What hotels can learn from Hong Kong's response to COVID-19
What hotels can learn from Hong Kong's response to COVID-19 — By Rob Funnell

Triptease · 17 Mar

The hotel industry is facing a generational crisis at the hands of COVID-19, and it will likely get worse before it gets better. However, even during these hard times, there is light at the end of the tunnel. Thanks to rapid responses, many countries in Asia are already starting to see a recovery in their hotels’ direct bookings, and are regaining control and predictability around their digital marketing strategies. After comprehensive analysis of our hotel data from the start of the year, we’ve identified the countries, trends, and tactics to help hoteliers from US and Europe navigate such uncertain times.

America or Asia? The surprising truth of metasearch success
America or Asia? The surprising truth of metasearch success — By Rob Funnell

Triptease · 29 Aug

The potential customer's searcher region is a particularly unique variable when it comes to a metasearch auction. It's one of the few factors that doesn't just increase the value of your guests, but actually impacts who visits your hotel. We've previously looked at the significant impact that ad position, device type and the day of the week can have on acquisition strategy, but the region of the searcher is a substantially bigger challenge for hotels. Not only must the individual impact to your specific hotel be constantly calculated through new and historic guest data, but wider global political, social and economic trends must also be carefully considered.

Has the relationship changed between hotels and OTAs?
Has the relationship changed between hotels and OTAs? — By Rob Funnell

Triptease · 5 Jun

Hotels and OTAs both need each other. However, despite their fundamental interdependence, the relationship between the two has felt distinctly one-sided over the past decade of relentless OTA growth. Things are starting to change, though - sweeping industry disruption, the direct booking movement and bold new stances from major brands are beginning to tilt the scales in favor of the hotels.

Exclusive: CEO Best Western GB on careers and innovation
Exclusive: CEO Best Western GB on careers and innovation

Triptease Blog · 2 May

The Direct Booking Summit: EMEA 2019 will be touching down in Paris on June 12-13. In anticipation of what we expect to be the biggest Summit to date

Triptease: Our four core values
Triptease: Our four core values

Triptease Blog · 26 Oct

There's a great deal of debate about the 'right' way to set your company's values. From General Electric to Facebook, everybody has a view. At IHG, w