State of the art in digitization of the hotel industry

Ralf Denke

Ralf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”, “IntercityHotel” and “Jaz in the city”.  He manages the online distribution, online marketing activities and innovation projects for around 100 hotels globally. Ralf has been working in the digital industry for almost 15 years, mainly at successful startup companies in the travel industry before he joined Deutsche Hospitality.