The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website
The Hotel Zags Portland Reimagines Portland with an Engaging Brand and New Website

Max Starkov | The HeBS blog · 9 May

The Hotel Zags Portland, formerly Hotel Modera, has launched a custom website in partnership with HEBS Digital to showcase its new, out-of-the-box br

Marketing Monday Tip: Experiential Marketing

Max Starkov | The HeBS blog · 6 May

Artist Donald Glover, aka Childish Gambino, used iOS Airdrop at Coachella to share his Adidas collaboration with festival-goers. Those who accepted t

Hotel Retlaw Launches New Website for its Elite Property in Fond du Lac

Max Starkov | The HeBS blog · 2 May

Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the

Marketing Monday Tip: Branded Content Ad Opportunities

Max Starkov | The HeBS blog · 22 Apr

Influencers are the future of marketing. The title is no longer reserved for high rollers like Kendall Jenner, with over 100 million followers on Ins

Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

Max Starkov | The HeBS blog · 16 Apr

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is,

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Independent Hotels: An Action Plan to Win the Direct Booking

Max Starkov | The HeBS blog · 11 Apr

With the explosion of the “digital way of life,” the traveler’s customer journey has become increasingly complex, which necessitates independent hote

Marketing Monday Tip: The Dos and Don'ts of Instagram Stories

Max Starkov | The HeBS blog · 8 Apr

Since Instagram introduced Stories in 2016, the platform has proven to be a successful channel for hotels. We all know that social media has become p

Data-Driven Content: The Metrics That Matter

Max Starkov | The HeBS blog · 5 Apr

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. In fact, there are so

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

Max Starkov | The HeBS blog · 28 Mar

This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling o

Creative Hotels Killing It Online: Loyalty Programs from Accor and Marriott

Max Starkov | The HeBS blog · 26 Mar

Coming up with fresh and creative marketing initiatives is no walk in the park. In destinations big and small, hotels all over the world face fierce

How to Organize Your Website Content Like Marie Kondo

Max Starkov | The HeBS blog · 14 Mar

When Marie Kondo first published “The Life-Changing Magic of Tidying Up” in 2011, best practices for website content were almost entirely different.

Hospitality Digital Technology: Challenges, Priorities, and Buzzwords

Max Starkov | The HeBS blog · 6 Mar

Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via mu

Back to Basics: Search Engine Marketing

Max Starkov | The HeBS blog · 4 Mar

Search engine marketing (SEM) is the act of improving the visibility of your website in the search engine results pages (SERPs). It incorporates sear

Now Available: The Q1 2019 Hotel Marketer's Whitepaper

Max Starkov | The HeBS blog · 14 Feb

Now available for viewing and download, the Q1 2019 Hotel Marketer’s Whitepaper covers current trends and industry insights hoteliers should be payin

The Mobile-First World Creates Tremendous Revenue Potential for Hoteliers

Max Starkov | The HeBS blog · 13 Feb

Hoteliers face a challenge in 2019: Creating and managing a robust digital presence in an increasingly mobile-first environment. This means investing

Digital Inspo: What Creative Hotels are Doing Online

Max Starkov | The HeBS blog · 6 Feb

Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their

How To Get The Most Out Of The New Google Hotel Search Interface

Max Starkov | The HeBS blog · 5 Feb

A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead o

Product Spotlight: YouTube TrueView

Max Starkov | The HeBS blog · 25 Jan

The Problem Currently, YouTube is the second largest search engine out there. With over 1.9 billion logged-in monthly users, most users now prefer th

Coffee Chat: Triptease & HEBS Digital

Max Starkov | The HeBS blog · 23 Jan

HEBS Digital’s Brand Marketing Manager, Garrick Lee, recently chatted with the Founder and CEO of Triptease, Charlie Osmond, to discuss his career, t

Your Top 10 Digital Marketing New Year's Resolutions for 2019
Your Top 10 Digital Marketing New Year's Resolutions for 2019

Max Starkov | The HeBS blog · 17 Jan

After saying goodbye to 2018, we're starting the new year with fresh priorities and goals. January is a great time for hoteliers to reflect on last y

Just Back From: Bangkok, Thailand
Just Back From: Bangkok, Thailand

Max Starkov | The HeBS blog · 15 Jan

Known for ornate shrines and a vibrant city life, Thailand’s capital is an experience unlike any other. The city welcomes visitors from all over the

Insights from The International Luxury Hotel Association's INSPIRE SUMMIT '18
Insights from The International Luxury Hotel Association's INSPIRE SUMMIT '18

Max Starkov | The HeBS blog · 11 Jan

Each year, the International Luxury Hotel Association (IHLA) brings together hoteliers from all over the world to speak about current topics affectin

Learn from HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference
Learn from HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference

Max Starkov | The HeBS blog · 7 Jan

For more than 15 years, HSMAI’s Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningf

Celebrating 2018: HEBS Digital & Serenata CRM Reflect on Another Successful Year

Max Starkov | The HeBS blog · 18 Dec

As the year comes to a close, HEBS Digital and Serenata CRM celebrate the many accomplishments of 2018, as well as the team members who made them pos

Product Spotlight: Hotel Blogs

Max Starkov | The HeBS blog · 11 Dec

Hotels face steep competition no matter their market. Forming relationships with visitors and getting in front of the right guest is sometimes all th

Case Study: La Fonda on the Plaza Boosts Brand Awareness and Website Traffic with Sweepstakes Campaign

Max Starkov | The HeBS blog · 5 Dec

La Fonda on the Plaza was launching their newest program called Artist in Residence – a city-sponsored initiative bringing Southwestern artists and l