Zaplox AB · 8 Oct
Zaplox AB ("Zaplox"), a developer of mobile guest journey software for hotels and casinos, announced that it has signed an agreement with The Woodlan
Zaplox AB · 19 Jun
Zaplox AB, a developer of the mobile guest journey for hotels and casinos, announced it will demonstrate its suite of mobile guest journey solutions
Zaplox AB · 1 Oct
Autumn isn't the only season that is taking shape right now — for hoteliers, budget planning season is fast approaching. Budget management is always top of mind for hoteliers, but no time more than now, as CFO's and Controllers work to predict expenses and allocate spend for the upcoming year. The question on everyone's mind becomes — where will 2019 investments go? Renovations? Technology? Staffing? Marketing? FF&E? During the budgetary process, there are a number of variables to consider. Primarily, hoteliers tend to focus on guest-facing CAPEX initiatives in the form of property updates — think, new carpet in the lobby, fresh paint in the hallways, and anything that the guest can "see." In a previous time when technology was simply running in the background, this made sense. Guests were mostly concerned with physical upgrades to ensure their stay was comfortable and up to aesthetic expectations. However, technology has long since given up its place in the backseat of hotel operations.
Zaplox AB · 6 Sep
The demand for a seamless, hassle-free mobile customer journey isn't unique to the hospitality industry — rather, it's transforming countless industries around the world. Mobile is quickly becoming the experience modern consumers prefer. Utilizing mobile-optimized websites, apps, on-demand services and push-notifications allows brands to create unique communication streams, and better personalize their offerings. Most would agree that the hospitality industry has been slow to begin this shift into the mobile space. This means that hoteliers have the unique opportunity to learn from the industries that lead the charge for the adoption of mobile tech. So how can hoteliers best empower the mobile guest journey? Let's look to other industries to find out. Give guests what they want First and foremost, let's address a universal. Regardless of your industry, a bad mobile experience could mean a lasting bad impression of your brand/offering and a lost customer. Creating an effective and seamless mobile experience takes much more than merely adapting your desktop experience to the small screen. So while adapting to the demand for a mobile experience is essential, bringing something to the table that isn't yet ready, tested or user-friendly will not work in your brand's favor. In fact, in recent research, Google found that 51% of consumers look unfavorably on brands with mobile sites that are not designed for use on a smartphone. Moreover, Google found that almost half of smartphone users will not consider purchasing from brands that host poorly designed mobile sites. Load time, ease of use and seamless integration are increasingly integral in a customer's interpretation of your mobile experience, with 73% of consumers switching from a poorly designed mobile site to an alternative that makes purchasing easy, Google found.
Zaplox AB · 20 Aug
What makes a great guest experience? This is a question that remains top of mind for every hotelier, and the question which drives much of the evolution within our industry. As the guest journey continues to evolve in terms of touchpoints and expectations, hoteliers are expected to adapt and curate a unique and continuously guest-centric experience. While the defining factors of an ideal guest experience may vary based on whom you ask, there are a few indisputable realizations, one of which is this: Hotels must offer a frictionless guest experience, and much of that experience is rooted in mobile. Research shows that today, nearly half of the world's population uses a smartphone and almost half of smartphone users spend more than 5 Hours a day on their mobile device. Digital payment and wallet apps are gaining popularity in emerging markets. With this continued surge in mobile use, it's no surprise that mobile devices have become our most important travel accessory. In fact, according to Travelport Digital, 84% of travel brands intend to increase their investment in mobile this year, and 51% of travelers expect to communicate with travel brands via messaging or text, and 33% via social.
Zaplox AB · 5 Jun
Zaplox AB (publ) ("Zaplox"), a leading global mobile key and hospitality market innovator, today announced a new partnership with Northwind to offer
Zaplox AB · 26 Apr
Whether you're running a luxury independent resort, city center hotel or multi-national chain – there is only one great equalizer that impacts every single hotel. Guests.
Zaplox AB · 5 Apr
Technology is continually evolving at a rapid pace, leaving industries eager to remain ahead of the advancements that continue to redefine their respective offerings and demands. Within the hospitality industry, we see hotels investing in new technology to meet emerging guest expectations and define what the hotel room of the future looks like. When it comes to the ongoing mobile-centric movement, most hotel services will be accessible right from the palm of guests' hands as hoteliers seek to simplify the travel experience at every turn. This means that many traditional and manual functions will soon be available at the touch of a screen, delivering constant connection and personalized convenience to each and every guest. Simplifying (and Perfecting) The BasicsNothing can ruin a guest's perception of your hotel, quite like the breakdown of primary touch-points, such as reservations, check-in, room keys, upgrades, and check-out. With the implementation of a mobile key technology platform, you can offer each guest a complete mobile experience. This includes reservations, pre-arrival messages, mobile check-in, mobile keys, special offers, upgrades, mobile check-out and more.
Zaplox AB · 29 Mar
These days, travel is anything but 'standard'. With the steady rise in boutique hotels, unique accommodations, innovative technology, luxury travel brands and a personalized guest experience, the hospitality industry has evolved into a truly exciting landscape.
Zaplox AB · 15 Mar
To provide great hospitality, hoteliers need to know what their guests want. And what guests want, now more than ever, is complete efficiency, contro
Zaplox AB · 7 Mar
Let's consider a familiar scene: You've just rolled your luggage into the hotel lobby after a long trip. As you eye the line at the front desk you silently hope the check-in process will be swift, so you can freshen up and get settled. After a pleasant exchange with the staff, you take your room key and head up towards your suite. Inserting the key card into the slot, you wait to hear the affirmative click and push the door open. Only, that click doesn't happen — instead, you're greeted with a blinking red light.
Zaplox AB · 21 Feb
Now more than ever, hoteliers are feeling the pressure to stay at the forefront of the latest, innovative technology trends. The ideology is simple: invest in the technological demands of your guest's evolving service expectations, and your guests will invest back in you. According to HT's 2017 Lodging Technology Study, 57% of hotels plan to spend more on technology compared to the year before. The question isn't whether to allocate spend to technology, but how to prioritize that spend on technology segments which garner the greatest ROI and guest satisfaction. How then, should hoteliers strategically invest in technology which will facilitate efficient, personalized experiences and long-term guest loyalty? Advanced Solutions for a Simplified, Frictionless Experience In most cases, the most relevant technology solutions within the hospitality industry aren't the latest and greatest gadget, so to speak. Rather, they're the solutions that are solely focused on simplifying and streamlining the primary touch points of the guest experience, without any room for error. In this regard, hoteliers find themselves looking to solutions that have perfected the check-in, mobile key functionality and check-out process for their guests. While these could be perceived as a small part of the entire hotel experience, they are the first and last operational interaction the guest has with your hotel and can determine if your first and final impression on each guest is lasting and positive, or negative and a cause for frustration. Keeping up with progressive industry standards, the entire pre-arrival to the post-arrival process should be optimized for mobile; including reservations, pre-arrival messages, mobile check-in, access to the hotel room with a mobile key and mobile check-out. Offers and upgrades directly in the mobile key app can also enhance the guest experience and help drive ancillary revenues for the hotel. Investing in a solution that offers this comprehensive functionality, without any problematic issues (every single time), will make a lasting impression on each guest. This onus on efficiency and convenience will continue to be the driving factor in driving guest satisfaction. Establishing a Genuine Connection With Your Guests