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Taking back control
1 min read
Does the hotel industry have a firm grip on the issue of cancellations? As NH Hotel Group’s Fernando Vives and
Ana Morillo explain, if a customer makes multiple advance bookings and only takes a last-minute decision which hotel to actually stay at based purely on price, then factors such as our brand power, customer loyalty, and the guest experience are being left out of the decision making process. Ultimate result: the reinforcement of the commoditization of the hotel business. They argue that we need to take steps as an industry to tackle the issue. Property Technology Travel Technology Online Travel Agencies (OTA)
Fernando Vives is Chief Commercial Officer and member of the Management Committee at NH Hotel Group. Previously he was Senior Vice President Commercial Strategy & Pricing. An expert on revenue management, commercial practices and distribution, he gained experience in both urban hotels and resorts working at international hospitality companies such as Melia Hotels International, Hesperia, the Ritz and Le Meridien. Fernando co-founded the Revenue Management & Distribution firm Xotels (2006) and established the Master’s Degree “Expert on Revenue Management” at Universidad Rey Juan Carlos in Madrid in 2009.
With over 8 years’ consulting experience in top line growth for companies across numerous industries such as automotive, retail and distribution, Ana Morillo is currently responsible for Global Commercial & Pricing Strategy at NH Hotel Group, a hotel chain operating more than 400 hotels in 30 countries across the world. Her main responsibilities are to define the necessary strategic frameworks and vision for revenue management department and, in coordination with marketing and sales, to ensure that top line growth maximization is achieved with a customer-centric approach. Ana has a Bachelors in Business Administration and is a frequent speaker at international conferences and business school programs on an international level.
Santa Engracia 120, Edificio Central
Madrid28003
Spain
Phone: +34-91-451-97-18
www.nh-hotels.com