Volara · 24 Jul
As the hospitality industry realigns to new guest requirements it begins the process of reopening hotels across the U.S. While each of their situations are unique, hoteliers are navigating similar economic and environmental challenges. Now is the time for hotel operators to learn from one another while formulating and sticking to a selection of best practices to ensure guests feel as confident checking in now as they did one year ago. To take the pulse of the industry, I spoke with four hoteliers to better understand their reopening plans.
Volara · 1 Jul
As I've reviewed the "Commitment to Cleanliness" tomes released by major hotel brands and management groups over the past month, I've been impressed by the dedication and attention to detail from the teams' that put each together. Operating under extreme pressure as many of their colleagues faced furlough, they've outlined cleaning solutions and processes that will indeed make their guests feel more comfortable and mitigate risks to the health of both their staff and guests. These commitments create a new baseline standard — like air conditioning or hot water — without which it's not plausible to label a building with the term "hotel."
Volara · 11 Feb
It's a new decade — a time when hoteliers are looking at artificial intelligence and voice technologies not as disruptors, but as innovations that will connect them to guests in more meaningful and lasting ways. It's an era of convenience, when frictionless voice command is replacing friction-filled app downloads, germ-infested tablets, and antiquated telephones to connect guests to information and services and control the room environment. It's an ever-evolving digital world where speed, efficiency, and immediacy are constantly being optimized. It's the age of AI and voice, and travelers — especially Millennials — are selecting hotels that enable them to "stay my way."
Volara · 30 Jan
"Service with a smile" has always been a common hospitality practice in the United States. Welcoming some international guests with this non-verbal cue, however, can be problematic. In Japan, a smile often conveys anger, sadness, or embarrassment rather than joy or friendliness.
Volara · 21 Jan
2019 is the year of "experiential travel," with guests demanding more seamless, personalized and transformative stays. With the travel industry already achieving 1.4 billion international tourist arrivals worldwide (two years ahead of the 2020 prediction according to the UN World Tourism Organization), hoteliers need to address the most basic hospitality principle - hotel-to guest and guest-to-hotel communication. Today's modern, mobile-dependent travelers expect a frictionless experience. But what happens if no one at the hotel speaks their native language? Frustration sets in, especially when guests feel misunderstood by front desk staff the moment they check-in. What comes next is negative online reviews and potentially a flurry of lost business.
Volara · 16 Jan
Research suggests that customer-experience (CX) technologies that serve every touchpoint, add personalization and drive satisfaction were at the top of operators' wish lists for 2020. To be effective and deliver a rapid return on investment, these solutions must successfully delight guests, increase operational efficiencies, inspire loyalty, and generate profits. One technology that is checking all these boxes - yet is often overlooked - is digital voice translation.
Volara · 11 Dec
Hospitality is a numbers game. Supply and its elasticity is limited. Demand is finicky and price conscious. Amorphous terms like "guest experience" are challenging to quantify, yet most argue critical to filling guest rooms at premium rates in competitive markets.
Volara · 22 Oct
Seventy-nine percent of hoteliers and 45 percent of travel brands reported voice-enabled technology investment plans this year. Devices from Amazon, Google and Smartbeings are competing for a spot on the bedside table as more and more hotel brands and independent boutique hotels work with solutions providers on new ways to use these smart speakers to engage guests, drive revenues and improve operational efficiencies.