Now Available: The Q2 Hotel Digital Marketer's Whitepaper

Max Starkov | The HeBS blog · 13 May

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry i

5 Unique Experiences Hotels Can Use to Attract Guests

Max Starkov | The HeBS blog · 19 Mar

We’ve all been there. You finally wake up from the dreaming phase of the travel planning journey and pick on a destination to visit. Now the planning

HEBS Digital Wins Bronze HSMAI Adrian Award for Loews Hotels & Co Website Redesign

Max Starkov | The HeBS blog · 6 Dec

HEBS Digital, a leading authority in technology and digital marketing for hotels, has been honored with a bronze Adrian Award for their work on the L

Now Available: NextGuest Magazine Issue #4

Max Starkov | The HeBS blog · 8 Oct

NextGuest Technologies’ fourth magazine issue focuses on all things related to hotel digital marketing, how to reach guests throughout the travel pla

Case Study: Miami Hotel Achieved A 10X ROAS With Facebook Dynamic Ads for Travel

Max Starkov | The HeBS blog · 5 Sep

A trendy, beachfront Miami hotel was looking for a way to encourage users who had visited their website recently to return and complete a booking. Th

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The OTA's Attempt at Discrediting the Value of the Hotel's Direct Channel

Max Starkov | The HeBS blog · 10 May

Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called “Hotel Distribution Costs,” examining the

The Gilded Iguana's Website Receives a Full, Contemporary Makeover

Max Starkov | The HeBS blog · 9 May

As the original surfer spot in Nosara, Costa Rica since 1988, The Gilded Iguana reopened in April 2018, unveiling its year-long renovations designed

Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

Max Starkov | The HeBS blog · 26 Apr

HEBS Digital’s second installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and

How Hoteliers Can Foster Loyalty and Show Exclusive Rates That Even the OTAs Don't Have

Max Starkov | The HeBS blog · 24 Apr

In today’s digital landscape, hoteliers struggle to attract the attention of shoppers, as well as maintain that engagement throughout the travel plan

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

Max Starkov | The HeBS blog · 19 Apr

By now you’ve probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on y

Why the Flash Sale Model is Dead in Hospitality

Max Starkov | The HeBS blog · 12 Apr

Groupon and other flash sales sites appeared as a recessionary phenomenon rather than a new, emerging distribution channel that was here to stay. Sin

Top 4 Ways to Make the Most of New OTA Accounting Standards

Max Starkov | The HeBS blog · 22 Mar

Effective January 1, 2018, several new accounting standards became mandatory for the hospitality industry in the U.S. The most important of these sta

Your Top 10 Digital Marketing New Year's Resolutions
Your Top 10 Digital Marketing New Year's Resolutions

Max Starkov | The HeBS blog · 18 Jan

As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it’s important for hoteliers to reflect on their