What is smart data marketing? As per HeBS Digital, it means the balanced usage of Customer Relationship Management data and intent data points. By collating the two, hotels can make the most out of past, present and future customer data and thereby use it to generate more bookings.
Many a times hotel target past guests with direct marketing mailers and waste time on guests who haven't been in touch with them since their stay. Smart data marketing can help hotels identify new potential guests and close the deal with them. It also helps hotels target the guests in real time by reaching out to them moments after they have searched a particular property or even flights to a particular destination. The possibility of converting these guests from lookers to bookers is extremely high.
How can hotels use smart data marketing to maximize their bookings?
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