hoteliers

Travel Tripper/Pegasus · 4 Sep

Pegasus & Travel Tripper, a leading hotel technology provider, is now offering its proprietary Distribution Analytics platform to all customers using

Why Digital Marketing Metrics Can Lie – And How You Can Better Evaluate Campaign Performance
Why Digital Marketing Metrics Can Lie – And How You Can Better Evaluate Campaign Performance — By Shearly Reyes

Travel Tripper/Pegasus · 27 Aug

It's budgeting season, which means your hotel is probably ready to start planning how, when and where you'll be investing during 2020. As part of the "20/20 Strategy" series, we'll offer expert tips to help you understand your digital marketing campaign reports and turn insights into impactful actions. This is part 2 of the series.

Why digital marketing metrics can lie - and how you can better evaluate campaign performance
Why digital marketing metrics can lie - and how you can better evaluate campaign performance

Travel Tripper Blog · 26 Aug

Why digital marketing metrics can lie - and how you can better evaluate campaign performance was first published on the Travel Tripper website - help

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Budget season tips: Mapping your hotel's 2020 digital marketing budget
Budget season tips: Mapping your hotel's 2020 digital marketing budget

Travel Tripper Blog · 26 Aug

Budget season tips: Mapping your hotel's 2020 digital marketing budget was first published on the Travel Tripper website - helping hotels win more di

Budget season tips: Mapping your hotel’s 2020 digital marketing budget
Budget season tips: Mapping your hotel’s 2020 digital marketing budget — By Tris Heaword

Travel Tripper/Pegasus · 26 Aug

It's budgeting season, which means your hotel is probably ready to start planning how, when and where you'll be investing during 2020. As part of the "20/20 Strategy" series, we'll offer expert tips to help you map your digital marketing budget, which could define how successful you are next year. This is part 1 of the series.

2020 Budget season tips: How to decide if your hotel needs a new website next year
2020 Budget season tips: How to decide if your hotel needs a new website next year

Travel Tripper Blog · 16 Aug

2020 Budget season tips: How to decide if your hotel needs a new website next year was first published on the Travel Tripper website - helping hotels

Is your hotel prepared for the California Consumer Privacy Act?
Is your hotel prepared for the California Consumer Privacy Act? — By Nate Lane

Travel Tripper/Pegasus · 12 Aug

A raft of new data privacy laws have come into force over the past few years, and many have had a major impact on the hospitality industry. This January, hotels need to be aware of another piece of legislation — the California Consumer Privacy Act (CCPA).

Is your hotel prepared for the California Consumer Privacy Act?
Is your hotel prepared for the California Consumer Privacy Act?

Travel Tripper Blog · 9 Aug

Is your hotel prepared for the California Consumer Privacy Act? was first published on the Travel Tripper website - helping hotels win more direct bo

Turn today’s top direct booking trends into smart conversion strategies for your hotel
Turn today’s top direct booking trends into smart conversion strategies for your hotel — By Adam Lamagna

Travel Tripper/Pegasus · 7 Aug

Ready to turn the latest direct booking trends into winning conversion strategies? Then the following post is for you.

When should your hotel expect results from SEO changes?
When should your hotel expect results from SEO changes? — By Crystal Vera

Travel Tripper/Pegasus · 7 Aug

It's the million-dollar question that every marketer wants the answer to. After implementing a series of SEO changes, how fast will you see an impact? The answer is: it depends.

When should your hotel expect results from SEO changes?
When should your hotel expect results from SEO changes?

Travel Tripper Blog · 5 Aug

When should your hotel expect results from SEO changes? was first published on the Travel Tripper website - helping hotels win more direct bookings.

How hotels should adapt to Google Travel and intent-based search
How hotels should adapt to Google Travel and intent-based search — By Nate Lane

Travel Tripper/Pegasus · 2 Aug

Google is continually updating its algorithm to offer the best possible experience to its users. This has implications for hotel marketers; when you know the kind of content Google deems as valuable, you can tailor your SEO and marketing accordingly.

