Why Technology And Hospitality Need To Be A Balancing Act
Why Technology And Hospitality Need To Be A Balancing Act — By Alex Shashou

ALICE · 9 May

The competition is at an all-time high for hotels to earn guests' loyalty and many have turned to the latest technology to help them do so, whether it's Japan's hotel staffed entirely by robots or the new FlyZoo hotel using facial recognition in lieu of room keys. While these flashy tech initiatives are trending among media headlines, they don't always align directly with customer satisfaction. Hoteliers today need to find the right balance of technology and hospitality to cater to what their guests want.

New Research Finds a Majority of Hotel Guests Rank Unfriendly Staff as Most Frustrating Part of Their Stay | by Alexander Shashou
New Research Finds a Majority of Hotel Guests Rank Unfriendly Staff as Most Frustrating Part of Their Stay | by Alexander Shashou — By Alex Shashou

ALICE · 8 Feb

ALICE, the hotel operations platform that empowers operational excellence and meaningful guest experiences, released new research uncovering what factors influence hotel satisfaction and found that almost two-thirds of guests (62 percent) with complaints said unfriendly staff are the most frustrating part of their stay.