AR and VR: Revolutionizing Marketing Through Immersive Technologies
AR and VR: Revolutionizing Marketing Through Immersive Technologies

MarketingProfs · 5 Jun

Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how reta

Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit
Customer Experience, Innovation, and Technology: Marketing Smarts Podcast, Recorded Live at Adobe Summit

MarketingProfs · 11 Apr

Keeping up with the latest tools in marketing technology can be overwhelming. When surveying the tech landscape, prioritizing customer experience can

The Technologies That Are Disrupting Digital Marketing [Infographic]
The Technologies That Are Disrupting Digital Marketing [Infographic]

MarketingProfs · 8 Mar

Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creatio

B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends
B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends

MarketingProfs · 4 Mar

Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according to recent research from Spicework

Caught Between Technology and Creativity: Can Marketers Strike a Balance?
Caught Between Technology and Creativity: Can Marketers Strike a Balance?

MarketingProfs · 7 Feb

To define the current balance between data and creativity in marketing, we first have to look to the past for context. Millennial marketers have neve

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Four Answers to Your Business Questions About Voice Search
Four Answers to Your Business Questions About Voice Search

MarketingProfs · 22 Oct

Voice search is the next big frontier in consumer behavior, business visibility, and technological evolution. Voice-based technology, based on the si

Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]
Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

MarketingProfs · 20 Sep

The marketing landscape is varied and evolving, and there's a lot for marketers to keep up with. This infographic by NCC Home Learning offers statist

The State of Marketing Technology in 2018
The State of Marketing Technology in 2018

MarketingProfs · 6 Aug

In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Wa

72 Voice-Search Stats, Facts, and Tips [Infographic]
72 Voice-Search Stats, Facts, and Tips [Infographic]

MarketingProfs · 16 Jul

Here's everything you wanted to know about voice search compiled into one infographic—created by SEO agency advisor SEO Tribunal—which includes a tim

Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed Solutions
Marketing Technology: Navigating the Shift From All-in-One to Best-of-Breed Solutions

MarketingProfs · 13 Apr

Welcome to the new age of marketing tech—the era of distributed platforms, microservices, and modularization. The number of available solutions has g

Are You Ready for GDPR? [Infographic]
Are You Ready for GDPR? [Infographic]

MarketingProfs · 29 Mar

The EU's General Data Protection Regulation (GDPR) is set to go into effect on May 25. It will dramatically change current data privacy laws througho

The Top 25 B2B Products From Silicon Valley Tech Companies
The Top 25 B2B Products From Silicon Valley Tech Companies

MarketingProfs · 28 Feb

SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd. The report

How to Use Gamification and Technology for a Better Experiential Marketing Campaign
How to Use Gamification and Technology for a Better Experiential Marketing Campaign

MarketingProfs · 14 Feb

Whether consumers download a mobile app, respond to an email survey, or engage with a new brand at an event, they have come to crave (and expect) som

Cyber Security for Marketers: Four Tips to Get Started
Cyber Security for Marketers: Four Tips to Get Started

MarketingProfs · 9 Feb

As a marketer working in the cyber-security industry, I'm bombarded with news about data breaches all the time—in my emails, my news feed, my co-work

How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)
How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

MarketingProfs · 15 Jan

Let's start with a few sobering martech stats: 56% of organizations report underutilizing their marketing technology; 21% of companies have platforms

How Tech Will Transform Event Management [Infographic]
How Tech Will Transform Event Management [Infographic]

MarketingProfs · 28 Nov

Although in-person events are valuable for the benefits that come with meeting people, networking, and learning off-screen, technology is playing a l

PR in Seven Easy Steps for Startups in Emerging-Technology Markets
PR in Seven Easy Steps for Startups in Emerging-Technology Markets

MarketingProfs · 14 Sep

You just got the green light to create a public relations program for your startup. There's a lot to do, and you don't have enough time or budget to

Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?
Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?

MarketingProfs · 10 Aug

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworth

Four Steps to Ensure Successful User Experiences No Matter How POS Evolves
Four Steps to Ensure Successful User Experiences No Matter How POS Evolves

MarketingProfs · 4 Aug

When you are in a store and ready to check out, you go to a queue, and there is a physical register. When you are online, you still add things to a c

How In-Store Tech Use and Preferences Differ by Gender [Infographic]
How In-Store Tech Use and Preferences Differ by Gender [Infographic]

MarketingProfs · 12 Jul

Although online shopping is on the rise, more than 90% of smartphone owners visit brick-and-mortar stores at least once a week, according to a report