English
Español
Français
Online Travel Agents: Winners in a hyper-dynamic marketplace
1 min read
Few would deny that OTAs have become a force to be reckoned with within the travel distribution landscape.
From humble beginnings, two companies, The Priceline Group and Expedia Inc., have grown to become the acknowledged global giants of the travel distribution space through a combination of organic growth and a series of mergers and strategically timed acquisitions. However, as Alice Jong, Douglas Quinby and Lorraine Sileo of PhocusWright explain, in such a highly dynamic and vibrant environment, even their dominant role is being gradually challenged by a series of new players arising in the East as well as by rapidly shifting business models. Digital Marketing
Douglas Quinby, Vice President of Research at Phocuswright, has led several studies on key topics in the travel industry, including social media and traveler reviews, travel agencies, vacation rentals, local tours and activities and global distribution systems. Frequently cited in leading media outlets, including Bloomberg, The New York Times and The Wall Street Journal, he is a sought-after speaker for industry events around the world. He previously led his own firm providing strategic research, communications and marketing services to travel technology companies.
Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
Ms. Jong joined the Phocuswright team in June 2016. With a B.S. in finance from the University of Illinois at Urbana-Champaign, she started her career in banking but chose to transition to an industry she was passionate about, earning a M.S. in travel and tourism management at NYU. She's since held a series of positions with various travel organizations, including HeBS Digital, Singapore Tourism Board and Travelzoo, bringing extensive hands-on experience in digital marketing and travel to inform Phocuswright's global research. As a yoga enthusiast with a major case of wanderlust, she also serves as a part-time yoga teacher and loves to travel to any destination off the beaten path.
116 West 32nd Street, 14th Floor
New York, NY 10001
United States
Phone: +1 646 380-6273
[email protected]
www.phocuswright.com