Aymeric Erulin · 10 Jan
More and more automated RMS are available on the market. Each of them presents different qualities, specificities, strengths, and weaknesses. But apart from those technicalities, the biggest challenge for the decision maker or user is to buy an expensive solution that will make him lose direct control over his revenue management strategy. If you are currently considering this kind of solution, this article is for you. Here are the steps, challenges or milestones I experienced when deploying an automated RMS.
Aymeric Erulin · 5 Nov
A lot of distorted rules are today impacting revenue managers and taking them further away from their main mission which should be focusing on revenue optimization. Amongst them we find pre-made sentences such as: "decreasing the price brings volume" and "the performance achieved last year is the reference".
Aymeric Erulin · 14 May
After writing my last article (Three ways to upper your revenue management game), I was surprised by a few questions I received from hoteliers doubting that automated RMS could do a better job than a senior revenue manager. Hence, my profound belief that the industry should adopt automated RMS, the software will not fully replace a revenue manager whose mission will go far beyond pricing & planning.