Turn Today's Top Direct Booking Trends Into Smart Conversion Strategies For Your Hotel
Turn Today's Top Direct Booking Trends Into Smart Conversion Strategies For Your Hotel

Travel Tripper Blog · 1 Aug

Turn Today's Top Direct Booking Trends Into Smart Conversion Strategies For Your Hotel was first published on the Travel Tripper website - helping ho

How to Drive Direct Bookings Through Rooms and Special Offers Copy
How to Drive Direct Bookings Through Rooms and Special Offers Copy

Travel Tripper Blog · 25 Jul

How to Drive Direct Bookings Through Rooms and Special Offers Copy was first published on the Travel Tripper website - helping hotels win more direct

Travel Tripper/Pegasus Now Serves More Than 85,000 Rooms with its Innovative Solutions for the Gaming and Casino Sector
Travel Tripper/Pegasus Now Serves More Than 85,000 Rooms with its Innovative Solutions for the Gaming and Casino Sector

Travel Tripper/Pegasus · 24 Jul

Travel Tripper, a technology innovator serving the hospitality industry, now provides its platform of reservations, distribution and digital marketin

The basics of keyword research for SEO: a guide for hotels
The basics of keyword research for SEO: a guide for hotels

Travel Tripper Blog · 17 Jul

The basics of keyword research for SEO: a guide for hotels was first published on the Travel Tripper website - helping hotels win more direct booking

Insider Perspective: Valerie (Carboni) Castillo at TrustYou
Insider Perspective: Valerie (Carboni) Castillo at TrustYou

Travel Tripper Blog · 15 Jul

Valerie (Carboni) Castillo at TrustYou was first published on the Travel Tripper website - helping hotels win more direct bookings.

Insider Perspective: Adam Lamagna at Travel Tripper & Pegasus
Insider Perspective: Adam Lamagna at Travel Tripper & Pegasus

Travel Tripper Blog · 9 Jul

Adam Lamagna at Travel Tripper & Pegasus was first published on the Travel Tripper website - helping hotels win more direct bookings.Welcome to 'Insi

What to do if your hotel receives an ADA web compliance lawsuit
What to do if your hotel receives an ADA web compliance lawsuit — By Nate Lane

