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Intellectual property in the digital world
1 min read
The digital world is a vast, Amazonian river of intellectual property (IP)—software, brands, photos, video clips,
music, guest information, guest reviews—flowing quickly in every direction. Almost any significant issue arising in this space highlights the juxtaposition between an IP owner’s desire—in some cases legal obligation—to control and protect its content (i.e. intellectual property) with the desire to have content exposed to more and different consumers and potential consumers, across ever proliferating channels. Ruth Walters of the Seattle-based law firm Garvey Schubert Barer provides some valuable legal insights and advice for us in the hotel world. Legal Digital Marketing
Ruth Walters, Of Counsel, Garvey Schubert Barer. Ruth’s practice focuses on intellectual property and technology transactions in the hospitality industry, including SaaS licenses, distribution, global brand partner agreements and social media-related agreements and issues. She also practices in the area of general hotel operations, including the negotiation of group sales and vendor/supplier agreements