Why Technology And Hospitality Need To Be A Balancing Act
Why Technology And Hospitality Need To Be A Balancing Act — By Alex Shashou

ALICE · 9 May

The competition is at an all-time high for hotels to earn guests' loyalty and many have turned to the latest technology to help them do so, whether it's Japan's hotel staffed entirely by robots or the new FlyZoo hotel using facial recognition in lieu of room keys. While these flashy tech initiatives are trending among media headlines, they don't always align directly with customer satisfaction. Hoteliers today need to find the right balance of technology and hospitality to cater to what their guests want.

New Research Finds a Majority of Hotel Guests Rank Unfriendly Staff as Most Frustrating Part of Their Stay | by Alexander Shashou
New Research Finds a Majority of Hotel Guests Rank Unfriendly Staff as Most Frustrating Part of Their Stay | by Alexander Shashou — By Alex Shashou

ALICE · 8 Feb

ALICE, the hotel operations platform that empowers operational excellence and meaningful guest experiences, released new research uncovering what factors influence hotel satisfaction and found that almost two-thirds of guests (62 percent) with complaints said unfriendly staff are the most frustrating part of their stay.

Four HITEC 2018 Talks You Don’t Want to Miss
Four HITEC 2018 Talks You Don’t Want to Miss — By Alex Shashou

ALICE · 30 May

If you haven't been to HITEC yet, you are missing out on the biggest hospitality industry technology exposition and conference of the year. 2018's HITEC kicks off on June 18th in Houston, where C-level hospitality executives and the top technology industry experts will gather for four days of in-depth demonstrations and networking.

3 Benefits Of Incorporating Elements of Automation to Your Hotel Text Messaging Program
3 Benefits Of Incorporating Elements of Automation to Your Hotel Text Messaging Program — By Alex Shashou

ALICE · 3 May

Texting has emerged as one of the most popular ways for hotels to communicate with their guests. However, the time-consuming nature of one-on-one text messaging makes it seem at times at odds with the busy atmosphere of the front desk. A tool such as guest messaging automation increases employee productivity as it enables hoteliers to spend less time doing the actual sending and more time communicating.

Getting Ready For The GDPR: What Hoteliers Need To Know
Getting Ready For The GDPR: What Hoteliers Need To Know — By Alex Shashou

ALICE · 15 Mar

ALICE has been working hard to fully understand the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) and its obligations on us and our customers. We'd like to share what we've learned in order to help hoteliers and anyone else who has to figure out what is going on.

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How Can Hotels Increase Revenue Without Putting More Heads in Beds?
How Can Hotels Increase Revenue Without Putting More Heads in Beds? — By Alex Shashou

ALICE · 5 Feb

The rise of the sharing economy and the digital revolution are leading to new ways of thinking about what a hotel can be. By leveraging hotel assets, people and services in innovative ways, hotels have unprecedented opportunity to open new revenue streams, improve loyalty, and grow their customer base.

3 Reasons Why Focusing On Guest Satisfaction Is A Losing Battle
3 Reasons Why Focusing On Guest Satisfaction Is A Losing Battle — By Justin Effron

ALICE · 2 Feb

In the world of retail, knowing what your customer wants, when they want it, how much, and how frequently can be the difference between a booming business and going out of business. In the service industry however, getting to know your customer's preferences isn't quite as clear-cut.

5 Ways Platforms Can Transform Your Hotel Operations
5 Ways Platforms Can Transform Your Hotel Operations — By Alex Shashou

ALICE · 18 Jan

When it comes to hotel management, there are so many demands starving for a slice of your fiscal pie that it can become overwhelming to figure out where funds can be utilized most effectively. But surprisingly, the most important concern of guests is something hotels can drastically improve upon. "Staff Service" was found to be the top guest complaint found in online reviews, according to a survey of attendees at last year's Revenue Strategy Summit (RSS). Although resolving this issue may seem like a daunting task, it is actually very simple thanks to today's technology.

Attitude is Everything, and Other Pointers for Messaging Your Guests
Attitude is Everything, and Other Pointers for Messaging Your Guests — By Alex Shashou

ALICE · 28 Nov

At first blush, the pairing of Poncho (a cheeky chatbot that tells you the weather, with no obvious ties to the hospitality industry) and ALICE (a hospitality messaging product that doesn't use chatbots) seems an unconventional choice to host a conversation at HX about chatbots and guest conversational interfaces. But, as a lively discussion between the panelists and audience made clear, there's a lot hospitality can learn from the popular consumer product Poncho, and a lot more to messaging - especially in this industry - than chatbots.

7 Must-Have Hotel Marketing Technologies
7 Must-Have Hotel Marketing Technologies — By Alex Shashou

ALICE · 1 Jun

Marketing to your guests isn't just about winning them over at planning and at booking. There's actually seven steps to the customer journey, and technology can help you optimize your marketing, every step of the way.