The basics of keyword research for SEO: a guide for hotels
The basics of keyword research for SEO: a guide for hotels

Travel Tripper Blog · 17 Jul

The basics of keyword research for SEO: a guide for hotels was first published on the Travel Tripper website - helping hotels win more direct booking

Insider Perspective: Valerie (Carboni) Castillo at TrustYou
Insider Perspective: Valerie (Carboni) Castillo at TrustYou

Travel Tripper Blog · 15 Jul

Valerie (Carboni) Castillo at TrustYou was first published on the Travel Tripper website - helping hotels win more direct bookings.

Insider Perspective: Adam Lamagna at Travel Tripper & Pegasus
Insider Perspective: Adam Lamagna at Travel Tripper & Pegasus

Travel Tripper Blog · 9 Jul

Adam Lamagna at Travel Tripper & Pegasus was first published on the Travel Tripper website - helping hotels win more direct bookings.Welcome to 'Insi

What to do if your hotel receives an ADA web compliance lawsuit
What to do if your hotel receives an ADA web compliance lawsuit — By Nate Lane

Travel Tripper/Pegasus · 11 Jun

ADA compliance lawsuits are on the rise. In 2018, the number of website accessibility lawsuits exceeded 2,250 — that's nearly triple the number from 2017. In this post, we explain the issues surrounding ADA-compliant websites and what to do if your hotel receives an ADA web compliance lawsuit. The Impact of ADA-related Lawsuits With the recent spike in lawsuits, it only makes sense to know what to do if your hotel receives a compliance lawsuit of its own. To add context to this issue, it's first worth highlighting a few recent examples. At the start of this year, a Fort Lauderdale woman and her attorney reached settlements with at least 20 hotels and motels in Florida because their websites' reservations systems "failed to provide any information regarding the accessibility of the hotel or rooms". In a separate case last year, Avanti Hotel in Palm Springs was accused of violating the Americans with Disabilities Act because its website was deemed as inaccessible to people with seeing or hearing problems. For the hotel to address the issue and make its website ADA compliant, it will cost about $3,000. Payment in damages to the plaintiff is reported to be an additional $8,000-20,000. Confusion Around ADA Compliance The surge in lawsuits is partly due to a lack of clarification around ADA, which was enacted back in 1990, before the rise of the internet. The law only provided the requirements for businesses' physical locations to properly accommodate disabled individuals but didn't provide any guidance for the internet, or web-based and mobile applications. Instead, hoteliers have to make their best judgment based on the suggested guidelines from the Worldwide Web Consortium or W3C — the governing body of the web. If a website does not meet these guidelines, it risks being on the recipient end of a compliance lawsuit. Yet businesses, including hotels, remain confused and continue to feel vulnerable by the overall lack of clarity. For that reason, we recommend having a plan that mitigates the risk of an ADA-related complaints, and being aware of the steps required How Your Hotel Should Handle an ADA Web Compliance Lawsuit Below, we've outlined the three key steps to take if your hotel finds itself on the receiving end of a website-related ADA compliance lawsuit. 1. Seek legal advice If your hotel receives notice that it's being sued for violation of the ADA, get in contact with a lawyer. Choose an expert who specializes in ADA compliance and Internet Law. 2. Get a website audit After getting in touch with a lawyer, you'll need to carry out a website audit. An audit will help you to identify if your website doesn't meet any of the accessibility guidelines set out by the W3C. There are plenty of audit tools available. If you're on a budget, you can use free-to-use options, such as Lighthouse, which can be added within the Chrome browser. However, bear in mind that the free version of Lighthouse won't fix any issues it uncovers — you'll have to do this yourself or ask your digital marketing agency to carry out the fixes for you. Premium tools offer a more comprehensive audit process. At Travel Tripper, our ADA Compliance auditing and monitoring platform is specifically designed for hotel websites. It includes automated scans, manual testing using accessibility tools, and testing across multiple desktop and mobile browsers, all of which helps guests to navigate your website and complete a booking. 3. Update your website After the audit is complete, you can start making any necessary changes to your website. Even if the lawsuit never makes it to court, your hotel website still needs to be ADA compliant — most obviously to help avoid further lawsuits. Of course, the main reason is that ensuring your website is accessible to anyone with a disability is clearly the right thing to do and shows respect and care for your guests. How to achieve ADA compliance It's actually relatively straightforward to make sure your hotel website is ADA compliant. Here are some of the main areas to consider: Ensure all of your images, graphics, animations and video have "alt" text that describes their content. Having easily resizable text. Make sure the code on your website and booking engine supports assistive tools, such as screen readers and alternative keyboard devices Make sure documents are available in HTML text-based formats For more in-depth information on this topic, read our comprehensive post to ensure your hotel website is ADA compliant or sign up for our webinar about how to mitigate the risk of compliance lawsuits. In the meantime, stay tuned for the final post in this series where we'll provide hoteliers with an essential checklist for ADA compliance. Travel Tripper & Pegasus can work with you to ensure your hotel website conforms to standards of ADA compliance. Request a consultation today to get more information and support!

