Aymeric Erulin · 5 Nov
A lot of distorted rules are today impacting revenue managers and taking them further away from their main mission which should be focusing on revenue optimization. Amongst them we find pre-made sentences such as: "decreasing the price brings volume" and "the performance achieved last year is the reference".
Aymeric Erulin · 14 May
After writing my last article (Three ways to upper your revenue management game), I was surprised by a few questions I received from hoteliers doubting that automated RMS could do a better job than a senior revenue manager. Hence, my profound belief that the industry should adopt automated RMS, the software will not fully replace a revenue manager whose mission will go far beyond pricing & planning.