Curating the guest experience in the age of digital marketing

Hotels, and the amenities they offer, are designed to provide guests with a truly unique experience, and their

marketing campaigns should do the same. With the advancement of hotel CRM and digital technology, it is now possible to create meaningful digital interactions throughout the guest journey, starting at the inspiration stage and continuing post-stay with specialized campaigns based on your loyalty program. Cendyn’s Christophe Tayon walks us through the process. CRM & Loyalty Digital Marketing