NextGuest CRM Now Empowers Single Property Hotels and Small to Mid-Size Hotel Groups with Easy Campaign
NextGuest CRM Now Empowers Single Property Hotels and Small to Mid-Size Hotel Groups with Easy Campaign

Max Starkov | The HeBS blog · 5 Nov

NextGuest CRM, a worldwide leader in personalized and automated guest communications and CRM solutions for the hospitality industry, announced its st

Back to Basics: Metasearch
Back to Basics: Metasearch

Max Starkov | The HeBS blog · 30 Oct

Metasearch platforms can seamlessly provide online travel shoppers with real-time pricing and availability throughout key touchpoints in the travel p

Three Steps to Curating Your Hotel's Social Influencer Strategy
Three Steps to Curating Your Hotel's Social Influencer Strategy

Max Starkov | The HeBS blog · 16 Oct

Travel influencers are having a moment. With the ability to showcase stunning photography and lesser-known parts of the world, social media is the pe

Employee Spotlight: Leah Spencer, Senior Project Manager
Employee Spotlight: Leah Spencer, Senior Project Manager

Max Starkov | The HeBS blog · 14 Oct

Every month, we turn the spotlight on one of the team members responsible for bringing our industry-leading products and services to life. This month

Watch Now: How to Capitalize on the Journey to Increase Direct Bookings
Watch Now: How to Capitalize on the Journey to Increase Direct Bookings

Max Starkov | The HeBS blog · 11 Oct

We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is compl

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Back to Basics: Five Tips for Cyber Monday Success

Max Starkov | The HeBS blog · 7 Oct

Over the years, Cyber Monday has become a huge opportunity for hotels to drive bookings. What started as a one-day online shopping holiday that follo

Now Available for Download: Hotelier's Guide to 2020 Digital Marketing & Technology Budget Planning
Now Available for Download: Hotelier's Guide to 2020 Digital Marketing & Technology Budget Planning

Max Starkov | The HeBS blog · 30 Sep

Budgeting season is a time to analyze your hotel's marketing and technology initiatives from the previous year and set a new plan in action to start

NextGuest Wins Four 2019 Travel Weekly Magellan Awards
NextGuest Wins Four 2019 Travel Weekly Magellan Awards

Max Starkov | The HeBS blog · 18 Sep

NextGuest was honored with four awards in the Travel Weekly 2019 Magellan Awards. Each year, the Magellan Awards acknowledge the extraordinary travel

Now Available: The Q3 Hotel Digital Marketing White Paper
Now Available: The Q3 Hotel Digital Marketing White Paper

Max Starkov | The HeBS blog · 21 Aug

Now available for viewing and download, the NextGuest Digital Q3 2019 Edition: The Hotel Digital Marketer's White Paper. The white paper covers curre

Watch Now: Content Personalization 2.0 On-Demand Webinar
Watch Now: Content Personalization 2.0 On-Demand Webinar

Max Starkov | The HeBS blog · 19 Aug

Personalization in the hospitality industry isn't a new concept. Hotels often provide personalized in-room and on-property experiences, so why should

Now Available: Content Personalization on the Hotel Website Whitepaper
Now Available: Content Personalization on the Hotel Website Whitepaper

Max Starkov | The HeBS blog · 13 Aug

Personalization in the hospitality industry isn't a new concept. Hotels often provide personalized in-room and on-property experiences, so why should

Marketing Monday Tip: Brand Partnerships
Marketing Monday Tip: Brand Partnerships

Max Starkov | The HeBS blog · 12 Aug

Recently, brands have been forming unlikely partnerships for marketing campaigns with brands outside of their industry. T-Mobile and Taco Bell debute

Now Available: NextGuest Magazine Issue #5
Now Available: NextGuest Magazine Issue #5

Max Starkov | The HeBS blog · 6 Aug

NextGuest's fifth magazine issue focuses on all things related to hotel digital marketing, how to reach guests throughout the travel planning journey

Announcing Paolo Torchio as NextGuest's Chief Operating Officer
Announcing Paolo Torchio as NextGuest's Chief Operating Officer

Max Starkov | The HeBS blog · 22 Jul

NextGuest welcomes Paolo Torchio as its Chief Operating Officer, with the overarching goal of creating more synergies between the company's four pill

Marketing Monday Tip: Hotel Scent Branding
Marketing Monday Tip: Hotel Scent Branding

Max Starkov | The HeBS blog · 15 Jul

Have you ever been walking down the street when suddenly a familiar smell drifts by and you are suddenly wrapped up in a vivid memory of a special pl

Product Spotlight: Content Personalization Engine 2.0
Product Spotlight: Content Personalization Engine 2.0

Max Starkov | The HeBS blog · 9 Jul

The Problem According to a recent study by Epsilon, 80% of consumers are more likely to complete a purchase when brands offer personalized experience

Marketing Monday Tip: Purpose-Driven Marketing
Marketing Monday Tip: Purpose-Driven Marketing

Max Starkov | The HeBS blog · 1 Jul

To celebrate the week of World Oceans Day (June 8), Corona partnered with environmental group Parley for the Oceans to encourage people to “pay with

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

Max Starkov | The HeBS blog · 27 Jun

This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded conte

Case Study: A Luxury So-Cal Property Sees a Sharp Increase in Mobile Revenue
Case Study: A Luxury So-Cal Property Sees a Sharp Increase in Mobile Revenue

Max Starkov | The HeBS blog · 18 Jun

What's the problem? With state-of-the-art hotel amenities, a luxurious spa, and unparalleled dining, Morongo Casino + Resort + Spa had everything a g

Five Questions with Felix Laboy, Executive Chairman of NextGuest
Five Questions with Felix Laboy, Executive Chairman of NextGuest

Max Starkov | The HeBS blog · 13 Jun

As the executive chairman of NextGuest, Felix Laboy is at the helm of two of the hospitality industry's leading marketing firms, NextGuest Digital an

Introducing NextGuest at HITEC Minneapolis Booth 940
Introducing NextGuest at HITEC Minneapolis Booth 940

Max Starkov | The HeBS blog · 11 Jun

The leading hospitality technology and digital marketing company will be attending HITEC Minneapolis, June 17-20. NextGuest is preparing for HITEC Mi

HSMAI ROC: NextGuest Partner Insights Workshops You Won't Want to Miss
HSMAI ROC: NextGuest Partner Insights Workshops You Won't Want to Miss

Max Starkov | The HeBS blog · 10 Jun

Hospitality Sales and Marketing Association International will be hosting its annual Revenue Optimization Conference on June 18-19. The 2019 HSMAI RO

HEBS Digital Announces Rebrand to NextGuest Digital
HEBS Digital Announces Rebrand to NextGuest Digital

Max Starkov | The HeBS blog · 4 Jun

HEBS Digital, the award-winning hospitality marketing firm that has pioneered book-direct strategies for hotels since 2001, announced that it is chan

NextGuest Wins Three Stevie(r) Awards at the 2019 American Business Awards
NextGuest Wins Three Stevie(r) Awards at the 2019 American Business Awards

Max Starkov | The HeBS blog · 23 May

NextGuest's companies continue to outdo themselves by winning three Stevie(r) Awards at the 2019 American Business Awards(r). The crowning jewel amon

Now Available: The Q2 Hotel Digital Marketer's Whitepaper

Max Starkov | The HeBS blog · 13 May

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry i

The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website
The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website

Max Starkov | The HeBS blog · 9 May

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box br