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Digital analytics, demystified: Three analytical techniques to amp up your digital efforts
1 min read
“Analytics” is a big buzzword in every industry. The domain can seem complex and vast – and it is. Particularly
in emerging areas like digital, there is a lot of noise around the techniques available and their application. Wyndham’s Kelly McGuire shares with The Hotel Yearbook three popular digital analytics techniques that can help hoteliers drive value from their digital efforts, describing what they are used for and discussing the algorithms that underpin them in business language.
Analytics evangelist, passionate about helping the hospitality and travel industries realize the value of data-driven decision making. I focus on connecting the dots between strategy, business process, technology and execution. I have a background in revenue management. I have also worked extensively in marketing analytics and hospitality operations.I am adept at facilitating integration between business, analytics and IT. I have spent my career gathering and translating requirements between these functions, both on technology projects and analytics projects. I enjoy helping executives realize and articulate the value of analytics and fact based decision making. Hospitality companies struggle to realize the ROI on expensive technology investments. I can help bring together the strategy with the execution to ensure the organization gets full value from data, analytics and technology.