The Rainmaker Group Taps Technology Industry Veteran Mike Cowles as Chief Commercial Officer to Lead Ongoing Growth Initiatives

ATLANTA – A seasoned software and IT executive with nearly two decades of experience in leading strategic growth initiatives for software and services companies, Mike Cowles has been appointed as Chief Commercial Officer (CCO) at The Rainmaker Group, the premier provider of revenue and profit optimization solutions to the gaming/hospitality and multifamily housing industries.

A results-driven senior leader with proven expertise in driving performance for SaaS and cloud computing providers, Cowles has a strong track record in technology innovation, building high performing teams, growing business lines, and managing organizations through strategic change. In his new role at Rainmaker, he will be responsible for overseeing all aspects of commercial operations, including sales & marketing, professional services, customer success and value engineering.

"In light of our recent growth trajectory, we are truly excited to have a professional of Mike's caliber join the Rainmaker team," said President Tammy Farley. "With his vast experience and proven success in the technology sector, he has earned great respect in the industry. We are confident that his extraordinary leadership skills and laser focus on results will be of great benefit during this time of growth and opportunity in the market, and will help take us to the next level."

Cowles' appointment comes on the heels of an announcement by Rainmaker that they have been ranked on the Inc. 5000 list of the fastest growing privately held companies in the U.S. for the sixth consecutive year. With over 200 employees in North America, the company has achieved a three-year growth rate of 86 percent, and promises to continue that trend in 2016.

Cowles began his successful career as a technology consultant with Andersen Consulting (Accenture). Prior to joining Rainmaker, he served as senior vice president and general manager of U.S. financial services for SAP, where he directed an expansive team to provide enterprise application software to financial institutions. Previously, he spent 14 years in various leadership roles with Ariba, most recently as senior vice president and general manager of North America. While there, he was a member of a management committee that was responsible for growing Ariba's market cap by over 500% in the years leading up to acquisition by SAP. As a proven industry leader, he has advised private equity and venture capital firms in the software space, helping them to validate potential investments and improve company performance.

Based at Rainmaker's corporate office in Alpharetta, Georgia, Cowles holds both a BS and MS in Mechanical Engineering from the University of Florida.

For more information, please visit www.letitrain.com.

About Rainmaker

The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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