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The direct booking trend: What is it really about?
1 min read
Over the past year, there has been much buzz about the subject of direct booking. No matter where you look,
big brands were promising direct booking benefits, OTA’s were retaliating, or rate parity was being banned by yet another country. As Lennert de Jong of citizenM writes, if we want to better understand the debate, we need to dig deeper into this heated subject and shine some light on it from different angles. Revenue Management Online Travel Agencies (OTA)
Lennert De Jong is President Hospitality at Planet since 2022. Before Planet he was one of the founding team members of citizenM and their CCO since 2006. He began his career in hotel distribution at SynXis where he guided its expansion in Europe from the year of 2000 onwards. Lennert has a passion for customer centric use of technology in hospitality.
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