What to do if your hotel receives an ADA web compliance lawsuit
What to do if your hotel receives an ADA web compliance lawsuit

Travel Tripper Blog · 10 Jun

What to do if your hotel receives an ADA web compliance lawsuit was first published on the Travel Tripper website - helping hotels win more direct bo

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Technology innovator Travel Tripper & Pegasus deploys ADA-compliance monitoring across dozens of hotels, brands
Technology innovator Travel Tripper & Pegasus deploys ADA-compliance monitoring across dozens of hotels, brands

Travel Tripper/Pegasus · 10 Jun

The newly merged Travel Tripper and Pegasus is seeing significantly increased demand for its ADA Compliance Auditing and Monitoring Program. Travel T

How to Manage and Meet the Demands of Today's Hotel Guest

Travel Tripper Blog · 4 Jun

How to Manage and Meet the Demands of Today's Hotel Guest was first published on the Travel Tripper website - helping hotels win more direct bookings

5 psychological triggers to increase bookings on your website
5 psychological triggers to increase bookings on your website

Travel Tripper Blog · 28 May

5 psychological triggers to increase bookings on your website was first published on the Travel Tripper website - helping hotels win more direct book

Why and how you should include alt text on your website for visually-impaired audience
Why and how you should include alt text on your website for visually-impaired audience

Travel Tripper Blog · 28 May

Why and how you should include alt text on your website for visually-impaired audience was first published on the Travel Tripper website - helping ho

From booking to staying: how to increase revenue throughout the customer journey
From booking to staying: how to increase revenue throughout the customer journey

Travel Tripper Blog · 20 May

From booking to staying: how to increase revenue throughout the customer journey was first published on the Travel Tripper website - helping hotels w

Travel Tripper and Pegasus launch Conversion Plus
Travel Tripper and Pegasus launch Conversion Plus

Travel Tripper/Pegasus · 15 May

The newly-merged Travel Tripper and Pegasus announced the launch of Conversion Plus, an innovative website tool that enables hotels to automate smart

Insider Perspective: Michael Bennett at Cendyn

Travel Tripper Blog · 13 May

Michael Bennett at Cendyn was first published on the Travel Tripper website - helping hotels win more direct bookings.Welcome to 'Insider Perspective

5 remarkable hotels innovating in environmental and social responsibility (2019 version)

Travel Tripper Blog · 8 May

A growing wave of travelers are now choosing hotels based on their eco credentials and social responsibility. As a result, independent hotels and maj

Insider Perspective: Anthony L. Scotland at Hersha Hospitality Management

Travel Tripper Blog · 6 May

Welcome to “Insider Perspectives”, an interview series featuring travel industry insiders and veterans. Hoteliers face the common challenge of retain

The must-have features that drive conversions on your hotel website
The must-have features that drive conversions on your hotel website

Travel Tripper Blog · 6 May

The must-have features that drive conversions on your hotel website was first published on the Travel Tripper website - helping hotels win more direc

How hotels can attract couples looking for romantic experiences

Travel Tripper Blog · 25 Apr

Looking to attract more couples, honeymooners, and newlyweds to your hotel? In order to sweep couples off their feet, you need to create a romantic a

Next-gen hotel websites: The secret to converting digitally savvy travelers

Travel Tripper Blog · 23 Apr

The Amazons and Netflixes of the world have spoiled travelers. Thanks to the well-designed and highly efficient websites of the tech giants, finding

The top 10 hotels on Instagram, 2019 edition

Travel Tripper Blog · 16 Apr

With a staggering one billion monthly active users, Instagram’s undeniable power to influence consumer decision-making continues to grow. In addition

The future of the CRS
The future of the CRS

Travel Tripper Blog · 15 Apr

We’re seeing a dramatic shift in the hotel distribution landscape right now. For the last decade, there’s been a boom in the number of new hospitalit

5 hotels with creative brand collaborations
5 hotels with creative brand collaborations

Travel Tripper Blog · 9 Apr

Brand partnerships now permeate the hospitality space. From luxury retailers and travel adventure companies, to famous fitness experts and music even

Next-gen hotel websites: The secret to converting digitally savvy travelers
Next-gen hotel websites: The secret to converting digitally savvy travelers — By Steffan Berelowitz

Travel Tripper/Pegasus · 7 Apr

The Amazons and Netflixes of the world have spoiled travelers, says Travel Tripper’s Steffan Berelowitz. Thanks to the well- designed and highly efficient websites of the tech giants, finding and buying products and services is practically effortless. Our challenge is that travelers now have the same expectations of convenience and personalization when it comes to booking a hotel.

Essential mobile travel stats for hotels in 2019

Travel Tripper Blog · 5 Apr

The number of mobile phone users in the world is expected to pass the five billion mark this year. When it comes to travel, the shift to mobile also

Top mobile travel stats for hotels in 2019

Travel Tripper Blog · 5 Apr

Top mobile travel stats for hotels in 2019 was first published on the Travel Tripper website - helping hotels win more direct bookings. The number of

Newmark Hotels Joins with Pegasus/Travel Tripper for Comprehensive CRS Solutions
Newmark Hotels Joins with Pegasus/Travel Tripper for Comprehensive CRS Solutions

Travel Tripper/Pegasus · 1 Apr

The newly merged Pegasus/Travel Tripper announced that Cape Town-based Newmark Hotels, Residences, Reserves & Lodges has signed on for a comprehensiv

How to find and convey your hotel's brand voice through marketing copy

Travel Tripper Blog · 27 Mar

Welcome to the Content Marketing Playbook series in which our expert shares best content marketing practices with hotel marketers! This is part 2 of

Insider Perspectives: Jennifer Wong and James Nannos at Stay Wanderful

Travel Tripper Blog · 6 Mar

Welcome to “Insider Perspectives”, an interview series featuring travel industry insiders and veterans to uncover interesting stories and insights fr