Zaplox Signs Agreement With The Renowned Woodlands Resort In Texas
Zaplox Signs Agreement With The Renowned Woodlands Resort In Texas

Zaplox AB · 8 Oct

Zaplox AB ("Zaplox"), a developer of mobile guest journey software for hotels and casinos, announced that it has signed an agreement with The Woodlan

Zaplox to Present Self-Service Solution and Mobile Guest Journey At HITEC
Zaplox to Present Self-Service Solution and Mobile Guest Journey At HITEC

Zaplox AB · 19 Jun

Zaplox AB, a developer of the mobile guest journey for hotels and casinos, announced it will demonstrate its suite of mobile guest journey solutions

Hoteliers - Make the Most of Your 2019 Tech Budget
Hoteliers - Make the Most of Your 2019 Tech Budget — By Magnus Friberg

Zaplox AB · 1 Oct

Autumn isn't the only season that is taking shape right now — for hoteliers, budget planning season is fast approaching. Budget management is always top of mind for hoteliers, but no time more than now, as CFO's and Controllers work to predict expenses and allocate spend for the upcoming year. The question on everyone's mind becomes — where will 2019 investments go? Renovations? Technology? Staffing? Marketing? FF&E? During the budgetary process, there are a number of variables to consider. Primarily, hoteliers tend to focus on guest-facing CAPEX initiatives in the form of property updates — think, new carpet in the lobby, fresh paint in the hallways, and anything that the guest can "see." In a previous time when technology was simply running in the background, this made sense. Guests were mostly concerned with physical upgrades to ensure their stay was comfortable and up to aesthetic expectations. However, technology has long since given up its place in the backseat of hotel operations.

What hoteliers can learn from other industries when it comes to the mobile guest journey
What hoteliers can learn from other industries when it comes to the mobile guest journey — By Magnus Friberg

Zaplox AB · 6 Sep

The demand for a seamless, hassle-free mobile customer journey isn't unique to the hospitality industry — rather, it's transforming countless industries around the world. Mobile is quickly becoming the experience modern consumers prefer. Utilizing mobile-optimized websites, apps, on-demand services and push-notifications allows brands to create unique communication streams, and better personalize their offerings. Most would agree that the hospitality industry has been slow to begin this shift into the mobile space. This means that hoteliers have the unique opportunity to learn from the industries that lead the charge for the adoption of mobile tech. So how can hoteliers best empower the mobile guest journey? Let's look to other industries to find out. Give guests what they want First and foremost, let's address a universal. Regardless of your industry, a bad mobile experience could mean a lasting bad impression of your brand/offering and a lost customer. Creating an effective and seamless mobile experience takes much more than merely adapting your desktop experience to the small screen. So while adapting to the demand for a mobile experience is essential, bringing something to the table that isn't yet ready, tested or user-friendly will not work in your brand's favor. In fact, in recent research, Google found that 51% of consumers look unfavorably on brands with mobile sites that are not designed for use on a smartphone. Moreover, Google found that almost half of smartphone users will not consider purchasing from brands that host poorly designed mobile sites. Load time, ease of use and seamless integration are increasingly integral in a customer's interpretation of your mobile experience, with 73% of consumers switching from a poorly designed mobile site to an alternative that makes purchasing easy, Google found.

FACT: The Mobile Guest Journey Matters
FACT: The Mobile Guest Journey Matters — By Magnus Friberg

Zaplox AB · 20 Aug

What makes a great guest experience? This is a question that remains top of mind for every hotelier, and the question which drives much of the evolution within our industry. As the guest journey continues to evolve in terms of touchpoints and expectations, hoteliers are expected to adapt and curate a unique and continuously guest-centric experience. While the defining factors of an ideal guest experience may vary based on whom you ask, there are a few indisputable realizations, one of which is this: Hotels must offer a frictionless guest experience, and much of that experience is rooted in mobile. Research shows that today, nearly half of the world's population uses a smartphone and almost half of smartphone users spend more than 5 Hours a day on their mobile device. Digital payment and wallet apps are gaining popularity in emerging markets. With this continued surge in mobile use, it's no surprise that mobile devices have become our most important travel accessory. In fact, according to Travelport Digital, 84% of travel brands intend to increase their investment in mobile this year, and 51% of travelers expect to communicate with travel brands via messaging or text, and 33% via social.

