Farazad Group Ltd. · 9 Oct
What are millennials (Gen Y)According to demographers at Pew Research Center, The Millennial generation are born between roughly 1981 and 1997. They account for approximately 2 billion people which make them the largest living generation by population size (27% of the global population). According to Bernstein, they are composed to have more spending power than baby boomers. They are the most powerful and influential consumer group the world has experienced. The Millennial market is big on travel, experiences, and technology. They are more engage in experiential travel rather than traditional way. Satisfactory of the customer service and personalized are the important key for customer loyalty.