Hotel Pricing Strategy: Price Rates in Number Other than “9” or “4”
Hotel Pricing Strategy: Price Rates in Number Other than “9” or “4” — By Beth Wakefield

Cardinal Point Revenue Services · 12 Jul

Traditionally, our hotel pricing strategy has been for rates to end in a “9” based on the psychology of getting as close to the next round number as possible without going over it. The idea is that customers see $99 as being much more affordable than $100, when in reality there is only a difference of $1.