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Zaplox Partners with Maestro PMS to Introduce Innovative Mobile Guest Technology to Over 800 Leading Independent Hotels
Zaplox Partners with Maestro PMS to Introduce Innovative Mobile Guest Technology to Over 800 Leading Independent Hotels

Zaplox AB · 5 Jun

Zaplox AB (publ) ("Zaplox"), a leading global mobile key and hospitality market innovator, today announced a new partnership with Northwind to offer

Optimizing the Guest Experience at Every Touchpoint
Optimizing the Guest Experience at Every Touchpoint — By Magnus Friberg

Zaplox AB · 26 Apr

Whether you're running a luxury independent resort, city center hotel or multi-national chain – there is only one great equalizer that impacts every single hotel. Guests.

In the Hotel Room of the Future, Technology Will Simplify Things
In the Hotel Room of the Future, Technology Will Simplify Things — By Magnus Friberg

Zaplox AB · 5 Apr

Technology is continually evolving at a rapid pace, leaving industries eager to remain ahead of the advancements that continue to redefine their respective offerings and demands. Within the hospitality industry, we see hotels investing in new technology to meet emerging guest expectations and define what the hotel room of the future looks like. When it comes to the ongoing mobile-centric movement, most hotel services will be accessible right from the palm of guests' hands as hoteliers seek to simplify the travel experience at every turn. This means that many traditional and manual functions will soon be available at the touch of a screen, delivering constant connection and personalized convenience to each and every guest. Simplifying (and Perfecting) The BasicsNothing can ruin a guest's perception of your hotel, quite like the breakdown of primary touch-points, such as reservations, check-in, room keys, upgrades, and check-out. With the implementation of a mobile key technology platform, you can offer each guest a complete mobile experience. This includes reservations, pre-arrival messages, mobile check-in, mobile keys, special offers, upgrades, mobile check-out and more.

Putting Your Hotel at the Forefront of Innovation
Putting Your Hotel at the Forefront of Innovation — By Magnus Friberg

Zaplox AB · 29 Mar

These days, travel is anything but 'standard'. With the steady rise in boutique hotels, unique accommodations, innovative technology, luxury travel brands and a personalized guest experience, the hospitality industry has evolved into a truly exciting landscape.

Mobile Hotel Keys: The Key to Security and Efficiency
Mobile Hotel Keys: The Key to Security and Efficiency

Zaplox AB · 15 Mar

To provide great hospitality, hoteliers need to know what their guests want. And what guests want, now more than ever, is complete efficiency, contro

How to Pick the Right Mobile Key Technology for Your Hotel
How to Pick the Right Mobile Key Technology for Your Hotel — By Magnus Friberg

Zaplox AB · 7 Mar

Let's consider a familiar scene: You've just rolled your luggage into the hotel lobby after a long trip. As you eye the line at the front desk you silently hope the check-in process will be swift, so you can freshen up and get settled. After a pleasant exchange with the staff, you take your room key and head up towards your suite. Inserting the key card into the slot, you wait to hear the affirmative click and push the door open. Only, that click doesn't happen — instead, you're greeted with a blinking red light.

Invest in the Right Technology, and Your Guests Will Invest in You
Invest in the Right Technology, and Your Guests Will Invest in You — By Magnus Friberg

Zaplox AB · 21 Feb

Now more than ever, hoteliers are feeling the pressure to stay at the forefront of the latest, innovative technology trends. The ideology is simple: invest in the technological demands of your guest's evolving service expectations, and your guests will invest back in you. According to HT's 2017 Lodging Technology Study, 57% of hotels plan to spend more on technology compared to the year before. The question isn't whether to allocate spend to technology, but how to prioritize that spend on technology segments which garner the greatest ROI and guest satisfaction. How then, should hoteliers strategically invest in technology which will facilitate efficient, personalized experiences and long-term guest loyalty? Advanced Solutions for a Simplified, Frictionless Experience In most cases, the most relevant technology solutions within the hospitality industry aren't the latest and greatest gadget, so to speak. Rather, they're the solutions that are solely focused on simplifying and streamlining the primary touch points of the guest experience, without any room for error. In this regard, hoteliers find themselves looking to solutions that have perfected the check-in, mobile key functionality and check-out process for their guests. While these could be perceived as a small part of the entire hotel experience, they are the first and last operational interaction the guest has with your hotel and can determine if your first and final impression on each guest is lasting and positive, or negative and a cause for frustration. Keeping up with progressive industry standards, the entire pre-arrival to the post-arrival process should be optimized for mobile; including reservations, pre-arrival messages, mobile check-in, access to the hotel room with a mobile key and mobile check-out. Offers and upgrades directly in the mobile key app can also enhance the guest experience and help drive ancillary revenues for the hotel. Investing in a solution that offers this comprehensive functionality, without any problematic issues (every single time), will make a lasting impression on each guest. This onus on efficiency and convenience will continue to be the driving factor in driving guest satisfaction. Establishing a Genuine Connection With Your Guests

