Counterpoint: Direct Group Sales Over Indirect Platforms
Counterpoint: Direct Group Sales Over Indirect Platforms — By Robert Post

The Knowland Group · 5 Sep

Knowland CEO Robert Post responds to recent articles/opinions that the $50 million investment by Marriott, IHG, Accor, and Hilton in a new Group Booking Platform has signaled "meaningful change" in the painful process of selling event space and room blocks to meeting planners. The new booking platform uses a self-reporting database of hotel group block inventory and meeting space to offer meeting planners an OTA-like environment to shop and book event venues at the lowest price.