Travel Tripper/Pegasus · 11 Jun

ADA compliance lawsuits are on the rise. In 2018, the number of website accessibility lawsuits exceeded 2,250 — that's nearly triple the number from 2017. In this post, we explain the issues surrounding ADA-compliant websites and what to do if your hotel receives an ADA web compliance lawsuit. The Impact of ADA-related Lawsuits With the recent spike in lawsuits, it only makes sense to know what to do if your hotel receives a compliance lawsuit of its own. To add context to this issue, it's first worth highlighting a few recent examples. At the start of this year, a Fort Lauderdale woman and her attorney reached settlements with at least 20 hotels and motels in Florida because their websites' reservations systems "failed to provide any information regarding the accessibility of the hotel or rooms". In a separate case last year, Avanti Hotel in Palm Springs was accused of violating the Americans with Disabilities Act because its website was deemed as inaccessible to people with seeing or hearing problems. For the hotel to address the issue and make its website ADA compliant, it will cost about $3,000. Payment in damages to the plaintiff is reported to be an additional $8,000-20,000. Confusion Around ADA Compliance The surge in lawsuits is partly due to a lack of clarification around ADA, which was enacted back in 1990, before the rise of the internet. The law only provided the requirements for businesses' physical locations to properly accommodate disabled individuals but didn't provide any guidance for the internet, or web-based and mobile applications. Instead, hoteliers have to make their best judgment based on the suggested guidelines from the Worldwide Web Consortium or W3C — the governing body of the web. If a website does not meet these guidelines, it risks being on the recipient end of a compliance lawsuit. Yet businesses, including hotels, remain confused and continue to feel vulnerable by the overall lack of clarity. For that reason, we recommend having a plan that mitigates the risk of an ADA-related complaints, and being aware of the steps required How Your Hotel Should Handle an ADA Web Compliance Lawsuit Below, we've outlined the three key steps to take if your hotel finds itself on the receiving end of a website-related ADA compliance lawsuit. 1. Seek legal advice If your hotel receives notice that it's being sued for violation of the ADA, get in contact with a lawyer. Choose an expert who specializes in ADA compliance and Internet Law. 2. Get a website audit After getting in touch with a lawyer, you'll need to carry out a website audit. An audit will help you to identify if your website doesn't meet any of the accessibility guidelines set out by the W3C. There are plenty of audit tools available. If you're on a budget, you can use free-to-use options, such as Lighthouse, which can be added within the Chrome browser. However, bear in mind that the free version of Lighthouse won't fix any issues it uncovers — you'll have to do this yourself or ask your digital marketing agency to carry out the fixes for you. Premium tools offer a more comprehensive audit process. At Travel Tripper, our ADA Compliance auditing and monitoring platform is specifically designed for hotel websites. It includes automated scans, manual testing using accessibility tools, and testing across multiple desktop and mobile browsers, all of which helps guests to navigate your website and complete a booking. 3. Update your website After the audit is complete, you can start making any necessary changes to your website. Even if the lawsuit never makes it to court, your hotel website still needs to be ADA compliant — most obviously to help avoid further lawsuits. Of course, the main reason is that ensuring your website is accessible to anyone with a disability is clearly the right thing to do and shows respect and care for your guests. How to achieve ADA compliance It's actually relatively straightforward to make sure your hotel website is ADA compliant. Here are some of the main areas to consider: Ensure all of your images, graphics, animations and video have "alt" text that describes their content. Having easily resizable text. Make sure the code on your website and booking engine supports assistive tools, such as screen readers and alternative keyboard devices Make sure documents are available in HTML text-based formats For more in-depth information on this topic, read our comprehensive post to ensure your hotel website is ADA compliant or sign up for our webinar about how to mitigate the risk of compliance lawsuits. In the meantime, stay tuned for the final post in this series where we'll provide hoteliers with an essential checklist for ADA compliance. Travel Tripper & Pegasus can work with you to ensure your hotel website conforms to standards of ADA compliance. Request a consultation today to get more information and support!

What to do if your hotel receives an ADA web compliance lawsuit
What to do if your hotel receives an ADA web compliance lawsuit

Travel Tripper Blog · 10 Jun

What to do if your hotel receives an ADA web compliance lawsuit was first published on the Travel Tripper website - helping hotels win more direct bo

Technology innovator Travel Tripper & Pegasus deploys ADA-compliance monitoring across dozens of hotels, brands
Technology innovator Travel Tripper & Pegasus deploys ADA-compliance monitoring across dozens of hotels, brands

Travel Tripper/Pegasus · 10 Jun

The newly merged Travel Tripper and Pegasus is seeing significantly increased demand for its ADA Compliance Auditing and Monitoring Program. Travel T

How to Manage and Meet the Demands of Today's Hotel Guest

Travel Tripper Blog · 4 Jun

How to Manage and Meet the Demands of Today's Hotel Guest was first published on the Travel Tripper website - helping hotels win more direct bookings

5 psychological triggers to increase bookings on your website
5 psychological triggers to increase bookings on your website

Travel Tripper Blog · 28 May

5 psychological triggers to increase bookings on your website was first published on the Travel Tripper website - helping hotels win more direct book

Why and how you should include alt text on your website for visually-impaired audience
Why and how you should include alt text on your website for visually-impaired audience

Travel Tripper Blog · 28 May

Why and how you should include alt text on your website for visually-impaired audience was first published on the Travel Tripper website - helping ho