Checking In: Ensure Your Hotel’s Success with These 3 Things
Checking In: Ensure Your Hotel’s Success with These 3 Things — By Magnus Friberg

Zaplox AB · 31 Jan

As a hotelier, there is simple, albeit crucial, understanding that should guide your on-going business approach: If you aren't looking to the future, you're probably already behind.

Opening Doors and So Much More
Opening Doors and So Much More — By Magnus Friberg

Zaplox AB · 23 Jan

In today's modern landscape, constantly evolving with increased technological innovation and demand, we all have a world of choice at our fingertips. Businesses are constantly breaking new ground, embracing rapid marketplace change and redefining the consumer experience. With this realization, comes an increased competitive demand to remain ahead of the curve for each emerging trend, and the hotel and travel industry is no exception. After all, if you're late to embrace a trend that proves to be a defining factor in a positive customer experience, you could lose that customer entirely. So, ask yourself: What is the key to a great travel experience? Most of us would likely say a seamless, entirely convenient and ultimately stress-free experience — no last minute 'hiccups', miscommunications, additional steps or unexpected delays, right? This is where Zaplox comes into play, a complete mobile guest experience that take's care of reservations, pre-arrival messages, mobile check-in, access to hotel rooms with a mobile key, to offers, upgrades and mobile check-out. Everything your guest needs to ensure a totally seamless experience, right there in the palm of their hand. Of course, technology is never meant to be a replacement for face-to-face customer service and guest interaction, but rather, an enhancement. With the addition of Zaplox's complete mobile solution, you can rest assured that your guests are receiving a seamless, cohesive travel experience, from start to finish. Travel, is by definition, a mobile activity and the use of mobile devices can enhance the travel experience. According to Statista's worldwide forecast, the number of mobile phone users in the world is expected to pass the five billion mark by 2019. That's a lot of potential customers whose lives you could make easier, by ensuring all the information they need, and every action required from them, can be found on a device they already own. With this insight, mobile booking and check-in has become an industry norm and expectation across most hotel chains, but why stop there? What if your guest never forgot or misplaced their room key or had a room key malfunction, because the room key was their phone? What if they didn't have to comb through a brochure or call the front desk staff to learn about potential upgrades to their room, reservation details and more? What if they could order room service with the swipe of their finger via an easy-to-use, always accessible app. A big anniversary surprise? No problem. Instead of calling ahead to make arrangements, your guest could order champagne before arrival, ready and waiting to impress. Perhaps they fell in love with a product from your spa, or even the irresistible comfort of a bathrobe — they could even order those after departure, right from their smartphone. Easy upsells for your hotel, and an enhanced experience for your guests; complete, customized service with a simple tap or swipe, any time.

Making Sure That All Doors Are Open for Your Guests
Making Sure That All Doors Are Open for Your Guests — By Magnus Friberg

Zaplox AB · 9 Jan

No longer do we need the hotel doorman (aka bellman or porter) to assist in opening doors for today's guests. With the emerging advances in technology, guests now have the ability to define and customize their entire hotel experience destiny – including opening doors with mobile keys. Yes, there are still times where a hotel may deliver that one to one experience by showering guests with overflowing service on a personal level. But, the winds of change are at hurricane strength, and through the implementation of technology, hoteliers can now empower their guests to choose the unique levels of service (or self-service) they prefer.

Zaplox Reinforces and Expands Management Team with Newly Appointed Chief Technical Officer and Chief Marketing Officer
Zaplox Reinforces and Expands Management Team with Newly Appointed Chief Technical Officer and Chief Marketing Officer

Zaplox AB · 18 Dec

Zaplox, a market innovator of mobile key services for the global hotel industry, has strengthened its management team with the appointment of two C-l