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Personalization as the key to success in managing the customer journey
1 min read
In the old days of the hotel industry, prior to the dawn of digital age, the only important criterion for success was
“location, location, location”. While this is still important for hotel owners, Rémy Merckx, VP Marketing, Carlson Rezidor Hotel Group writes that on the marketing side “content, content, content” has become key. Property Technology CRM & Loyalty Digital Marketing
Customer experience and engagement are my true focus across my 26+ years of experience in international corporations throughout the Travel, Hospitality, and Digital industries. How do we help our consumers to have a better experience when they engage with our brands and how we embed digital transformation in a 360° customer journey as an enabler. This mindset has brought me around the world to meet amazing sales, marketing, digital, data, and customer centric teams making sure we were always delivering up to our customer expectations.
Avenue du Bourget 44
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www.radissonhotels.com/corporate