Net Affinity · 28 Aug
The structure of the hotel industry in Europe continues to evolve, and remains fragmented, despite chain hotels increasing their percentage share of overall room stock. Many countries, including some very large destination markets like Italy and Greece, have a large percentage of hotels which are unbranded, independent and family owned, many with 50 rooms or less. The world of hotel technology software, or "hotel tech stack" is similar in structure, and equally fragmented, where you have a large number of small tech companies, each operating in their local market, providing tech and support services on a regional basis. These companies, such as hotel booking engine providers, revenue management, reviews and guest engagement platforms, compete with each other for market share, either on price, product features or service as a differentiator. This makes for a lot of duplication of product and effort which isn't economically efficient, making it much harder for some travel tech companies to reach scale, which doesn't benefit the hotel industry in the long run.
Net Affinity · 15 Jan
With just a small percentage of difference in your hotel's RevPAR between success and underperformance, the role of the Revenue Manager (RM) is crucial to hotels.
Net Affinity · 19 Oct
As a hotelier you might see your guests at check-in, dining in your hotel restaurant, or using your hotel's leisure facilities, but do you know who your guests really are?
Net Affinity · 18 Sep
It's challenging being a Revenue Manager! Whether you're in a large city-centre hotel, or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too little time, being number one! Many of these challenges come from client demands, but in this piece, we're discussing the internal challenges faced by Revenue Manager, or the member of staff with responsibility for Revenue Management. These are generally a little easier to fix than external factors and can have a big impact on a Revenue Managers efficacy and efficiency.