Why brands are losing consumer trust and how technology can help re-earn it
Why brands are losing consumer trust and how technology can help re-earn it

clickz.com · 3 Jul

Edelman has released a new report on consumers' growing concerns about product experience, customer experience, and brands' impact on society. What c

Is it time to upgrade your sales tech stack?
Is it time to upgrade your sales tech stack?

clickz.com · 27 Jun

A better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for

AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2
AR, voice technology, and social media wellbeing in 2019: Mary Meeker part 2

clickz.com · 17 Jun

With the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a

Amazon's famed recommendation service Personalize now available to every application
Amazon's famed recommendation service Personalize now available to every application

clickz.com · 11 Jun

Amazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all

IAB releases a playbook for AR in marketing
IAB releases a playbook for AR in marketing

clickz.com · 7 Jun

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook

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You know what AR is. But do you understand how it works?
You know what AR is. But do you understand how it works?

clickz.com · 6 Jun

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it wor

LiveRamp unveils new way to target ads using first-party cookies
LiveRamp unveils new way to target ads using first-party cookies

clickz.com · 6 Jun

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by

Salesforce launches Datorama Marketplace for creating apps with marketing intelligence
Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

clickz.com · 23 May

On Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence

Forrester says 'Go beyond 'mobile-first' to 'the mobile remote control' for experiences
Forrester says 'Go beyond 'mobile-first' to 'the mobile remote control' for experiences

clickz.com · 21 May

A "mobile-first design mantra blinds CMOs to the whole picture," because mobile is much more than just another channel like web, radio, or email, say

Benefiting from AI and deep learning for video summarization

clickz.com · 9 May

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content.

Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

clickz.com · 2 May

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to stra

Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news
Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

clickz.com · 23 Apr

MapAnything is a location-based intelligence software built natively on Salesforce’s AppExchange. It was originally released in 2012 as part of a sui

Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products
Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

clickz.com · 16 Apr

Roundup of top news in martech from the week of Apr 8-Apr 16, 2019.

Martech landscape 2019: Three trends for the growth of marketing technology

clickz.com · 10 Apr

On April 4, Brinker released the "Martech 7000," the lastest edition of the expansion of marketing technology. Three trends for how the industry will

Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS
Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

clickz.com · 8 Apr

After receiving criticism for using algorithms that recommend content to users without explaining how they work, Facebook is responding. Users will n

Data: Martech budgets grow more than 30% in 2019

clickz.com · 8 Apr

On average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year.

Microsoft CEO Satya Nadella: 'Know where the world is going. You have to bet right, long before it's conventional

clickz.com · 3 Apr

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and all of which have led to the company's stock

Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more
Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

clickz.com · 1 Apr

Users of the Dropbox desktop app on Windows and Mac will now be able to search for anything in their Dropbox account, whether or not its synced to th

Two top officials leave Facebook as Zuck focuses on privacy
Two top officials leave Facebook as Zuck focuses on privacy

clickz.com · 18 Mar

On March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction.

LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet
LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

clickz.com · 12 Mar

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape ad

Four takeaways for CMOs from Mobile World Congress 2019
Four takeaways for CMOs from Mobile World Congress 2019

clickz.com · 7 Mar

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways.

GeoEdge CEO Amnon Siev about ad integrity and safety
GeoEdge CEO Amnon Siev about ad integrity and safety

clickz.com · 26 Feb

Interview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety.

The IoT 2019: Many 'things' ahead, but here are four predictions
The IoT 2019: Many 'things' ahead, but here are four predictions

clickz.com · 15 Feb

Bain & Company forecasts that the market for the Internet of Things will grow to about $520 billion by 2021. Here are four predictions for the IoT in

Marketing planning goals: Past, present, and future
Marketing planning goals: Past, present, and future

clickz.com · 12 Feb

Marketing planning goals have undergone quite the changes over the years. From year-end analyses to now instant, new tech continues to change the gam

Amazon Advertising class: Nail these 7 essential growth hacks

clickz.com · 8 Feb

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific succes

Five trends shaping digital transformation in 2019
Five trends shaping digital transformation in 2019

clickz.com · 8 Feb

The digital space will continue to evolve quickly in the year ahead. Adobe’s Stacy Martinet discusses the trends marketers must know to stay on top.